- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+3
timeout.com
Top 50%of the 263,590 sites mttr has read, at #88,979
It scores 82.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
82 now89 with itTop 25% from 85
#88,979to#32,22456,755 places up95 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Down 9,556 places since Oct 16, from #79,423. 3 points take it into the top quarter.
Beside it on the board
- #88,977orgjunkie.com82
- #88,978proteckwildlifesolutions.com82
- #88,979timeout.com82
- #88,980karabuknethaber.com82
- #88,981miami-locksmith.com82
9,056 sites score 82. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 82Now#88,979
- 89Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 15
Worth the mostAnswer the first question right under it+2
- Middle site
- 98
- Behind by
- 3
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page87136.7× typical
Words a page1,4993943.8× typical
Rules failing somewhere22148 more than typical
Half its pages answer in177 ms210 ms16% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
22 fixes. The first 17 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points56,755 places up
Add a tap-to-call linkAct95 of 1001 in 3
Worth 3 points26,595 places up
Link straight to the final addressAccess98 of 1001 in 2
Worth 2 points each18,160 places up each
Answer the first question right under itUnderstand24 of 1001 in 121
Describe imagesUnderstand45 of 1002 in 7
Worth 1 point each9,556 places up each
Phrase headings as questionsUnderstand23 of 1001 in 10
Put figures in tablesUnderstand24 of 1001 in 28
Add depth to thin pagesUnderstand11 of 1003 in 7
Add breadcrumb dataUnderstand25 of 1001 in 2
Use one main headingUnderstand18 of 1001 in 4
Fix title lengthsUnderstand26 of 1001 in 6
Fix description lengthsUnderstand26 of 1001 in 11
Set a share imageUnderstand42 of 1002 in 7
Replace unsupported sales claimsTrust17 of 1002 in 3
Show sources on guidesTrust1 of 1001 in 2
Bring deep pages closer to homeAccess6 of 1006 in 7
Add structured dataUnderstand3 of 1001 in 3
Add a way to get in touchAct1 of 1001 in 2
Show 5 more fixes
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Match structured data to the pageUnderstand1 of 1003 in 7
Add real images to contentUnderstand1 of 1002 in 3
Set each page's canonical addressAccess2 of 1002 in 5
Fix pages that fail to loadAccess1 of 1003 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleTime Out | Best Things To Do and Events In Cities Worldwide
DescriptionYour ultimate guide to the best art and entertainment, food and drink, attractions, hotels and things to do in the world’s greatest cities.
First headingDiscover the world’s coolest cities
OpeningThe best of Time Out, straight to your inbox
2 changes so it reads plainly as what it is
- Name New York in the first words
The site is in New York, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On timeout.com, name New York in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On timeout.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.