- Middle site
- 91
- Ahead by
- 4
Worth the mostSet each page's canonical address+1
Top 5%of the 532 sites in News and publishers, at #14
It scores 90.
A score says pages are well formed. It does not say an assistant cites the site.
90 now93 with itTop 10% from 90
#27,796to#10,77717,019 places up100 of its 100 pages fail it. 1 in 11 ranked sites pass it.
Up 95,006 places since Oct 14, from #122,802.
6,418 sites score 90. A tie goes to the site with faster, leaner pages that say more and keep improving.
Each stage against the middle site. It trails on Trust.
Worth the mostSet each page's canonical address+1
Worth the mostFix description lengths+3
Worth the mostEach fix here is worth under a point
Full marks2 in 7 ranked sites have them
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
11 fixes. The first 3 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
It reads mostly as news and publishers. 4 changes would make it plainer.
News and publishers
Its pages read only partly as News and publishers. An assistant matches a site to a question by what its pages plainly say.
On sustainableplay.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
The home page has no first heading in its HTML.
On sustainableplay.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
The home page has no description, so a search result and an assistant make one up from the page.
On sustainableplay.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
Its home page declares no business or organization type, so a machine has to guess what it is.
On sustainableplay.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits News and publishers), with its name, address, phone and sameAs links to its own profiles.
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.