- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
thorn.org
Top 50%of the 263,582 sites mttr has read, at #110,757
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
80 now87 with itTop 25% from 85
#110,757to#46,68664,071 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 80 for its last 2 reads. 5 points take it into the top quarter.
Beside it on the board
- #110,7551stpeninsulaoutdoors.com80
- #110,756kcconcretecompany.com80
- #110,757thorn.org80
- #110,758rackleyroofing.com80
- #110,759thestonetileemporium.com80
8,411 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#110,757
- 87Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 3
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page25132× typical
Words a page9063942.3× typical
Rules failing somewhere1414About typical
Half its pages answer in285 ms210 ms36% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points64,071 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 3 points31,295 places up
Answer the first question right under itUnderstand97 of 1001 in 121
Worth 2 points each22,523 places up each
Phrase headings as questionsUnderstand86 of 1001 in 10
Put figures in tablesUnderstand98 of 1001 in 28
Describe imagesUnderstand99 of 1002 in 7
Fix description lengthsUnderstand98 of 1001 in 11
Link straight to the final addressAccess99 of 1001 in 2
Show 7 more fixes
Worth 1 point each13,459 places up each
Add lists or tablesUnderstand70 of 1001 in 2
Fix title lengthsUnderstand27 of 1001 in 6
Add depth to thin pagesUnderstand10 of 1003 in 7
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Replace unsupported sales claimsTrust2 of 1002 in 3
Bring deep pages closer to homeAccess1 of 1006 in 7
How AI reads this site
It reads closest to nonprofits and charities, but only loosely. 2 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is an organization.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleDefend Children from Sexual Abuse | Thorn
DescriptionWe builds tools to defend children from grooming, sextortion and more. We're on a mission to eliminate child sexual abuse materials (CSAM) from the internet.
First headingWill you help protect childhood joy?
OpeningYou have the power to protect children from sexual abuse.
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On thorn.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Defend Children from Sexual Abuse | Thorn” and “Will you help protect childhood joy?”.
Agent instructions
On thorn.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.