theparkergroup.com, read 4 days ago. Back to the report

87 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8787 nownow891#32,309902top 10%92394495595696797898998109911991299139914991510016full marks

Now #53,947 of 263,883Step 1 #32,309Step 2 top 10%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +2 points, to 89, and #32,309, 21,638 places up

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    61 pages

    See the pages
    • /3190-2
    • /about
    • /add-blog
    • /admin-dashboard
    • /agent-heatmap
    • /ai-prompt-for-listing-imports
    • /beach
    • /carousel-demo
    • /create-import-json-from-mls
    • /email-preferences
    • and 51 more in the copied plan
  2. 2

    Fix title lengths

    +1 point, to 90, and into the top 10%

    Write a title of 15 to 65 characters that leads with what the page covers.

    70 pages

    See the pages
    • /
    • /about
    • /add-blog
    • /agent-heatmap
    • /agents/amy-dietz
    • /agents/andrea-wicker
    • /agents/anthony-riddle
    • /agents/casey-bailey
    • /agents/casey-neves
    • /agents/david-given
    • and 60 more in the copied plan
  3. 3

    Show sources on guides

    +2 points, to 92

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    16 pages

    See the pages
    • /3190-2
    • /admin-dashboard
    • /beach
    • /carousel-demo
    • /create-import-json-from-mls
    • /eo-payment
    • /link-in-bio
    • /listing-slideshow
    • /managing-listings
    • /managing-your-profile
    • and 6 more in the copied plan
  4. 4

    Put the text in the HTML

    +2 points, to 94

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    10 pages

    See the pages
    • /3190-2
    • /admin-dashboard
    • /carousel-demo
    • /eo-payment
    • /link-in-bio
    • /order-settlement-giftbox
    • /sections
    • /subscribe
    • /tpgdashboard
    • /under-construction
  5. 5

    Add depth to thin pages

    +1 point, to 95

    Add true, specific detail until the page covers its subject.

    44 pages

    See the pages
    • /3190-2
    • /add-blog
    • /admin-dashboard
    • /carousel-demo
    • /email-preferences
    • /eo-payment
    • /link-in-bio
    • /local-events
    • /login
    • /order-settlement-giftbox
    • and 34 more in the copied plan
  6. 6

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    58 pages

    See the pages
    • /3190-2
    • /about
    • /add-blog
    • /admin-dashboard
    • /agent-heatmap
    • /beach
    • /carousel-demo
    • /email-preferences
    • /eo-payment
    • /it-flows
    • and 48 more in the copied plan
  7. 7

    Use one main heading

    +1 point, to 96

    Give the page exactly one h1 that says what it is about.

    42 pages

    See the pages
    • /
    • /about
    • /agent-heatmap
    • /create-import-json-from-mls
    • /email-preferences
    • /eo-payment
    • /link-in-bio
    • /listing-slideshow
    • /login
    • /order-settlement-giftbox
    • and 32 more in the copied plan
  8. 8

    Phrase headings as questions

    +1 point, to 97

    Phrase at least one heading as the question a person would ask.

    25 pages

    See the pages
    • /3190-2
    • /admin-dashboard
    • /ai-prompt-for-listing-imports
    • /beach
    • /carousel-demo
    • /create-import-json-from-mls
    • /eo-payment
    • /it-flows
    • /link-in-bio
    • /listing-slideshow
    • and 15 more in the copied plan
  9. 9

    Fix description lengths

    +1 point, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    52 pages

    See the pages
    • /3190-2
    • /about
    • /add-blog
    • /admin-dashboard
    • /agent-heatmap
    • /beach
    • /buyers
    • /carousel-demo
    • /contact
    • /email-preferences
    • and 42 more in the copied plan
  10. 10

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    14 pages

    See the pages
    • /3190-2
    • /admin-dashboard
    • /carousel-demo
    • /create-import-json-from-mls
    • /eo-payment
    • /legal
    • /link-in-bio
    • /managing-listings
    • /managing-your-profile
    • /order-settlement-giftbox
    • and 4 more in the copied plan
  11. 11

    Fix pages that fail to load

    +1 point, to 99

    Fix or remove the link. Every linked page should return 200.

    3 pages

    See the pages
    • /agent-dashboard
    • /forgot-password
    • /reset-password
  12. 12

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  13. 13

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  14. 14

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    12 pages

    See the pages
    • /3190-2
    • /about
    • /admin-dashboard
    • /carousel-demo
    • /eo-payment
    • /link-in-bio
    • /listing-slideshow
    • /order-settlement-giftbox
    • /sections
    • /subscribe
    • and 2 more in the copied plan
  15. 15

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    28 pages

    See the pages
    • /login
    • and 27 more in the copied plan
  16. 16

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    10 pages

    See the pages
    • /agent-heatmap
    • /it-flows
    • /raising-floors
    • /showing-up
    • /the-architecture-of-elsewhere
    • /the-edge-effect-where-silos-crumble-and-futures-are-built
    • /the-oldest-trick
    • /the-work-of-grief
    • /what-is-sucess
    • /where-this-all-started
5 more, to tidy up after 100
  1. 17

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    3 pages

    See the pages
    • /link-in-bio
    • /listing-slideshow
    • and 1 more in the copied plan
  2. 18

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    2 pages

    See the pages
    • /link-in-bio
    • /listing-slideshow
  3. 19

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  4. 20

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    The home page

  5. 21

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    The home page

What else the read found

Half its pages take over 2,579 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /agent-heatmap11.1 s
  • /agents/casey-neves8.1 s
  • /agents/jamie-perez6.7 s
  • /agents/julie-ward6.0 s
  • /meet-the-team5.7 s

Fastest: /what-is-sucess, 680 ms. Heaviest: /agent-heatmap, 114 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • FastlyHosting
  • Google AnalyticsAnalytics
  • Meta PixelMarketing
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named The Parker Group. mttr does not check the profiles it names.

  • Facebooktheparkergroupsocial
  • Instagramthe_parker_group
  • LinkedIntheparkergroup
pages with strong signs
2
hidden characters
0
chat, markdown or placeholders left in
18
dashes per 1,000 words
5.4
  • /ai-prompt-for-listing-imports markdown never turned into formatting, placeholders never filled in
  • /create-import-json-from-mls placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Use one main heading and Fix title lengths1 page
  • /agent-dashboard passes every rule1 page
  • /forgot-password passes every rule1 page
  • /reset-password passes every rule1 page
  • /link-in-bio fails 12: Answer the first question right under it, Put the text in the HTML and Add a way to get in touch1 page
  • /eo-payment fails 11: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /carousel-demo fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /order-settlement-giftbox fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /sections fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /tpgdashboard fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /3190-2 fails 9: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /admin-dashboard fails 9: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page

And 31 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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