- Middle site
- 91
- Ahead by
- 5
Worth the mostFix pages that fail to load+1
thelodgeonroute66.com
71 of 100ahead of 33% of the sites mttr has read
Its strongest stage is Access, at 96 against the middle site's 91. 1 fix, 6 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 40,446 places up
- 71Now#171,437
- 77Add structured data#130,991
The top half of every site starts at 77. The middle site in Williams, AZ scores 81.
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Where it ranks
Held at 71 for its last 3 reads. 6 points take it into the top half.
Beside it on the board
- #174,469carpetandtilecleaningbrea.com71
- #174,470diygaragecabinetsindianapolis.com71
- #174,471thelodgeonroute66.com71
- #174,472nbc.com71
- #174,473al-saddclub.com71
5,318 sites score 71. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Williams, AZ
- #1experiencewilliams.com94
- #2thetrain.com90
- #3grandcanyonbrewery.com90
- #21thelodgeonroute66.com71
The middle site in Williams, AZ scores 81.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 29
Worth the mostAdd structured data+6
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read84436 fewer than typical
Links a page61352% below typical
Words a page14339464% below typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in334 ms210 ms59% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each43,480 places up each
Add structured dataUnderstand7 of 81 in 3
Add a tap-to-call linkAct7 of 81 in 3
Worth 4 points28,336 places up
Use one main headingUnderstand6 of 81 in 4
Worth 3 points21,374 places up
Fix description lengthsUnderstand7 of 81 in 11
Worth 2 points14,878 places up
Describe imagesUnderstand6 of 82 in 7
Show 6 more fixes
Worth 1 point each8,831 places up each
Set a share imageUnderstand7 of 82 in 7
Fix title lengthsUnderstand3 of 81 in 6
Fix pages that fail to loadAccess1 of 83 in 4
Worth under a point each
Match structured data to the pageUnderstand1 of 83 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
How AI reads this site
It reads mostly as hotels and travel. 5 changes would make it plainer.
It reads as
Hotels and travelIt says it is in Williams.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Trades and home services
- Law firms
What an assistant reads first
Home pageWhat it says
TitleThe Lodge on route – The Lodge on route
DescriptionNone in the HTML
First headingNone in the HTML
OpeningWhere history meets comfort on the legendary highway
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On thelodgeonroute66.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On thelodgeonroute66.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Hotels and travel.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On thelodgeonroute66.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Williams in the first words
The site is in Williams, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On thelodgeonroute66.com, name Williams in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On thelodgeonroute66.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Hotels and travel), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.