- Middle site
- 91
- Behind by
- 11
Worth the mostSet each page's canonical address+6
tillsonburg.ca
Top 50%of the 31 sites in Cities and public services, at #10
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
81 now87 with itTop 25% from 85
#97,286to#46,66550,621 places up99 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Up 166,304 places since Oct 14, from #263,590. 4 points take it into the top quarter.
Beside it on the board
- #97,284opensignal.com81
- #97,285appen.com81
- #97,286tillsonburg.ca81
- #97,287ejewishphilanthropy.com81
- #97,288matiasventura.com81
8,653 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#97,286
- 87Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access and Trust.
- Middle site
- 59
- Ahead by
- 2
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 2
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page116139× typical
Words a page30139424% below typical
Rules failing somewhere22148 more than typical
Half its pages answer in65 ms210 ms69% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
22 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each50,621 places up each
Add structured dataUnderstand99 of 1001 in 3
Set each page's canonical addressAccess99 of 1002 in 5
Worth 1 point each9,085 places up each
Fix description lengthsUnderstand47 of 1001 in 11
Fix title lengthsUnderstand31 of 1001 in 6
Show 18 more fixes
Worth under a point each
Answer the first question right under itUnderstand3 of 1001 in 121
Show sources on guidesTrust3 of 1001 in 2
Match structured data to the pageUnderstand4 of 1003 in 7
Phrase headings as questionsUnderstand3 of 1001 in 10
Show when guides were updatedTrust3 of 1003 in 5
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Add real images to contentUnderstand3 of 1002 in 3
Name the publisherTrust3 of 1003 in 4
Add depth to thin pagesUnderstand2 of 1003 in 7
Put figures in tablesUnderstand2 of 1001 in 28
Add breadcrumb dataUnderstand3 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand27 of 1002 in 7
Use one main headingUnderstand7 of 1001 in 4
Link straight to the final addressAccess14 of 1001 in 2
Fix pages that fail to loadAccess1 of 1003 in 4
How AI reads this site
It reads mostly as cities and public services, and a little like trades and home services. 4 changes would make it plainer.
It reads as
Cities and public services
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Cities and public services
- Trades and home services
- Law firms
What an assistant reads first
Home pageWhat it says
TitleTillsonburg (Home) - Town of Tillsonburg
DescriptionNone in the HTML
First headingTillsonburg (Home)
OpeningFor any questions or assistance, please contact the Voter Help Line: 519-688-3009 ext. 4790.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Cities and public services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On tillsonburg.ca, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Cities and public services. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On tillsonburg.ca, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On tillsonburg.ca, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Cities and public services), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Trades and home services as well as Cities and public services. Mixed on one page, neither reads plainly.
Agent instructions
On tillsonburg.ca, find where the site mixes Cities and public services with Trades and home services, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.