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theplumberav.com, read 2 days ago. Back to the report

75 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7575 nownow861top 50%9229539649859969979989999910991110012full marks

Now #147,906 of 263,590Step 1 top 50%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Remove ratings with no visible reviews

    +11 points, to 86, and #54,232, 93,674 places up, and into the top 50%

    Remove rating schema unless the reviews it counts are shown on the page.

    41 pages

    See the pages
    • /brita-water-filtration-lancaster-ca
    • /career
    • /contact-us
    • /drain-cleaning-lancaster-ca
    • /financing
    • /gas-line-services-lancaster-ca
    • /maintenance-plans
    • /plumber-acton-ca
    • /plumber-downtown-lancaster-ca
    • /plumber-east-palmdale-ca
    • and 31 more in the copied plan
  2. 2

    Set each page's canonical address

    +6 points, to 92

    Add a canonical link that points to the page itself.

    50 pages

    See the pages
    • /
    • /about-us
    • /ada-compliance
    • /brita-water-filtration-lancaster-ca
    • /career
    • /contact-us
    • /drain-cleaning-lancaster-ca
    • /financing
    • /gas-line-services-lancaster-ca
    • /maintenance-plans
    • and 40 more in the copied plan
  3. 3

    Show every FAQ question on the page

    +3 points, to 95

    Show every question in the FAQ schema on the page, word for word.

    49 pages

    See the pages
    • /about-us
    • /ada-compliance
    • /brita-water-filtration-lancaster-ca
    • /career
    • /contact-us
    • /drain-cleaning-lancaster-ca
    • /financing
    • /gas-line-services-lancaster-ca
    • /maintenance-plans
    • /plumber-acton-ca
    • and 39 more in the copied plan
  4. 4

    Set a share image

    +1 point, to 96

    Set og:image so links to the page carry a picture.

    50 pages

    See the pages
    • /
    • /about-us
    • /ada-compliance
    • /brita-water-filtration-lancaster-ca
    • /career
    • /contact-us
    • /drain-cleaning-lancaster-ca
    • /financing
    • /gas-line-services-lancaster-ca
    • /maintenance-plans
    • and 40 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    49 pages

    See the pages
    • /about-us
    • /ada-compliance
    • /brita-water-filtration-lancaster-ca
    • /career
    • /contact-us
    • /drain-cleaning-lancaster-ca
    • /financing
    • /gas-line-services-lancaster-ca
    • /maintenance-plans
    • /plumber-acton-ca
    • and 39 more in the copied plan
  6. 6

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    13 pages

    See the pages
    • /
    • /about-us
    • /brita-water-filtration-lancaster-ca
    • /drain-cleaning-lancaster-ca
    • /financing
    • /gas-line-services-lancaster-ca
    • /maintenance-plans
    • /plumbing
    • /service-areas
    • /sewer-line-repair-lancaster-ca
    • and 3 more in the copied plan
  7. 7

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  8. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  9. 9

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    3 pages

    See the pages
    • /plumbing-fixtures-lancaster-ca
    • /slab-leak-repair-lancaster-ca
    • /water-heater-services-lancaster-ca
  10. 10

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    4 pages

    See the pages
    • /plumbing-fixtures-lancaster-ca
    • /repipe-plumbing-lancaster-ca
    • /slab-leak-repair-lancaster-ca
    • /water-heater-repair-lancaster-ca
  11. 11

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    5 pages

    See the pages
    • /
    • /refer-us
    • /repipe-plumbing-lancaster-ca
    • /thank-you
    • /whole-house-automatic-water-shut-off-lancaster-ca
  12. 12

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    4 pages

    See the pages
    • /reviews
    • /service-areas
    • /terms-and-conditions
    • /whole-house-automatic-water-shut-off-lancaster-ca
3 more, to tidy up after 100
  1. 13

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /plumbing-fixtures-lancaster-ca
  2. 14

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /plumber
  3. 15

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /plumbing-repair-lancaster-ca

What else the read found

Half its pages start answering within 44 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /rancho-vista2.2 s
  • /privacy-policy695 ms
  • /water-heater-installation-lancaster-ca435 ms
  • /refer-us362 ms
  • /water-heater-repair-lancaster-ca231 ms

Fastest: /career, 22 ms. Heaviest: the home page, 31 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WebflowPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • Google FontsFonts

From the structured data on its home page, as the site says it: a Plumber named The Plumber. mttr does not check the profiles it names.

  • FacebookThePlumberAV
  • Instagramthe_plumber_lancaster
  • TikTok@the_plumber_lancaster
  • YouTube@ThePlumberLancaster
  • LinkedInthe-plumber-lancaster-ca
  • Pinteresttheplumberlancasterca
  • Yelpthe-plumber-lancaster-2
pages with strong signs
13
hidden characters
27
chat, markdown or placeholders left in
0
dashes per 1,000 words
4
  • /slab-leak-repair-lancaster-ca hidden characters a reader cannot see
  • /about-us hidden characters a reader cannot see
  • /plumbing-fixtures-lancaster-ca hidden characters a reader cannot see
  • /rancho-vista/emergency-plumber hidden characters a reader cannot see
  • /rancho-vista/plumber hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Set each page's canonical address, Fix description lengths and Describe images1 page
  • /plumber passes every rule1 page
  • /plumbing-fixtures-lancaster-ca fails 8: Remove ratings with no visible reviews, Set each page's canonical address and Add depth to thin pages1 page
  • /service-areas fails 7: Remove ratings with no visible reviews, Set each page's canonical address and Show every FAQ question on the page1 page
  • /slab-leak-repair-lancaster-ca fails 7: Remove ratings with no visible reviews, Set each page's canonical address and Show every FAQ question on the page1 page
  • /water-heater-services-lancaster-ca fails 7: Remove ratings with no visible reviews, Set each page's canonical address and Show every FAQ question on the page1 page
  • /whole-house-automatic-water-shut-off-lancaster-ca fails 7: Remove ratings with no visible reviews, Set each page's canonical address and Show every FAQ question on the page1 page
  • /brita-water-filtration-lancaster-ca fails 6: Remove ratings with no visible reviews, Set each page's canonical address and Show every FAQ question on the page1 page
  • /drain-cleaning-lancaster-ca fails 6: Remove ratings with no visible reviews, Set each page's canonical address and Show every FAQ question on the page1 page
  • /financing fails 6: Remove ratings with no visible reviews, Set each page's canonical address and Show every FAQ question on the page1 page
  • /gas-line-services-lancaster-ca fails 6: Remove ratings with no visible reviews, Set each page's canonical address and Show every FAQ question on the page1 page
  • /maintenance-plans fails 6: Remove ratings with no visible reviews, Set each page's canonical address and Show every FAQ question on the page1 page

And 29 more parts of the site.

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