tabasco.com, read 20 hours ago. Back to the report
88 to 100 in 6 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #40,505 of 263,590Step 1 top 10%Step 6 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Add a tap-to-call link
+7 points, to 95, and #4,947, 35,558 places up, and into the top 10%
Add a tap-to-call phone link.
99 pages, 67 of them under /recipe/
See the pages
- /
- /avery-island-covid-19
- /battleofthebutty-uk
- /careers
- /cinco-delicioso
- /collections
- /cooking-with-big-poppa
- /dressyourmess
- /family-meals
- /find-a-store
- and 89 more in the copied plan
- 2
Link straight to the final address
+2 points, to 97
Point links and the sitemap at the final address, not at one that redirects.
99 pages, 67 of them under /recipe/
See the pages
- /avery-island-covid-19
- /battleofthebutty-uk
- /careers
- /cinco-delicioso
- /collections
- /contact-us
- /cooking-with-big-poppa
- /dressyourmess
- /family-meals
- /find-a-store
- and 89 more in the copied plan
- 3
Fix description lengths
+1 point, to 98
Write a meta description of 70 to 165 characters that summarizes the page.
32 pages
See the pages
- /
- /avery-island-covid-19
- /battleofthebutty-uk
- /careers
- /dressyourmess
- /family-meals
- /foodservice
- /foodservice/convenience
- /foodservice/front-of-house
- /forthetexmex
- and 22 more in the copied plan
- 4
Describe images
+1 point, to 99
Describe every content image in its alt text.
19 pages
See the pages
- /
- /battleofthebutty-uk
- /careers
- /cinco-delicioso
- /contact-us
- /cooking-with-big-poppa
- /dressyourmess
- /foodservice
- /foodservice/convenience
- /foodservice/salsa-picante
- and 9 more in the copied plan
- 5
Use one main heading
Under a point
Give the page exactly one h1 that says what it is about.
11 pages
See the pages
- /
- /contact-us
- /find-a-store
- /foodservice
- /foodservice/salsa-picante
- /inspiration
- /pizza
- /recipe/cajun-seafood-gumbo
- /recipe/cheeseburger-soft-tacos
- /recipe/korean-fried-chicken
- and 1 more in the copied plan
- 6
Fix title lengths
+1 point, to 100, and full marks
Write a title of 15 to 65 characters that leads with what the page covers.
15 pages, 13 of them under /recipe/
See the pages
- /foodservice
- /recipe/ahi-tuna-steak
- /recipe/baked-vesuvius
- /recipe/green-gazpacho
- /recipe/mama-marys
- /recipe/michelada-2
- /recipe/nija-burger
- /recipe/seafood-boil
- /recipe/sloppy-joes
- /recipe/sopa-de-fideo-2
- and 5 more in the copied plan
3 more, to tidy up after 100
- 7
Add a way to get in touch
Under a point
Give the page a form or a clear link to request a quote or get in touch.
1 page
See the pages
- /it
- 8
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
- 9
Replace unsupported sales claims
Under a point
Replace the sales claim with a fact that can be checked.
1 page
See the pages
- /family-meals
What else the read found
Half its pages start answering within 14 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/recipe/red-beans-and-rice-on-monday372 ms/sustainability72 ms/wings61 ms/cooking-with-big-poppa60 ms/recipe/mexican-style-chicken-salsa-verde37 ms
Fastest: /collections, 10 ms. Heaviest: /recipe, 40 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
WordPressPlatform
- FFastlyHosting
nginxServer
Google Tag ManagerAnalytics
- GGoogle AnalyticsAnalytics
jQueryLibrary
BootstrapLibrary
- pages with strong signs
- 24
- hidden characters
- 46
- chat, markdown or placeholders left in
- 1
- dashes per 1,000 words
- 0.9
/recipehidden characters a reader cannot see/recipe/asian-noodle-souphidden characters a reader cannot see/recipe/baked-vesuviushidden characters a reader cannot see/recipe/cajun-seafood-gumbohidden characters a reader cannot see/recipe/citrus-fennel-marinadehidden characters a reader cannot see
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 4: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/foodservicefails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/pizzafails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/battleofthebutty-ukfails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page/careersfails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page/dressyourmessfails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page/family-mealsfails 4: Add a tap-to-call link, Fix description lengths and Replace unsupported sales claims1 page/forthetexmexfails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page/inspirationfails 4: Use one main heading, Add a tap-to-call link and Fix description lengths1 page/itfails 4: Add a way to get in touch, Add a tap-to-call link and Describe images1 page/sriracha-shortagefails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page/sustainabilityfails 4: Add a tap-to-call link, Describe images and Fix title lengths1 page
And 19 more parts of the site.
The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.
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