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teamtailor.com, read 4 days ago. Back to the report

86 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8686 nownow921top 10%9529739749859869979989999910991110012full marks

Now #56,960 of 264,715Step 1 top 10%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 92, and #15,159, 41,801 places up, and into the top 10%

    Add a tap-to-call phone link.

    100 pages

    See the pages
    • /da
    • /da/ai-rekrutteringssoftware
    • /da/customers
    • /da/demo
    • /da/employer-branding
    • /da/rekrutteringssystem
    • /de
    • /de/bewerbermanagement-software
    • /de/customers
    • /de/demo
    • and 90 more in the copied plan
  2. 2

    Describe images

    +3 points, to 95

    Describe every content image in its alt text.

    97 pages

    See the pages
    • /da
    • /da/ai-rekrutteringssoftware
    • /da/customers
    • /da/demo
    • /da/employer-branding
    • /da/rekrutteringssystem
    • /de
    • /de/bewerbermanagement-software
    • /de/customers
    • /de/demo
    • and 87 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    100 pages

    See the pages
    • /da
    • /da/ai-rekrutteringssoftware
    • /da/customers
    • /da/demo
    • /da/employer-branding
    • /da/rekrutteringssystem
    • /de
    • /de/bewerbermanagement-software
    • /de/customers
    • /de/demo
    • and 90 more in the copied plan
  4. 4

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    18 pages, 15 of them under /en/

    See the pages
    • /da/employer-branding
    • /en-us/employer-branding
    • /en/all-features
    • /en/applicant-tracking-system/enterprise
    • /en/applicant-tracking-system/small-midsize
    • /en/content-hub/21-days-time-to-hire-how-esto-is-humanizing-fintech-recruitment
    • /en/content-hub/actavo-reducing-time-to-hire-and-empowering-hiring-managers-at-scale
    • /en/content-hub/from-27-to-80-how-klohn-crippen-berger-transformed-ats-adoption
    • /en/content-hub/how-auburn-washburn-built-a-candidate-first-hiring-process
    • /en/content-hub/how-dacha-real-estate-scaled-recruitment-without-losing-the-human-touch
    • and 8 more in the copied plan
  5. 5

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    42 pages, 23 of them under /en/

    See the pages
    • /da/customers
    • /da/demo
    • /de/customers
    • /de/demo
    • /en-us/customers
    • /en-us/demo
    • /en/about
    • /en/all-features
    • /en/applicant-tracking-system/interview-kits
    • /en/career-site
    • and 32 more in the copied plan
  6. 6

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  7. 7

    Answer the first question right under it

    +1 point, to 99

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    11 pages under /en/content-hub/

    See the pages
    • /en/content-hub/21-days-time-to-hire-how-esto-is-humanizing-fintech-recruitment
    • /en/content-hub/5-ways-to-improve-your-job-postings
    • /en/content-hub/actavo-reducing-time-to-hire-and-empowering-hiring-managers-at-scale
    • /en/content-hub/from-27-to-80-how-klohn-crippen-berger-transformed-ats-adoption
    • /en/content-hub/how-auburn-washburn-built-a-candidate-first-hiring-process
    • /en/content-hub/how-dacha-real-estate-scaled-recruitment-without-losing-the-human-touch
    • /en/content-hub/how-knauf-transformed-its-global-recruitment-for-43000-employees
    • /en/content-hub/how-pemo-scaled-fintech-hiring-in-mena
    • /en/content-hub/liseberg-making-the-recruitment-process-part-of-the-guest-experience
    • /en/content-hub/lotus-accelerating-time-to-hire-with-smarter-recruiting-and-clearer-insights
    • and 1 more in the copied plan
  8. 8

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  9. 9

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  10. 10

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    12 pages under /en/content-hub/

    See the pages
    • /en/content-hub/21-days-time-to-hire-how-esto-is-humanizing-fintech-recruitment
    • /en/content-hub/5-ways-to-improve-your-job-postings
    • /en/content-hub/actavo-reducing-time-to-hire-and-empowering-hiring-managers-at-scale
    • /en/content-hub/from-27-to-80-how-klohn-crippen-berger-transformed-ats-adoption
    • /en/content-hub/grain-case-study
    • /en/content-hub/how-auburn-washburn-built-a-candidate-first-hiring-process
    • /en/content-hub/how-dacha-real-estate-scaled-recruitment-without-losing-the-human-touch
    • /en/content-hub/how-knauf-transformed-its-global-recruitment-for-43000-employees
    • /en/content-hub/how-pemo-scaled-fintech-hiring-in-mena
    • /en/content-hub/liseberg-making-the-recruitment-process-part-of-the-guest-experience
    • and 2 more in the copied plan
  11. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  12. 12

    Fix description lengths

    +1 point, to 100, and full marks

    Write a meta description of 70 to 165 characters that summarizes the page.

    24 pages

    See the pages
    • /da/ai-rekrutteringssoftware
    • /da/employer-branding
    • /da/rekrutteringssystem
    • /de/bewerbermanagement-software
    • /en/applicant-tracking-system/small-midsize
    • /en/content-hub
    • /en/content-hub/5-ways-to-improve-your-job-postings
    • /en/content-hub/grain-case-study
    • /en/content-hub/liseberg-making-the-recruitment-process-part-of-the-guest-experience
    • /es/software-de-reclutamiento
    • and 14 more in the copied plan
3 more, to tidy up after 100
  1. 13

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    3 pages under /en/

    See the pages
    • /en/content-hub/21-days-time-to-hire-how-esto-is-humanizing-fintech-recruitment
    • /en/content-hub/liseberg-making-the-recruitment-process-part-of-the-guest-experience
    • /en/resources/partnerships
  2. 14

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    2 pages

    See the pages
    • /en/content-hub/actavo-reducing-time-to-hire-and-empowering-hiring-managers-at-scale
    • /fi/tekoaly-rekrytointijarjestelma
  3. 15

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    3 pages under /en/

    See the pages
    • /en/career-site
    • /en/content-hub/rocco-forte-hotels-bringing-consistency-speed-and-hiring-manager-ownership-to-luxury-hospitality
    • /en/integrations

What else the read found

Half its pages start answering within 64 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /fr/customers113 ms
  • /nl/demo103 ms
  • /fr/logiciel-de-recrutement-ia98 ms
  • /sv/demo91 ms
  • /en-us/customers89 ms

Fastest: /en, 33 ms. Heaviest: /en/integrations, 80 KB.

page with strong signs
1
hidden characters
3
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.3
  • /en/integrations hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • /it fails 4: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /da fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /de fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /en fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /en-us fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /es fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /fi fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /fr fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /nl fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /no fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /pt fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /pt-br fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page

And 14 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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