- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
swhm.com
#1 of 7in Hotels and travel in Arizona
It scores 96.
A score says pages are well formed. It does not say an assistant cites the site.
Link straight to the final address
96 now98 with itTop 1% from 97
#3,423to#6382,785 places up15 of its 16 pages fail it. 1 in 2 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Held at 96 for its last 3 reads. 1 point takes it into the top 1%.
Beside it on the board
- #3,421creativesolarusa.com96
- #3,422mrhandyman.com96
- #3,423swhm.com96
- #3,424premiercabinetpainting.com96
- #3,425oxnardcleaningcompany.com96
1,766 sites score 96. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 96Now#3,423
- 98Link straight to the final addressTop 1%
1 fix. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 33
Worth the mostFix description lengths+1
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read164428 fewer than typical
Links a page151316% above typical
Words a page31039421% below typical
Rules failing somewhere5149 fewer than typical
Half its pages answer in66 ms210 ms69% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
5 fixes. The first 2 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points2,785 places up
Link straight to the final addressAccess15 of 161 in 2
Worth 1 point1,363 places up
Fix description lengthsUnderstand7 of 161 in 11
Show 3 more fixes
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand3 of 161 in 6
Describe imagesUnderstand1 of 162 in 7
How AI reads this site
It reads mostly as hotels and travel, and a little like agencies and studios. 3 changes would make it plainer.
It reads as
Hotels and travelIt says it is a lodging business in Mesa.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleHotel Management & Hospitality Services | Southwest Hospitality Management
DescriptionSouthwest Hospitality Management partners with hotel owners and investors, offering management, hospitality services, and asset oversight tailored for growth.
First headingSouthwest Hospitality Management Experts in Hotel & Asset Management
OpeningNone in the HTML
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On swhm.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Name Mesa in the first words
The site is in Mesa, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On swhm.com, name Mesa in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Hotels and travel. Mixed on one page, neither reads plainly.
Agent instructions
On swhm.com, find where the site mixes Hotels and travel with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about hotels and travel in Mesa, AZ. Its answer, and whether it cites swhm.com, shows here in a moment.