75 to 100 in 12 steps

1. 1

   Add a way to get in touch

   +8 points, to 83, and #79,429, 66,906 places up, and into the top 50%

   Give the page a form or a clear link to request a quote or get in touch.

   94 pages, 58 of them under /article/2026/10/

   See the pages

   • /article/2026/10/18/exclusive-israel-qatar-payments-to-gaza
   • /article/2026/10/18/what-to-know-about-the-deadly-fire-at-a-canadian-military-base
   • /article/2026/10/18/why-aren-t-we-teaching-every-student-cpr
   • /article/2026/10/19/ICE-immiration-raid-Wilder-Idaho-warrant-FBI-ACLU
   • /article/2026/10/19/hepatitis-b-vaccine-recommendations-study
   • /article/2026/10/19/how-protests-in-france-europe-spiraled-out-of-control
   • /article/2026/10/19/jalen-hurts-dvt-blood-clots-lungs
   • /article/2026/10/19/midterm-ad-spending-has-surpassed-10b-where-is-the-money-coming-from-
   • /article/2026/10/19/ramaswamy-struggles-in-ohio-race-once-seen-as-a-sure-thing
   • /article/2026/10/19/trump-netanyahu-israel-election-endorsement
   • and 84 more in the copied plan
2. 2

   Add a tap-to-call link

   +6 points, to 89

   Add a tap-to-call phone link.

   100 pages, 63 of them under /article/2026/10/

   See the pages

   • /
   • /article/2026/10/18/exclusive-israel-qatar-payments-to-gaza
   • /article/2026/10/18/what-to-know-about-the-deadly-fire-at-a-canadian-military-base
   • /article/2026/10/18/why-aren-t-we-teaching-every-student-cpr
   • /article/2026/10/19/ICE-immiration-raid-Wilder-Idaho-warrant-FBI-ACLU
   • /article/2026/10/19/hepatitis-b-vaccine-recommendations-study
   • /article/2026/10/19/how-protests-in-france-europe-spiraled-out-of-control
   • /article/2026/10/19/jalen-hurts-dvt-blood-clots-lungs
   • /article/2026/10/19/midterm-ad-spending-has-surpassed-10b-where-is-the-money-coming-from-
   • /article/2026/10/19/ramaswamy-struggles-in-ohio-race-once-seen-as-a-sure-thing
   • and 90 more in the copied plan
3. 3

   Answer the first question right under it

   +3 points, to 92

   Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

   96 pages, 63 of them under /article/2026/10/

   See the pages

   • /article/2026/10/18/exclusive-israel-qatar-payments-to-gaza
   • /article/2026/10/18/what-to-know-about-the-deadly-fire-at-a-canadian-military-base
   • /article/2026/10/18/why-aren-t-we-teaching-every-student-cpr
   • /article/2026/10/19/ICE-immiration-raid-Wilder-Idaho-warrant-FBI-ACLU
   • /article/2026/10/19/hepatitis-b-vaccine-recommendations-study
   • /article/2026/10/19/how-protests-in-france-europe-spiraled-out-of-control
   • /article/2026/10/19/jalen-hurts-dvt-blood-clots-lungs
   • /article/2026/10/19/midterm-ad-spending-has-surpassed-10b-where-is-the-money-coming-from-
   • /article/2026/10/19/ramaswamy-struggles-in-ohio-race-once-seen-as-a-sure-thing
   • /article/2026/10/19/trump-netanyahu-israel-election-endorsement
   • and 86 more in the copied plan
4. 4

   Phrase headings as questions

   +2 points, to 94

   Phrase at least one heading as the question a person would ask.

   84 pages, 51 of them under /article/2026/10/

   See the pages

   • /article/2026/10/18/exclusive-israel-qatar-payments-to-gaza
   • /article/2026/10/18/why-aren-t-we-teaching-every-student-cpr
   • /article/2026/10/19/ICE-immiration-raid-Wilder-Idaho-warrant-FBI-ACLU
   • /article/2026/10/19/how-protests-in-france-europe-spiraled-out-of-control
   • /article/2026/10/19/jalen-hurts-dvt-blood-clots-lungs
   • /article/2026/10/19/ramaswamy-struggles-in-ohio-race-once-seen-as-a-sure-thing
   • /article/2026/10/19/trump-netanyahu-israel-election-endorsement
   • /article/2026/10/19/who-will-benefit-from-the-ai-revolution-
   • /article/2026/10/20/ai-safety-cybersecurity
   • /article/2026/10/20/bangladesh-s-vital-garment-industry-struggles-amid-global-energy-crunch
   • and 74 more in the copied plan
5. 5

   Put figures in tables

   +2 points, to 96

   Where the guide compares options or gives figures, put them in a table.

   96 pages, 63 of them under /article/2026/10/

   See the pages

   • /article/2026/10/18/exclusive-israel-qatar-payments-to-gaza
   • /article/2026/10/18/what-to-know-about-the-deadly-fire-at-a-canadian-military-base
   • /article/2026/10/18/why-aren-t-we-teaching-every-student-cpr
   • /article/2026/10/19/ICE-immiration-raid-Wilder-Idaho-warrant-FBI-ACLU
   • /article/2026/10/19/hepatitis-b-vaccine-recommendations-study
   • /article/2026/10/19/how-protests-in-france-europe-spiraled-out-of-control
   • /article/2026/10/19/jalen-hurts-dvt-blood-clots-lungs
   • /article/2026/10/19/midterm-ad-spending-has-surpassed-10b-where-is-the-money-coming-from-
   • /article/2026/10/19/ramaswamy-struggles-in-ohio-race-once-seen-as-a-sure-thing
   • /article/2026/10/19/trump-netanyahu-israel-election-endorsement
   • and 86 more in the copied plan
6. 6

   Describe images

   +1 point, to 97

   Describe every content image in its alt text.

   98 pages, 61 of them under /article/2026/10/

   See the pages

   • /
   • /article/2026/10/18/exclusive-israel-qatar-payments-to-gaza
   • /article/2026/10/18/what-to-know-about-the-deadly-fire-at-a-canadian-military-base
   • /article/2026/10/18/why-aren-t-we-teaching-every-student-cpr
   • /article/2026/10/19/ICE-immiration-raid-Wilder-Idaho-warrant-FBI-ACLU
   • /article/2026/10/19/hepatitis-b-vaccine-recommendations-study
   • /article/2026/10/19/how-protests-in-france-europe-spiraled-out-of-control
   • /article/2026/10/19/jalen-hurts-dvt-blood-clots-lungs
   • /article/2026/10/19/ramaswamy-struggles-in-ohio-race-once-seen-as-a-sure-thing
   • /article/2026/10/19/trump-netanyahu-israel-election-endorsement
   • and 88 more in the copied plan
7. 7

   Fix title lengths

   +1 point, to 98

   Write a title of 15 to 65 characters that leads with what the page covers.

   35 pages, 19 of them under /article/2026/10/

   See the pages

   • /article/2026/10/18/exclusive-israel-qatar-payments-to-gaza
   • /article/2026/10/19/hepatitis-b-vaccine-recommendations-study
   • /article/2026/10/19/jalen-hurts-dvt-blood-clots-lungs
   • /article/2026/10/19/midterm-ad-spending-has-surpassed-10b-where-is-the-money-coming-from-
   • /article/2026/10/19/trump-says-dc-golf-course-renovation-will-move-forward-despite-judge-s-order
   • /article/2026/10/20/ai-safety-cybersecurity
   • /article/2026/10/20/alberta-voted-to-stay-in-canada-that-doesn-t-quite-settle-the-separatist-debate
   • /article/2026/10/20/bangladesh-s-vital-garment-industry-struggles-amid-global-energy-crunch
   • /article/2026/10/21/ahead-of-the-midterms-elena-kagan-says-the-supreme-court-is-undermining-voting-rights
   • /article/2026/10/21/fda-approved-immunotherapy-rectal-cancer-patients-avoid-surgery-chemotherapy-radiation
   • and 25 more in the copied plan
8. 8

   Add lists or tables

   Under a point

   Add a table, a list, or a definition list. Assistants quote these more readily than prose.

   33 pages under /branded-content/

   See the pages

   • /branded-content/-Novartis-/breaking-barriers-to-health-beginning-with-the-community
   • /branded-content/-apg-/magfast-customer-reviews-a-charging-company-seeking-to-differentiate-itself
   • /branded-content/-partner-name-/Seva-Foundation-Research-Shows-Eye-Care-Delivers-Immediate-Economic-Impact
   • /branded-content/-partner-name-/building-the-right-team-to-build-something-that-lasts-how-trevor-and-kristen-franco-are-growing-vessel-home-services
   • /branded-content/-partner-name-/could-increasing-immune-iq-help-reduce-the-risk-of-chronic-disease-and-support-healthy-aging-
   • /branded-content/-partner-name-/cristina-busu-on-autism-communication-and-why-some-children-are-still-being-overlooked
   • /branded-content/-partner-name-/edena-capital-partners-and-the-master-rail-thesis-for-sovereign-grade-finance
   • /branded-content/-partner-name-/janice-dickinson-s-recent-cosmetic-procedure-and-the-surgeon-behind-it-dr-harrison-lee
   • /branded-content/-partner-name-/microplastics-keep-turning-up-in-sea-salt-oryx-desert-salt-is-making-the-case-for-desert-salt-
   • /branded-content/-partner-name-/skylar-wants-to-be-your-ai-boss-not-just-your-ai-tool
   • and 23 more in the copied plan
9. 9

   Fix description lengths

   +1 point, to 99

   Write a meta description of 70 to 165 characters that summarizes the page.

   23 pages, 12 of them under /article/2026/10/

   See the pages

   • /article/2026/10/18/what-to-know-about-the-deadly-fire-at-a-canadian-military-base
   • /article/2026/10/20/sacha-baron-cohen-on-satire
   • /article/2026/10/20/vance-netanyahu-endorsement-trump-israeli-elections
   • /article/2026/10/21/ahead-of-the-midterms-elena-kagan-says-the-supreme-court-is-undermining-voting-rights
   • /article/2026/10/21/trump-cash-campaign-promises-history-midterm-elections-republicans
   • /article/2026/10/21/trump-iran-war-midterm-elections-deadlock
   • /article/2026/10/21/un-emissions-gap-report-what-to-know
   • /article/2026/10/22/americas-growth-leaders-2027
   • /article/2026/10/22/americas-growth-leaders-2027-methodology
   • /article/2026/10/22/australia-class-action-meta-social-media-harm-children
   • and 13 more in the copied plan
10. 10

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    14 pages under /article/2026/10/

    See the pages

    • /article/2026/10/18/why-aren-t-we-teaching-every-student-cpr
    • /article/2026/10/19/who-will-benefit-from-the-ai-revolution-
    • /article/2026/10/20/sacha-baron-cohen-on-satire
    • /article/2026/10/20/ukraine-putin-europe-winter-war
    • /article/2026/10/21/how-america-s-ai-trust-issues-could-impact-the-midterms
    • /article/2026/10/21/trump-iran-war-midterm-elections-deadlock
    • /article/2026/10/22/the-cornell-7-and-the-problem-with-writing-as-punishment
    • /article/2026/10/22/trump-elon-musk-ukraine-oligarchs-starlink
    • /article/2026/10/23/china-manufacturing-technology-export-economic-strategy
    • /article/2026/10/23/governors-have-an-opportunity-to-give-civics-education-a-badly-needed-boost
    • and 4 more in the copied plan
11. 11

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    10 pages, 8 of them under /branded-content/

    See the pages

    • /article/2026/10/22/americas-growth-leaders-2027
    • /article/2026/10/22/americas-growth-leaders-2027-methodology
    • /branded-content/ally-financial/at-the-top-of-their-games
    • /branded-content/amazon/ai-and-sustainability-amazons-vision-for-a-better-future
    • /branded-content/amazon/building-a-more-sustainable-future-how-amazon-is-scaling-climate-innovation
    • /branded-content/amazon/leading-the-charge-kara-hursts-sustainable-vision-for-amazon
    • /branded-content/american-family-insurance/dreams-reimagine-whats-possible-meet-donnel-baird-dreamer-of-the-year
    • /branded-content/american-family-insurance/mlks-march-on-washington-and-the-fierce-urgency-of-now
    • /branded-content/american-family-insurance/on-december-11-2024-join-us-in-celebrating-this-years-dreamer-of-the-year
    • /branded-content/american-family-insurance/on-december-6-2023-join-us-in-celebrating-this-years-dreamer-of-the-year
12. 12

    Name the publisher

    +1 point, to 100, and full marks

    Name the author or publisher in the Article schema.

    14 pages under /article/2026/10/

    See the pages

    • /article/2026/10/18/why-aren-t-we-teaching-every-student-cpr
    • /article/2026/10/19/who-will-benefit-from-the-ai-revolution-
    • /article/2026/10/20/sacha-baron-cohen-on-satire
    • /article/2026/10/20/ukraine-putin-europe-winter-war
    • /article/2026/10/21/how-america-s-ai-trust-issues-could-impact-the-midterms
    • /article/2026/10/21/trump-iran-war-midterm-elections-deadlock
    • /article/2026/10/22/the-cornell-7-and-the-problem-with-writing-as-punishment
    • /article/2026/10/22/trump-elon-musk-ukraine-oligarchs-starlink
    • /article/2026/10/23/china-manufacturing-technology-export-economic-strategy
    • /article/2026/10/23/governors-have-an-opportunity-to-give-civics-education-a-badly-needed-boost
    • and 4 more in the copied plan

Done since the first read

1. Set each page's canonical address

   Done, seen on the read of October 17. It failed on 7 pages before.

2. Link straight to the final address

   Done, seen on the read of October 17. It failed on 227 pages before.

3. Add real images to content

   Done, seen on the read of October 17. It failed on 4 pages before.

4. Fix pages that fail to load

   Done, seen on the read of October 17. It failed on 7 pages before.

5. Make near-copy pages distinct

   Done, seen on the read of October 17. It failed on 1 page before.

6. Set a share image

   Done, seen on the read of October 17. It failed on 6 pages before.