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steelwindows.com, read 3 days ago. Back to the report

68 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6868 nownow751#146,305812top 50%873914945966987998999991010011full marks

Now #187,554 of 263,906Step 1 #146,305Step 2 top 50%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 75, and #146,305, 41,249 places up

    Add valid JSON-LD that says what the page is.

    20 pages, 19 of them under /swi_pages/

    See the pages
    • /
    • /swi_pages/about.asp
    • /swi_pages/articles.asp
    • /swi_pages/contact.asp
    • /swi_pages/faq.asp
    • /swi_pages/guides/productsourcing-architectural.asp
    • /swi_pages/guides/productsourcing-detention.asp
    • /swi_pages/members.asp
    • /swi_pages/press-release.asp
    • /swi_pages/products.asp
    • and 10 more in the copied plan
  2. 2

    Set each page's canonical address

    +6 points, to 81, and into the top 50%

    Add a canonical link that points to the page itself.

    20 pages, 19 of them under /swi_pages/

    See the pages
    • /
    • /swi_pages/about.asp
    • /swi_pages/articles.asp
    • /swi_pages/contact.asp
    • /swi_pages/faq.asp
    • /swi_pages/guides/productsourcing-architectural.asp
    • /swi_pages/guides/productsourcing-detention.asp
    • /swi_pages/members.asp
    • /swi_pages/press-release.asp
    • /swi_pages/products.asp
    • and 10 more in the copied plan
  3. 3

    Add a tap-to-call link

    +6 points, to 87

    Add a tap-to-call phone link.

    20 pages, 19 of them under /swi_pages/

    See the pages
    • /
    • /swi_pages/about.asp
    • /swi_pages/articles.asp
    • /swi_pages/contact.asp
    • /swi_pages/faq.asp
    • /swi_pages/guides/productsourcing-architectural.asp
    • /swi_pages/guides/productsourcing-detention.asp
    • /swi_pages/members.asp
    • /swi_pages/press-release.asp
    • /swi_pages/products.asp
    • and 10 more in the copied plan
  4. 4

    Fix description lengths

    +4 points, to 91

    Write a meta description of 70 to 165 characters that summarizes the page.

    20 pages, 19 of them under /swi_pages/

    See the pages
    • /
    • /swi_pages/about.asp
    • /swi_pages/articles.asp
    • /swi_pages/contact.asp
    • /swi_pages/faq.asp
    • /swi_pages/guides/productsourcing-architectural.asp
    • /swi_pages/guides/productsourcing-detention.asp
    • /swi_pages/members.asp
    • /swi_pages/press-release.asp
    • /swi_pages/products.asp
    • and 10 more in the copied plan
  5. 5

    Describe images

    +3 points, to 94

    Describe every content image in its alt text.

    20 pages, 19 of them under /swi_pages/

    See the pages
    • /
    • /swi_pages/about.asp
    • /swi_pages/articles.asp
    • /swi_pages/contact.asp
    • /swi_pages/faq.asp
    • /swi_pages/guides/productsourcing-architectural.asp
    • /swi_pages/guides/productsourcing-detention.asp
    • /swi_pages/members.asp
    • /swi_pages/press-release.asp
    • /swi_pages/products.asp
    • and 10 more in the copied plan
  6. 6

    Set a share image

    +2 points, to 96

    Set og:image so links to the page carry a picture.

    20 pages, 19 of them under /swi_pages/

    See the pages
    • /
    • /swi_pages/about.asp
    • /swi_pages/articles.asp
    • /swi_pages/contact.asp
    • /swi_pages/faq.asp
    • /swi_pages/guides/productsourcing-architectural.asp
    • /swi_pages/guides/productsourcing-detention.asp
    • /swi_pages/members.asp
    • /swi_pages/press-release.asp
    • /swi_pages/products.asp
    • and 10 more in the copied plan
  7. 7

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    19 pages under /swi_pages/

    See the pages
    • /swi_pages/about.asp
    • /swi_pages/articles.asp
    • /swi_pages/contact.asp
    • /swi_pages/faq.asp
    • /swi_pages/guides/productsourcing-architectural.asp
    • /swi_pages/guides/productsourcing-detention.asp
    • /swi_pages/members.asp
    • /swi_pages/press-release.asp
    • /swi_pages/products.asp
    • /swi_pages/reasons.asp
    • and 9 more in the copied plan
  8. 8

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages under /swi_pages/

    See the pages
    • /swi_pages/guides/productsourcing-architectural.asp
    • /swi_pages/reasons.asp
    • /swi_pages/specs/specs-general.asp
    • /swi_pages/specs/specs_coldrolled.asp
    • /swi_pages/specs/specs_guidelines-doors.asp
    • /swi_pages/specs/specs_guidelines.asp
    • /swi_pages/specs/specs_hotrolled.asp
  9. 9

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  10. 10

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  11. 11

    Compress pages

    +1 point, to 100, and full marks

    Turn on gzip or Brotli for HTML on the server or CDN.

    Once, for the whole site

2 more, to tidy up after 100
  1. 12

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  2. 13

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

What else the read found

Half its pages start answering within 107 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /swi_pages/guides/productsourcing-detention.asp243 ms
  • /swi_pages/press-release.asp230 ms
  • /176 ms
  • /swi_pages/reasons.asp152 ms
  • /swi_pages/specs/specs_coldrolled.asp136 ms

Fastest: /swi_pages/specs/specs_guidelines-doors.asp, 29 ms. Heaviest: /swi_pages/specs/specs_hotrolled.asp, 44 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ASP.NETServer
  • Google AnalyticsAnalytics
  • BootstrapLibrary
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.8

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /swi_pages/ 19 fail a rule. Worst: /swi_pages/guides/productsourcing-architectural.asp, 8 rules19 pages

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