- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
stayokay.com
Top 25%of the 522 sites in Hotels and travel, at #112
It scores 86.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
86 now93 with itTop 10% from 90
#57,797to#10,77747,020 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 48,112 places since Oct 18, from #105,909. 4 points take it into the top 10%.
Beside it on the board
- #57,795pestcontrollakelandfl.com86
- #57,796aquagrouppoolservice.com86
- #57,797stayokay.com86
- #57,798emmymaebridal.com86
- #57,799cincinnatifrenchdrains.com86
8,152 sites score 86. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 86Now#57,797
- 93Add structured dataTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Level with it
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page60134.7× typical
Words a page58339448% above typical
Rules failing somewhere8146 fewer than typical
Half its pages answer in967 ms210 ms360% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
8 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points47,020 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 3 points25,573 places up
Describe imagesUnderstand100 of 1002 in 7
Worth 2 points18,706 places up
Link straight to the final addressAccess100 of 1001 in 2
Worth 1 point11,132 places up
Fix description lengthsUnderstand43 of 1001 in 11
Show 4 more fixes
Worth under a point each
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand9 of 1002 in 7
Fix title lengthsUnderstand1 of 1001 in 6
How AI reads this site
It reads mostly as hotels and travel. 4 changes would make it plainer.
It reads as
Hotels and travel
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Restaurants and cafes
- Software and SaaS
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On stayokay.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On stayokay.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Hotels and travel.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On stayokay.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On stayokay.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Hotels and travel), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.