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starnursery.com, read 1 day ago. Back to the report

89 to 100 in 5 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8989 nownow951top 10%9729939941005full marks

Now #36,245 of 264,219Step 1 top 10%Step 5 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 95, and #4,969, 31,276 places up, and into the top 10%

    Add a tap-to-call phone link.

    98 pages, 53 of them under /star-notes/

    See the pages
    • /
    • /105b-the-principles-of-pruning-dormant-roses
    • /120-understanding-horticultural-dormant-oil-fungicide-spray-timing-a-key-to-success
    • /210-success-with-desert-tomatoes
    • /500b-fruit-trees-for-desert-climates
    • /545-plants-that-attract-butterflies-and-birds
    • /550-repel-rabbits
    • /555-poisonous-plants
    • /725-planting-and-care-of-indoor-plants
    • /850-lawn-alternatives-modernizing-your-landscape-for-the-mojave-climate
    • and 88 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 53 of them under /star-notes/

    See the pages
    • /105b-the-principles-of-pruning-dormant-roses
    • /120-understanding-horticultural-dormant-oil-fungicide-spray-timing-a-key-to-success
    • /210-success-with-desert-tomatoes
    • /500b-fruit-trees-for-desert-climates
    • /545-plants-that-attract-butterflies-and-birds
    • /550-repel-rabbits
    • /555-poisonous-plants
    • /725-planting-and-care-of-indoor-plants
    • /850-lawn-alternatives-modernizing-your-landscape-for-the-mojave-climate
    • /blog
    • and 89 more in the copied plan
  3. 3

    Describe images

    +2 points, to 99

    Describe every content image in its alt text.

    31 pages

    See the pages
    • /
    • /christmas-trees
    • /community
    • /decorative-rock-yard
    • /desert-accents
    • /dr-qs-house-calls
    • /free-valentines-day-cards
    • /garden-advice/desert-gardening-news
    • /garden-advice/water-smart
    • /give-our-community-a-gift-recycle-your-christmas-tree
    • and 21 more in the copied plan
  4. 4

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    14 pages

    See the pages
    • /blog
    • /cookie-declaration
    • /desert-accents
    • /locations
    • /palms
    • /plant-library/cactus
    • /plant-library/fruit
    • /plant-library/herbs
    • /plant-library/shrubs
    • /plant-library/succulent
    • and 4 more in the copied plan
  5. 5

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    9 pages

    See the pages
    • /blog
    • /community
    • /decorative-rock-yard
    • /information
    • /plant-library
    • /plant-library/vines
    • /star-notes/530-reliable-plants-for-hot-dry-climates
    • /star-notes/615-chronic-iron-deficiency-in-plants
    • /weekly-ads
5 more, to tidy up after 100
  1. 6

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  2. 7

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  3. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 9

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages

    See the pages
    • /120-understanding-horticultural-dormant-oil-fungicide-spray-timing-a-key-to-success
    • /850-lawn-alternatives-modernizing-your-landscape-for-the-mojave-climate
    • /information
    • /now-hiring
    • /privacy-policy
    • /star-notes/750-treatment-for-canker-on-trees-and-ornamental-landscape-plants
    • /star-notes/750s-tratamiento-para-el-cancer-en-arboles-y-plantas-ornamentales-del-paisaje
  5. 10

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /blog
    • /star-notes/915-understanding-and-troubleshooting-valves

What else the read found

Half its pages take over 1,797 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /plant-library5.3 s
  • /plant-library/shrubs2.2 s
  • /desert-accents2.2 s
  • /plant-library/trees2.2 s
  • /plant-library/cactus2.1 s

Fastest: /star-notes/500-fruit-tree-selection, 1,405 ms. Heaviest: /plant-library, 124 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • PHPServer
  • ApacheServer
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Star Nursery Garden and Rock Centers. mttr does not check the profiles it names.

pages with strong signs
2
hidden characters
16
chat, markdown or placeholders left in
1
dashes per 1,000 words
2.4
  • /green-pages hidden characters a reader cannot see
  • /plant-library markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Describe images1 page
  • /blog fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /information fails 5: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /weekly-ads fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /community fails 4: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /decorative-rock-yard fails 4: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /desert-accents fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /now-hiring fails 4: Add a tap-to-call link, Describe images and Fix title lengths1 page
  • /palms fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /plant-library fails 4: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /warehouse-deals fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /120-understanding-horticultural-dormant-oil-fungicide-spray-timing-a-key-to-success fails 3: Add a tap-to-call link, Fix title lengths and Link straight to the final address1 page

And 26 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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