- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+3
thetirechoice.com
73 of 100ahead of 38% of the sites mttr has read
Its strongest stage is Access, at 94 against the middle site's 91. 1 fix, 7 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 53,671 places up
- 73Now#159,581
- 80Add a tap-to-call link#105,910
The top half of every site starts at 77.
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Where it ranks
Held at 73 for its last 2 reads. 4 points take it into the top half.
Beside it on the board
- #162,237niagarahealthfoundation.com73
- #162,238lawndoctorfranchise.com73
- #162,239thetirechoice.com73
- #162,240aapconstruction.com73
- #162,241floralawn-and-landscaping.com73
6,042 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 5
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 20
Worth the mostShow sources on guides+2
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read974453 more than typical
Links a page29132.2× typical
Words a page5953941.5× typical
Rules failing somewhere21147 more than typical
Half its pages answer in722 ms210 ms244% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
21 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points56,329 places up
Add a tap-to-call linkAct94 of 971 in 3
Worth 6 points47,907 places up
Add structured dataUnderstand95 of 971 in 3
Worth 3 points each23,632 places up each
Describe imagesUnderstand83 of 972 in 7
Link straight to the final addressAccess96 of 971 in 2
Worth 2 points each16,124 places up each
Show sources on guidesTrust17 of 971 in 2
Show when guides were updatedTrust21 of 973 in 5
Show 15 more fixes
Worth 1 point each9,161 places up each
Answer the first question right under itUnderstand17 of 971 in 121
Match structured data to the pageUnderstand22 of 973 in 7
Name the publisherTrust21 of 973 in 4
Put figures in tablesUnderstand20 of 971 in 28
Phrase headings as questionsUnderstand10 of 971 in 10
Add breadcrumb dataUnderstand21 of 971 in 2
Set a share imageUnderstand65 of 972 in 7
Fix title lengthsUnderstand24 of 971 in 6
Use one main headingUnderstand13 of 971 in 4
Fix description lengthsUnderstand17 of 971 in 11
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Add lists or tablesUnderstand7 of 971 in 2
Add depth to thin pagesUnderstand3 of 973 in 7
Add real images to contentUnderstand1 of 972 in 3
Replace unsupported sales claimsTrust1 of 972 in 3
How AI reads this site
It reads clearly as auto repair and dealers, the way an assistant matches a site to a question. 1 change would make it plainer.
It reads as
Auto repair and dealers
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Auto repair and dealers
- Law firms
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleTrusted Tire Shop Near Me - The Tire Choice Service for Tires
DescriptionFind quality tires and auto services at The Tire Choice. Shop tires, book appointments, and save with our deals. Your local tire store.
First headingSpecial Auto Service & Tire Offers
Opening*By submitting your phone number, you consent to be contacted at such number by The Tire Choice [or one of our affiliates or partners] for purposes of sending you the link. The number will not be used for any other purpose. Carrier charges may apply for receiving text messages.…
1 change so it reads plainly as what it is
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On thetirechoice.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Auto repair and dealers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.