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theabbeyresort.com, read 3 days ago. Back to the report

92 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9292 nownow941top 5%96296397497597697798898999109911991210013full marks

Now #15,523 of 264,436Step 1 top 5%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +2 points, to 94, and #7,458, 8,065 places up, and into the top 5%

    Write a meta description of 70 to 165 characters that summarizes the page.

    63 pages, 36 of them under /events/

    See the pages
    • /blog
    • /elements
    • /events
    • /events/bonfire
    • /events/creations-nail-art
    • /events/creations-wind-chimes
    • /events/explore-wind-sun
    • /events/explorer-insects
    • /events/explorer-navigation
    • /events/explorer-navigation-1
    • and 53 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /blog
    • /contact
    • /elements
    • /events
    • /events/bonfire
    • /events/creations-nail-art
    • /events/creations-wind-chimes
    • /events/explore-wind-sun
    • /events/explorer-insects
    • /events/explorer-navigation
    • and 89 more in the copied plan
  3. 3

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    3 pages

    See the pages
    • /lake-geneva-events-meetings/meetings_guide
    • /press
    • /things-to-do-lake-geneva/lake-geneva-like-a-local
  4. 4

    Phrase headings as questions

    +1 point, to 97

    Phrase at least one heading as the question a person would ask.

    11 pages

    See the pages
    • /lake-geneva-accommodations
    • /lake-geneva-accommodations/villas
    • /lake-geneva-events-meetings/meetings_guide
    • /lake-geneva-events-meetings/mindful-meetings
    • /lake-geneva-resort-deals/midweek-escapes
    • /lake-geneva-resort-deals/seasonal_adventures
    • /lake-geneva-wisconsin-spa/membership
    • /lake-geneva-wisconsin-spa/packages
    • /press
    • /things-to-do-lake-geneva/holidays-at-the-lake
    • and 1 more in the copied plan
  5. 5

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    3 pages

    See the pages
    • /lake-geneva-events-meetings/meetings_guide
    • /press
    • /things-to-do-lake-geneva/lake-geneva-like-a-local
  6. 6

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    3 pages

    See the pages
    • /lake-geneva-events-meetings/meetings_guide
    • /press
    • /things-to-do-lake-geneva/lake-geneva-like-a-local
  7. 7

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    2 pages

    See the pages
    • /lake-geneva-wisconsin-spa/membership
    • /lake-geneva-wisconsin-spa/packages
  8. 8

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    18 pages

    See the pages
    • /blog
    • /elements
    • /events
    • /events/explorer-navigation
    • /events/explorer-navigation-1
    • /lake-geneva-events-meetings/mindful-meetings
    • /lake-geneva-events-meetings/signature_events
    • /lake-geneva-events-meetings/space-and-services
    • /lake-geneva-events-meetings/start-planning
    • /lake-geneva-events-meetings/team-building
    • and 8 more in the copied plan
  9. 9

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    12 pages

    See the pages
    • /
    • /blog
    • /elements
    • /events
    • /lake-geneva-weddings/packages
    • /lake-geneva-weddings/start-planning
    • /lake-geneva-wisconsin-spa
    • /resort/directions
    • /resort/lake-club-card/signup
    • /site/assets/files/1/meeting_space_layout.pdf
    • and 2 more in the copied plan
  10. 10

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    27 pages

    See the pages
    • /blog
    • /events
    • /lake-geneva-events-meetings/meetings_guide
    • /lake-geneva-events-meetings/mindful-meetings
    • /lake-geneva-events-meetings/start-planning
    • /lake-geneva-resort-deals
    • /lake-geneva-weddings/preferred-partners
    • /lake-geneva-weddings/start-planning
    • /lake-geneva-weddings/venues
    • /lake-geneva-weddings/wedding_faq
    • and 17 more in the copied plan
  11. 11

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    7 pages, 5 of them under /things-to-do-lake-geneva/

    See the pages
    • /site/assets/files/1/meeting_space_layout.pdf
    • /site/assets/files/1/resort-map.pdf
    • /things-to-do-lake-geneva/abbey-resort-activities
    • /things-to-do-lake-geneva/flavors-of-fall
    • /things-to-do-lake-geneva/holidays-at-the-lake
    • /things-to-do-lake-geneva/lake-geneva-like-a-local
    • /things-to-do-lake-geneva/local-activities
  12. 12

    Describe images

    Under a point

    Describe every content image in its alt text.

    5 pages

    See the pages
    • /elements
    • /lake-geneva-events-meetings
    • /lake-geneva-weddings
    • /resort/whats-new
    • /things-to-do-lake-geneva/holidays-at-the-lake
  13. 13

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    5 pages

    See the pages
    • /lake-geneva-events-meetings/meetings_guide
    • /lake-geneva-weddings
    • /resort
    • /site/assets/files/1/meeting_space_layout.pdf
    • /things-to-do-lake-geneva
3 more, to tidy up after 100
  1. 14

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    2 pages

    See the pages
    • /site/assets/files/1/meeting_space_layout.pdf
    • /site/assets/files/1/resort-map.pdf
  2. 15

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    2 pages

    See the pages
    • /site/assets/files/1/meeting_space_layout.pdf
    • /site/assets/files/1/resort-map.pdf
  3. 16

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    2 pages

    See the pages
    • /site/assets/files/1/meeting_space_layout.pdf
    • /site/assets/files/1/resort-map.pdf

What else the read found

Half its pages start answering within 73 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /resort/lake-club-card2.3 s
  • /things-to-do-lake-geneva2.2 s
  • /resort2.1 s
  • /photo-gallery2.0 s
  • /resort/history2.0 s

Fastest: /events/prime-rib-comfort-classic-1, 57 ms. Heaviest: /site/assets/files/1/meeting_space_layout.pdf, 4,288 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • nginxServer
  • Google Tag ManagerAnalytics
  • Meta PixelMarketing
  • Google FontsFonts
pages with strong signs
12
hidden characters
108
chat, markdown or placeholders left in
1
dashes per 1,000 words
0.2
  • /site/assets/files/1/meeting_space_layout.pdf hidden characters a reader cannot see
  • /lake-geneva-accommodations hidden characters a reader cannot see
  • /lake-geneva-resort-deals/exclusive-offers hidden characters a reader cannot see
  • /lake-geneva-resort-deals/seasonal_adventures hidden characters a reader cannot see
  • /lake-geneva-resort-deals/midweek-escapes hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Use one main heading1 page
  • /blog fails 5: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /elements fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /events fails 5: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /press fails 5: Answer the first question right under it, Show when guides were updated and Phrase headings as questions1 page
  • /lake-geneva-weddings fails 4: Fix description lengths, Describe images and Replace unsupported sales claims1 page
  • /statements-policies fails 4: Use one main heading, Fix description lengths and Link straight to the final address1 page
  • /photo-gallery fails 3: Fix description lengths, Link straight to the final address and Set a share image1 page
  • /things-to-do-lake-geneva fails 3: Replace unsupported sales claims, Link straight to the final address and Set a share image1 page
  • /lake-geneva-accommodations fails 2: Phrase headings as questions and Link straight to the final address1 page
  • /lake-geneva-events-meetings fails 2: Describe images and Link straight to the final address1 page
  • /lake-geneva-resort-deals fails 2: Link straight to the final address and Set a share image1 page

And 15 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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