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steynstore.com, read 9 hours ago. Back to the report

80 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow861top 25%93296398498598698798898998109811981299139914991510016full marks

Now #106,374 of 263,590Step 1 top 25%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +6 points, to 86, and #54,232, 52,142 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    96 pages

    See the pages
    • /
    • /Climate-Change-The-Facts_moreinfo.html
    • /cgi-bin/sc/order.cgi
    • /cgi-sys/cgiwrap/msteyn/sc/order.cgi
    • /contact_us.html
    • /future-onesie-moreinfo.html
    • /green-fraud-why-the-green-new-deal-is-even-worse-than-you-think-moreinfo.html
    • /index.html
    • /page1.html
    • /page11.html
    • and 86 more in the copied plan
  2. 2

    Add a tap-to-call link

    +7 points, to 93

    Add a tap-to-call phone link.

    96 pages

    See the pages
    • /
    • /Climate-Change-The-Facts_moreinfo.html
    • /cgi-bin/sc/order.cgi
    • /cgi-sys/cgiwrap/msteyn/sc/order.cgi
    • /contact_us.html
    • /future-onesie-moreinfo.html
    • /green-fraud-why-the-green-new-deal-is-even-worse-than-you-think-moreinfo.html
    • /index.html
    • /page1.html
    • /page11.html
    • and 86 more in the copied plan
  3. 3

    Fix description lengths

    +3 points, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    95 pages

    See the pages
    • /
    • /Climate-Change-The-Facts_moreinfo.html
    • /cgi-bin/sc/order.cgi
    • /cgi-sys/cgiwrap/msteyn/sc/order.cgi
    • /contact_us.html
    • /future-onesie-moreinfo.html
    • /green-fraud-why-the-green-new-deal-is-even-worse-than-you-think-moreinfo.html
    • /index.html
    • /page1.html
    • /page11.html
    • and 85 more in the copied plan
  4. 4

    Set each page's canonical address

    +2 points, to 98

    Add a canonical link that points to the page itself.

    14 pages

    See the pages
    • /
    • /cgi-bin/sc/order.cgi
    • /cgi-sys/cgiwrap/msteyn/sc/order.cgi
    • /contact_us.html
    • /future-onesie-moreinfo.html
    • /index.html
    • /page1.html
    • /page11.html
    • /page15.html
    • /page2.html
    • and 4 more in the copied plan
  5. 5

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  6. 6

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  7. 7

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  8. 8

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  9. 9

    Compress pages

    Under a point

    Turn on gzip or Brotli for HTML on the server or CDN.

    Once, for the whole site

  10. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  11. 11

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  12. 12

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    12 pages

    See the pages
    • /cgi-bin/sc/order.cgi
    • /cgi-sys/cgiwrap/msteyn/sc/order.cgi
    • /contact_us.html
    • /future-onesie-moreinfo.html
    • /page1.html
    • /page11.html
    • /page15.html
    • /page2.html
    • /page3.html
    • /page30.html
    • and 2 more in the copied plan
  13. 13

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    12 pages

    See the pages
    • /
    • /contact_us.html
    • /index.html
    • /page1.html
    • /page11.html
    • /page15.html
    • /page2.html
    • /page3.html
    • /page30.html
    • /page7.html
    • and 2 more in the copied plan
  14. 14

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    10 pages

    See the pages
    • /
    • /cgi-bin/sc/order.cgi
    • /cgi-sys/cgiwrap/msteyn/sc/order.cgi
    • /future-onesie-moreinfo.html
    • /index.html
    • /product104.html
    • /product124.html
    • /product65.html
    • /product78.html
    • /product80.html
  15. 15

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    14 pages

    See the pages
    • /
    • /cgi-bin/sc/order.cgi
    • /cgi-sys/cgiwrap/msteyn/sc/order.cgi
    • /contact_us.html
    • /future-onesie-moreinfo.html
    • /index.html
    • /page1.html
    • /page11.html
    • /page15.html
    • /page2.html
    • and 4 more in the copied plan
  16. 16

    Fix pages that fail to load

    +1 point, to 100, and full marks

    Fix or remove the link. Every linked page should return 200.

    2 pages

    See the pages
2 more, to tidy up after 100
  1. 17

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    2 pages

    See the pages
    • /cgi-bin/sc/order.cgi
    • /cgi-sys/cgiwrap/msteyn/sc/order.cgi
  2. 18

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /product102.html
    • /product49.html

What else the read found

Half its pages start answering within 33 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /201 ms
  • /page3.html148 ms
  • /page11.html148 ms
  • /page7.html146 ms
  • /cgi-sys/cgiwrap/msteyn/sc/order.cgi92 ms

Fastest: /product49.html, 30 ms. Heaviest: /page2.html, 84 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ApacheServer
  • jQueryLibrary
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.3

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 8: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /[email protected] passes every rule1 page
  • /product55.html passes every rule1 page
  • /contact_us.html fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /future-onesie-moreinfo.html fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /index.html fails 7: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /page1.html fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /page11.html fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /page15.html fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /page2.html fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /page3.html fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /page30.html fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page

And 86 more parts of the site.

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