- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
studiogang.com
Top 50%of the 263,590 sites mttr has read, at #72,702
It scores 84.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
84 now91 with itTop 25% from 85
#72,702to#20,08352,619 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 84 for its last 3 reads. 1 point takes it into the top quarter.
Beside it on the board
- #72,700ie.whiteclaw.com84
- #72,701highlightsolar.com84
- #72,702studiogang.com84
- #72,703thekitchensnob.com84
- #72,704mitathletics.com84
8,604 sites score 84. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 84Now#72,702
- 91Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 11
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page191344% above typical
Words a page25439436% below typical
Rules failing somewhere8146 fewer than typical
Half its pages answer in286 ms210 ms36% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
8 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points52,619 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 4 points33,611 places up
Fix description lengthsUnderstand100 of 1001 in 11
Worth 3 points26,037 places up
Describe imagesUnderstand90 of 1002 in 7
Worth 2 points18,470 places up
Fix title lengthsUnderstand53 of 1001 in 6
Show 4 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Replace unsupported sales claimsTrust2 of 1002 in 3
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads closest to agencies and studios, but only loosely. 4 changes would make it plainer.
It reads as
Agencies and studiosIt says it is in Chicago.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Nonprofits and charities
- Law firms
What an assistant reads first
Home pageWhat it says
TitleStudio Gang
DescriptionFounded and led by Jeanne Gang, Studio Gang is an architecture and urban design practice based in Chicago, New York City, San Francisco, and Paris. Using design to connect people to each other, to their communities, and to the environment,
First headingNone in the HTML
OpeningFounded and led by Jeanne Gang, Studio Gang is an architecture and urban design practice headquartered in Chicago with offices in New York, San Francisco, and Paris.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On studiogang.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On studiogang.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Rewrite the description
Its description is 239 characters and is cut off in results.
Agent instructions
On studiogang.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On studiogang.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.