- Middle site
- 91
- Ahead by
- 8
Worth the mostPut the text in the HTML+1
ssn.org
#1 of 3sites in N.W. Washington, District of Columbia
It scores 86.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
86 now90 with itTop 10% from 90
#56,985to#25,86131,124 places up99 of its 99 pages fail it. 1 in 11 ranked sites pass it.
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Where it ranks
4 points take it into the top 10%.
Beside it on the board
- #56,983celticfc.com86
- #56,984gdkconstruction.com86
- #56,985ssn.org86
- #56,986arearugcleaningnyc.com86
- #56,987isppainting.com86
8,169 sites score 86. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 86Now#56,985
- 90Fix description lengthsTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 7
Worth the mostFix description lengths+4
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 24
Worth the mostAdd a tap-to-call link+3
Against a typical site
The readThis siteTypicalAgainst typical
Pages read994455 more than typical
Links a page59134.6× typical
Words a page12339469% below typical
Rules failing somewhere18144 more than typical
Half its pages answer in320 ms210 ms52% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points31,124 places up
Fix description lengthsUnderstand99 of 991 in 11
Worth 3 points each24,697 places up each
Use one main headingUnderstand53 of 991 in 4
Add a tap-to-call linkAct45 of 991 in 3
Worth 2 points each17,818 places up each
Fix title lengthsUnderstand52 of 991 in 6
Set a share imageUnderstand73 of 992 in 7
Show 14 more fixes
Worth 1 point each10,235 places up each
Put the text in the HTMLAccess2 of 992 in 3
Answer the first question right under itUnderstand1 of 991 in 121
Add depth to thin pagesUnderstand2 of 993 in 7
Phrase headings as questionsUnderstand1 of 991 in 10
Add lists or tablesUnderstand1 of 991 in 2
Put figures in tablesUnderstand1 of 991 in 28
Match structured data to the pageUnderstand1 of 993 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand11 of 992 in 7
Worth under a point each
Show sources on guidesTrust1 of 991 in 2
Show when guides were updatedTrust1 of 993 in 5
Name the publisherTrust1 of 993 in 4
Link to your profilesTrustAbout the whole site4 in 7
Link straight to the final addressAccess1 of 991 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleThe Species Survival Network - Species Survival Network
DescriptionNone in the HTML
First headingNone in the HTML
Opening20th Conference of the Parties - Samarkand - 24th November - 5th December 2025.
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On ssn.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On ssn.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name N.W. Washington in the first words
The site is in N.W. Washington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On ssn.org, name N.W. Washington in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On ssn.org, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.