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sunsetoptometric.com, read 3 days ago. Back to the report

81 to 100 in 18 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8181 nownow871top 25%8929139349359469479489599510961197129813991499159916991710018full marks

Now #101,251 of 263,586Step 1 top 25%Step 18 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Remove ratings with no visible reviews

    +6 points, to 87, and #46,667, 54,584 places up, and into the top 25%

    Remove rating schema unless the reviews it counts are shown on the page.

    16 pages, 12 of them under /services/

    2 of the 3 sites Gemini cites beside it pass this one.

    See the pages
    • /about
    • /contactus
    • /location/ca/los-angeles/los-feliz
    • /provider/aira-canlas-od
    • /services/comprehensive-eye-exams
    • /services/computer-vision-syndrome
    • /services/contact-lenses
    • /services/diabetes
    • /services/dry-eyes
    • /services/emergency-care
    • and 6 more in the copied plan
  2. 2

    Fix title lengths

    +2 points, to 89

    Write a title of 15 to 65 characters that leads with what the page covers.

    28 pages

    See the pages
    • /
    • /about
    • /accessibility-statement
    • /blog
    • /blog/archive
    • /blog/telehealth-virtual-care
    • /contactus
    • /contents/network-insurances
    • /location/ca/los-angeles/los-feliz
    • /our-terms
    • and 18 more in the copied plan
  3. 3

    Fix description lengths

    +2 points, to 91

    Write a meta description of 70 to 165 characters that summarizes the page.

    24 pages

    See the pages
    • /
    • /about
    • /accessibility-statement
    • /contactus
    • /contents
    • /contents/covid-19
    • /contents/network-insurances
    • /location/ca/los-angeles/los-feliz
    • /our-terms
    • /services
    • and 14 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 93

    Point links and the sitemap at the final address, not at one that redirects.

    31 pages

    See the pages
    • /about
    • /accessibility-statement
    • /blog
    • /blog/archive
    • /blog/telehealth-virtual-care
    • /contactus
    • /contents
    • /contents/covid-19
    • /contents/network-insurances
    • /location/ca/los-angeles/los-feliz
    • and 21 more in the copied plan
  5. 5

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    2 pages

    See the pages
    • /blog/archive
    • /blog/telehealth-virtual-care
  6. 6

    Show when guides were updated

    +1 point, to 94

    Show when the guide was last updated, and set dateModified in its schema.

    2 pages

    See the pages
    • /blog/archive
    • /blog/telehealth-virtual-care
  7. 7

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    2 pages

    See the pages
    • /blog/archive
    • /blog/telehealth-virtual-care
  8. 8

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    2 pages

    See the pages
    • /blog/archive
    • /blog/telehealth-virtual-care
  9. 9

    Show sources on guides

    +1 point, to 95

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    1 page

    See the pages
    • /blog/archive
  10. 10

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    6 pages

    See the pages
    • /blog/archive
    • /blog/telehealth-virtual-care
    • /location/ca/los-angeles/los-feliz
    • /services/keratoconus-treatment
    • /services/specialty-contact-lenses-scleral-contact-lenses
    • /services/specialty-contact-lenseskeratoconus
  11. 11

    Add depth to thin pages

    +1 point, to 96

    Add true, specific detail until the page covers its subject.

    6 pages

    See the pages
    • /blog/archive
    • /blog/telehealth-virtual-care
    • /location/ca/los-angeles/los-feliz
    • /services/keratoconus-treatment
    • /services/specialty-contact-lenses-scleral-contact-lenses
    • /services/specialty-contact-lenseskeratoconus
  12. 12

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    32 pages

    See the pages
    • /
    • /about
    • /accessibility-statement
    • /blog
    • /blog/archive
    • /blog/telehealth-virtual-care
    • /contactus
    • /contents
    • /contents/covid-19
    • /contents/network-insurances
    • and 22 more in the copied plan
  13. 13

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    15 pages, 12 of them under /services/

    See the pages
    • /blog/archive
    • /blog/telehealth-virtual-care
    • /location/ca/los-angeles/los-feliz
    • /services/comprehensive-eye-exams
    • /services/computer-vision-syndrome
    • /services/contact-lenses
    • /services/diabetes
    • /services/dry-eyes
    • /services/emergency-care
    • /services/eyeglasses
    • and 5 more in the copied plan
  14. 14

    Put the text in the HTML

    +1 point, to 99

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    4 pages, 3 of them under /services/

    See the pages
    • /blog/archive
    • /services/keratoconus-treatment
    • /services/specialty-contact-lenses-scleral-contact-lenses
    • /services/specialty-contact-lenseskeratoconus
  15. 15

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    4 pages, 3 of them under /services/

    See the pages
    • /location/ca/los-angeles/los-feliz
    • /services/keratoconus-treatment
    • /services/specialty-contact-lenses-scleral-contact-lenses
    • /services/specialty-contact-lenseskeratoconus
  16. 16

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    2 pages

    See the pages
    • /blog/archive
    • /blog/telehealth-virtual-care
  17. 17

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    2 pages

    See the pages
    • /blog/archive
    • /location/ca/los-angeles/los-feliz
  18. 18

    Add real images to content

    +1 point, to 100, and full marks

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    2 pages

    See the pages
    • /blog/archive
    • /location/ca/los-angeles/los-feliz
4 more, to tidy up after 100
  1. 19

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    All 3 sites Gemini cites beside it pass this one.

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /accessibility-statement
  2. 20

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

    All 3 sites Gemini cites beside it pass this one.

  3. 21

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  4. 22

    Describe images

    Under a point

    Describe every content image in its alt text.

    The home page

What else the read found

Half its pages start answering within 555 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /provider782 ms
  • /blog/archive768 ms
  • /location/ca/los-angeles/los-feliz696 ms
  • /contents/network-insurances667 ms
  • /contactus667 ms

Fastest: /, 10 ms. Heaviest: the home page, 22 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Amazon CloudFrontHosting
  • PHPServer
  • nginxServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • Google FontsFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.6

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Fix description lengths, Describe images and Fix title lengths1 page
  • /about fails 5: Remove ratings with no visible reviews, Fix description lengths and Fix title lengths1 page
  • /accessibility-statement fails 5: Allow pages to be indexed, Fix description lengths and Fix title lengths1 page
  • /contactus fails 5: Remove ratings with no visible reviews, Fix description lengths and Fix title lengths1 page
  • /our-terms fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /services fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /telehealth fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /your-privacy fails 4: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /blog fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /contents fails 3: Fix description lengths, Link straight to the final address and Set a share image1 page
  • /provider fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page
  • /testimonials fails 3: Fix title lengths, Link straight to the final address and Set a share image1 page

And 7 more parts of the site.

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