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thinkaor.com, read 1 day ago. Back to the report

88 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow911top 10%93295396497599699799899910010full marks

Now #42,791 of 263,586Step 1 top 10%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +3 points, to 91, and #20,097, 22,694 places up, and into the top 10%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    93 pages under /insights/

    See the pages
    • /insights/10-email-best-practices-from-our-experts
    • /insights/3-keys-to-placemaking
    • /insights/a-shared-vision-the-first-key-to-placemaking
    • /insights/anniversary-logos-small-mark-big-moments
    • /insights/aor-achieves-sbe-dbe-and-mwbe-certifications-from-the-city-of-denver
    • /insights/aor-video-capabilities
    • /insights/aors-guide-to-google-business-profile
    • /insights/brand-awareness-how-to-track-it-why-its-important
    • /insights/breaking-down-branding-the-essential-components-of-a-great-brand
    • /insights/chat-gpt-friend-or-foe-to-brand-expression
    • and 83 more in the copied plan
  2. 2

    Show sources on guides

    +2 points, to 93

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    52 pages under /insights/

    See the pages
    • /insights/3-keys-to-placemaking
    • /insights/a-shared-vision-the-first-key-to-placemaking
    • /insights/aor-achieves-sbe-dbe-and-mwbe-certifications-from-the-city-of-denver
    • /insights/breaking-down-branding-the-essential-components-of-a-great-brand
    • /insights/construction-runs-on-relationships-how-can-marketing-support-them
    • /insights/early-alignment-the-second-key-to-placemaking
    • /insights/first-step-brand-identity-second-step-property-logo
    • /insights/five-things-every-brand-should-get-a-handle-on-to-kick-off-2026
    • /insights/fourteen-questions-to-answer-before-starting-a-web-project
    • /insights/from-product-led-to-story-led-growth-in-tech-b2b
    • and 42 more in the copied plan
  3. 3

    Put figures in tables

    +2 points, to 95

    Where the guide compares options or gives figures, put them in a table.

    97 pages under /insights/

    See the pages
    • /insights/10-email-best-practices-from-our-experts
    • /insights/3-keys-to-placemaking
    • /insights/a-shared-vision-the-first-key-to-placemaking
    • /insights/anniversary-logos-small-mark-big-moments
    • /insights/aor-achieves-sbe-dbe-and-mwbe-certifications-from-the-city-of-denver
    • /insights/aor-video-capabilities
    • /insights/aors-guide-to-google-business-profile
    • /insights/b2b-digital-marketing-trends-you-need-to-be-watching
    • /insights/brand-awareness-how-to-track-it-why-its-important
    • /insights/breaking-down-branding-the-essential-components-of-a-great-brand
    • and 87 more in the copied plan
  4. 4

    Phrase headings as questions

    +1 point, to 96

    Phrase at least one heading as the question a person would ask.

    47 pages under /insights/

    See the pages
    • /insights/10-email-best-practices-from-our-experts
    • /insights/aor-achieves-sbe-dbe-and-mwbe-certifications-from-the-city-of-denver
    • /insights/aor-video-capabilities
    • /insights/aors-guide-to-google-business-profile
    • /insights/breaking-down-branding-the-essential-components-of-a-great-brand
    • /insights/chat-gpt-friend-or-foe-to-brand-expression
    • /insights/film-on-the-rocks-branding-through-the-years
    • /insights/how-aor-uses-ai-to-enhance-our-work-and-yours
    • /insights/how-brands-take-advantage-of-the-holiday-season-the-importance-of-holiday-marketing
    • /insights/how-marketing-builds-trust-in-affordable-housing
    • and 37 more in the copied plan
  5. 5

    Add breadcrumb data

    +1 point, to 97

    Add BreadcrumbList schema so the page has a place in the site.

    99 pages under /insights/

    See the pages
    • /insights/10-email-best-practices-from-our-experts
    • /insights/3-keys-to-placemaking
    • /insights/a-shared-vision-the-first-key-to-placemaking
    • /insights/anniversary-logos-small-mark-big-moments
    • /insights/aor-achieves-sbe-dbe-and-mwbe-certifications-from-the-city-of-denver
    • /insights/aor-video-capabilities
    • /insights/aors-guide-to-google-business-profile
    • /insights/b2b-digital-marketing-trends-you-need-to-be-watching
    • /insights/brand-awareness-how-to-track-it-why-its-important
    • /insights/breaking-down-branding-the-essential-components-of-a-great-brand
    • and 89 more in the copied plan
  6. 6

    Link straight to the final address

    +2 points, to 99

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages under /insights/

    See the pages
    • /insights/10-email-best-practices-from-our-experts
    • /insights/3-keys-to-placemaking
    • /insights/a-shared-vision-the-first-key-to-placemaking
    • /insights/anniversary-logos-small-mark-big-moments
    • /insights/aor-achieves-sbe-dbe-and-mwbe-certifications-from-the-city-of-denver
    • /insights/aor-video-capabilities
    • /insights/aors-guide-to-google-business-profile
    • /insights/b2b-digital-marketing-trends-you-need-to-be-watching
    • /insights/brand-awareness-how-to-track-it-why-its-important
    • /insights/breaking-down-branding-the-essential-components-of-a-great-brand
    • and 89 more in the copied plan
  7. 7

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    46 pages under /insights/

    See the pages
    • /insights/10-email-best-practices-from-our-experts
    • /insights/3-keys-to-placemaking
    • /insights/a-shared-vision-the-first-key-to-placemaking
    • /insights/aor-achieves-sbe-dbe-and-mwbe-certifications-from-the-city-of-denver
    • /insights/aor-video-capabilities
    • /insights/breaking-down-branding-the-essential-components-of-a-great-brand
    • /insights/chat-gpt-friend-or-foe-to-brand-expression
    • /insights/construction-runs-on-relationships-how-can-marketing-support-them
    • /insights/cultivating-deep-work-in-a-distracted-world
    • /insights/early-alignment-the-second-key-to-placemaking
    • and 36 more in the copied plan
  8. 8

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  9. 9

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    18 pages under /insights/

    See the pages
    • /insights/a-shared-vision-the-first-key-to-placemaking
    • /insights/anniversary-logos-small-mark-big-moments
    • /insights/aor-achieves-sbe-dbe-and-mwbe-certifications-from-the-city-of-denver
    • /insights/early-alignment-the-second-key-to-placemaking
    • /insights/how-to-brand-green-developments-for-maximum-impact
    • /insights/in-architecture-reputation-is-built-long-before-the-rfp
    • /insights/knowing-your-audience-the-third-key-to-placemaking
    • /insights/local-seo-drives-foot-traffic
    • /insights/positioning-branding-marketing-for-aec-firms
    • /insights/so-you-need-a-new-website
    • and 8 more in the copied plan
  10. 10

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    12 pages under /insights/

    See the pages
    • /insights/how-architecture-and-design-choices-bring-your-brand-to-life
    • /insights/how-municipalities-can-reach-and-engage-millennials-and-gen-z
    • /insights/ranking-for-affordable-housing-terms-without-sounding-outdated-or-off-brand
    • /insights/the-biggest-mistake-financial-institutions-make-in-their-marketing
    • /insights/the-difference-between-being-informative-and-being-helpful-in-financial-services
    • /insights/the-expectation-gap-why-your-website-isnt-converting-and-what-to-do-about-it
    • /insights/the-importance-of-using-an-agency-to-master-videos-in-your-marketing
    • /insights/the-portfolio-problem-why-great-architecture-websites-struggle
    • /insights/what-new-pricing-transparency-laws-mean-for-real-estate-and-property-management-marketing-teams-and-websites
    • /insights/why-so-many-aec-firms-sound-the-same-and-why-thats-actually-good-news-for-you
    • and 2 more in the copied plan
3 more, to tidy up after 100
  1. 11

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    8 pages under /insights/

    See the pages
    • /insights/3-keys-to-placemaking
    • /insights/aor-achieves-sbe-dbe-and-mwbe-certifications-from-the-city-of-denver
    • /insights/aor-video-capabilities
    • /insights/film-on-the-rocks-branding-through-the-years
    • /insights/introducing-good-wurk
    • /insights/looking-to-the-future-of-media-marketing-at-adobe-video-world-conference
    • /insights/video-can-boost-brand-engagement
    • /insights/why-you-should-include-gifs-in-your-emails
  2. 12

    Describe images

    Under a point

    Describe every content image in its alt text.

    9 pages under /insights/

    See the pages
    • /insights/anniversary-logos-small-mark-big-moments
    • /insights/aor-achieves-sbe-dbe-and-mwbe-certifications-from-the-city-of-denver
    • /insights/digital-accessibility-101-a-guide
    • /insights/marketing-municipalities-types-of-campaigns-for-state-local-agencies
    • /insights/municipal-websites-building-for-people-not-just-policy
    • /insights/positioning-branding-marketing-for-aec-firms
    • /insights/using-psychology-to-market-real-estate
    • /insights/what-makes-the-right-name
    • /insights/why-your-website-shouldnt-look-like-your-competitors
  3. 13

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /insights/the-current-state-of-digital-accessibility-in-the-us

What else the read found

Half its pages take over 1,086 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /insights/promoting-your-new-website1.9 s
  • /insights/how-an-agency-can-help-with-native-advertising1.7 s
  • /insights/understanding-buyer-behavior-in-real-estate-insights-on-2025-search-marketing-trends1.7 s
  • /insights/whats-next-for-b2b-tech-emerging-trends-tech-that-matter-in-2025-beyond1.7 s
  • /insights/your-website-needs-to-be-ready-for-ai-search-heres-what-that-actually-means1.6 s

Fastest: /insights/marketing-municipalities-types-of-campaigns-for-state-local-agencies, 23 ms. Heaviest: the home page, 87 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • Microsoft ClarityAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary

From the structured data on its home page, as the site says it: an Organization named AOR. mttr does not check the profiles it names.

  • FacebookAOR.Inc
  • Instagramaor_inc
  • YouTube@ThinkAOR
  • LinkedInaor-inc-
pages with strong signs
4
hidden characters
3
chat, markdown or placeholders left in
2
dashes per 1,000 words
3.7
  • /insights/how-aor-uses-ai-to-enhance-our-work-and-yours hidden characters a reader cannot see
  • /insights/chat-gpt-friend-or-foe-to-brand-expression words a chat assistant writes
  • /insights/ranking-for-affordable-housing-terms-without-sounding-outdated-or-off-brand placeholders never filled in
  • /insights/why-engineering-expertise-is-so-hard-to-communicate hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /insights/ 99 fail a rule. Worst: /insights/aor-achieves-sbe-dbe-and-mwbe-certifications-from-the-city-of-denver, 10 rules99 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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