- Middle site
- 91
- Behind by
- 5
Worth the mostAllow pages to be indexed+3
Top 25%of the 263,585 sites mttr has read, at #47,270
It scores 87.
A score says pages are well formed. It does not say an assistant cites the site.
87 now93 with itTop 10% from 90
#47,270to#10,78936,481 places up50 of its 52 pages fail it. 1 in 3 ranked sites pass it.
3 points take it into the top 10%.
7,568 sites score 87. A tie goes to the site with faster, leaner pages that say more and keep improving.
1 fix. Top 10% starts at 90.
Each stage against the middle site. It trails on Access and Trust.
Worth the mostAllow pages to be indexed+3
Worth the mostFix description lengths+1
Worth the mostEach fix here is worth under a point
Worth the mostAdd a tap-to-call link+6
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
13 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
It reads mostly as manufacturers and suppliers, and a little like agencies and studios. 4 changes would make it plainer.
Manufacturers and suppliersIt says it is an organization in Salem.
Its pages read only partly as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
On standex.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
The title and the first heading share no word that says what the site does: “Engineered Components Company | Standex” and “Partner. Solve. Grow.”.
On standex.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Manufacturers and suppliers.
The site is in Salem, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
On standex.com, name Salem in the home page title or first sentence, and in the description, where it reads naturally.
It reads close to Agencies and studios as well as Manufacturers and suppliers. Mixed on one page, neither reads plainly.
On standex.com, find where the site mixes Manufacturers and suppliers with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.