talentstonesearch.com, read 4 days ago. Back to the report
53 to 100 in 20 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #237,803 of 263,580Step 1 #213,663Step 4 top 50%Step 20 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Add a way to get in touch
+8 points, to 61, and #213,663, 24,140 places up
Give the page a form or a clear link to request a quote or get in touch.
9 pages
See the pages
- /
- /approach.html
- /contact.html
- /executivesearch.html
- /index.html
- /practices.html
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- /services.html
- 2
Add a tap-to-call link
+6 points, to 67
Add a tap-to-call phone link.
10 pages
See the pages
- /
- /approach.html
- /candidates.html
- /contact.html
- /executivesearch.html
- /index.html
- /practices.html
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- /services.html
- 3
Add structured data
+6 points, to 73
Add valid JSON-LD that says what the page is.
10 pages
See the pages
- /
- /approach.html
- /candidates.html
- /contact.html
- /executivesearch.html
- /index.html
- /practices.html
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- /services.html
- 4
Set each page's canonical address
+5 points, to 78, and into the top 50%
Add a canonical link that points to the page itself.
10 pages
See the pages
- /
- /approach.html
- /candidates.html
- /contact.html
- /executivesearch.html
- /index.html
- /practices.html
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- /services.html
- 5
Use one main heading
+4 points, to 82
Give the page exactly one h1 that says what it is about.
10 pages
See the pages
- /
- /approach.html
- /candidates.html
- /contact.html
- /executivesearch.html
- /index.html
- /practices.html
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- /services.html
- 6
Fix title lengths
+3 points, to 85
Write a title of 15 to 65 characters that leads with what the page covers.
10 pages
See the pages
- /
- /approach.html
- /candidates.html
- /contact.html
- /executivesearch.html
- /index.html
- /practices.html
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- /services.html
- 7
Fix description lengths
+3 points, to 88
Write a meta description of 70 to 165 characters that summarizes the page.
10 pages
See the pages
- /
- /approach.html
- /candidates.html
- /contact.html
- /executivesearch.html
- /index.html
- /practices.html
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- /services.html
- 8
Show sources on guides
+1 point, to 89
Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.
2 pages
See the pages
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- 9
Show when guides were updated
+2 points, to 91
Show when the guide was last updated, and set dateModified in its schema.
2 pages
See the pages
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- 10
Answer the first question right under it
+1 point, to 92
Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.
2 pages
See the pages
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- 11
Match structured data to the page
+1 point, to 93
Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.
3 pages
See the pages
- /
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- 12
Phrase headings as questions
+1 point, to 94
Phrase at least one heading as the question a person would ask.
2 pages
See the pages
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- 13
Serve a robots.txt
Under a point
Serve a plain text /robots.txt.
Once, for the whole site
- 14
Publish a sitemap
+1 point, to 95
Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.
Once, for the whole site
- 15
Settle on one address
+1 point, to 96
Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.
Once, for the whole site
- 16
Add lists or tables
Under a point
Add a table, a list, or a definition list. Assistants quote these more readily than prose.
2 pages
See the pages
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- 17
Put figures in tables
+1 point, to 97
Where the guide compares options or gives figures, put them in a table.
2 pages
See the pages
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- 18
Add real images to content
Under a point
Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.
2 pages
See the pages
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- 19
Name the publisher
+1 point, to 98
Name the author or publisher in the Article schema.
2 pages
See the pages
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- 20
Set a share image
+2 points, to 100, and full marks
Set og:image so links to the page carry a picture.
10 pages
See the pages
- /
- /approach.html
- /candidates.html
- /contact.html
- /executivesearch.html
- /index.html
- /practices.html
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- /services.html
3 more, to tidy up after 100
- 21
Add breadcrumb data
Under a point
Add BreadcrumbList schema so the page has a place in the site.
2 pages
See the pages
- /resources/Talentstone+Africa+Feedback+Form.doc
- /resources/Talentstone+Pre-Inv+Form.docx
- 22
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
- 23
Link to your profiles
Under a point
Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.
Once, for the whole site
What else the read found
Half its pages start answering within 51 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/138 ms/practices.html125 ms/candidates.html124 ms/approach.html122 ms/resources/Talentstone+Pre-Inv+Form.docx62 ms
Fastest: /contact.html, 30 ms. Heaviest: /resources/Talentstone+Africa+Feedback+Form.doc, 101 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
ApacheServer
- pages with strong signs
- 2
- hidden characters
- 3
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 2.9
/resources/Talentstone+Africa+Feedback+Form.dochidden characters a reader cannot see/resources/Talentstone+Pre-Inv+Form.docxhidden characters a reader cannot see
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page/approach.htmlfails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page/contact.htmlfails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page/executivesearch.htmlfails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page/index.htmlfails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page/practices.htmlfails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page/services.htmlfails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page/candidates.htmlfails 7: Add structured data, Set each page's canonical address and Use one main heading1 page/resources/2 fail a rule. Worst: /resources/Talentstone+Africa+Feedback+Form.doc, 18 rules2 pages
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