talentstonesearch.com, read 4 days ago. Back to the report

53 to 100 in 20 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

5353 nownow611#213,663672733784top 50%825856887898919921093119412941395149615961697179718981910020full marks

Now #237,803 of 263,580Step 1 #213,663Step 4 top 50%Step 20 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +8 points, to 61, and #213,663, 24,140 places up

    Give the page a form or a clear link to request a quote or get in touch.

    9 pages

    See the pages
    • /
    • /approach.html
    • /contact.html
    • /executivesearch.html
    • /index.html
    • /practices.html
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
    • /services.html
  2. 2

    Add a tap-to-call link

    +6 points, to 67

    Add a tap-to-call phone link.

    10 pages

    See the pages
    • /
    • /approach.html
    • /candidates.html
    • /contact.html
    • /executivesearch.html
    • /index.html
    • /practices.html
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
    • /services.html
  3. 3

    Add structured data

    +6 points, to 73

    Add valid JSON-LD that says what the page is.

    10 pages

    See the pages
    • /
    • /approach.html
    • /candidates.html
    • /contact.html
    • /executivesearch.html
    • /index.html
    • /practices.html
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
    • /services.html
  4. 4

    Set each page's canonical address

    +5 points, to 78, and into the top 50%

    Add a canonical link that points to the page itself.

    10 pages

    See the pages
    • /
    • /approach.html
    • /candidates.html
    • /contact.html
    • /executivesearch.html
    • /index.html
    • /practices.html
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
    • /services.html
  5. 5

    Use one main heading

    +4 points, to 82

    Give the page exactly one h1 that says what it is about.

    10 pages

    See the pages
    • /
    • /approach.html
    • /candidates.html
    • /contact.html
    • /executivesearch.html
    • /index.html
    • /practices.html
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
    • /services.html
  6. 6

    Fix title lengths

    +3 points, to 85

    Write a title of 15 to 65 characters that leads with what the page covers.

    10 pages

    See the pages
    • /
    • /approach.html
    • /candidates.html
    • /contact.html
    • /executivesearch.html
    • /index.html
    • /practices.html
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
    • /services.html
  7. 7

    Fix description lengths

    +3 points, to 88

    Write a meta description of 70 to 165 characters that summarizes the page.

    10 pages

    See the pages
    • /
    • /approach.html
    • /candidates.html
    • /contact.html
    • /executivesearch.html
    • /index.html
    • /practices.html
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
    • /services.html
  8. 8

    Show sources on guides

    +1 point, to 89

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    2 pages

    See the pages
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
  9. 9

    Show when guides were updated

    +2 points, to 91

    Show when the guide was last updated, and set dateModified in its schema.

    2 pages

    See the pages
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
  10. 10

    Answer the first question right under it

    +1 point, to 92

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    2 pages

    See the pages
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
  11. 11

    Match structured data to the page

    +1 point, to 93

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    3 pages

    See the pages
    • /
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
  12. 12

    Phrase headings as questions

    +1 point, to 94

    Phrase at least one heading as the question a person would ask.

    2 pages

    See the pages
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
  13. 13

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  14. 14

    Publish a sitemap

    +1 point, to 95

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  15. 15

    Settle on one address

    +1 point, to 96

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  16. 16

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    2 pages

    See the pages
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
  17. 17

    Put figures in tables

    +1 point, to 97

    Where the guide compares options or gives figures, put them in a table.

    2 pages

    See the pages
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
  18. 18

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    2 pages

    See the pages
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
  19. 19

    Name the publisher

    +1 point, to 98

    Name the author or publisher in the Article schema.

    2 pages

    See the pages
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
  20. 20

    Set a share image

    +2 points, to 100, and full marks

    Set og:image so links to the page carry a picture.

    10 pages

    See the pages
    • /
    • /approach.html
    • /candidates.html
    • /contact.html
    • /executivesearch.html
    • /index.html
    • /practices.html
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
    • /services.html
3 more, to tidy up after 100
  1. 21

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    2 pages

    See the pages
    • /resources/Talentstone+Africa+Feedback+Form.doc
    • /resources/Talentstone+Pre-Inv+Form.docx
  2. 22

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 23

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

What else the read found

Half its pages start answering within 51 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /138 ms
  • /practices.html125 ms
  • /candidates.html124 ms
  • /approach.html122 ms
  • /resources/Talentstone+Pre-Inv+Form.docx62 ms

Fastest: /contact.html, 30 ms. Heaviest: /resources/Talentstone+Africa+Feedback+Form.doc, 101 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ApacheServer
pages with strong signs
2
hidden characters
3
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.9
  • /resources/Talentstone+Africa+Feedback+Form.doc hidden characters a reader cannot see
  • /resources/Talentstone+Pre-Inv+Form.docx hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /approach.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /contact.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /executivesearch.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /index.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /practices.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /services.html fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /candidates.html fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /resources/ 2 fail a rule. Worst: /resources/Talentstone+Africa+Feedback+Form.doc, 18 rules2 pages

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