- Middle site
- 91
- Behind by
- 18
Worth the mostPut the text in the HTML+3
tirerack.com
51 of 100ahead of 2% of the sites mttr has read
It comes closest to the middle site on Trust, at 93 against 98. 4 fixes, 23 points, take it to 74.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 96,125 places up
- 51Now#249,204
- 59Add a way to get in touch#219,557
- 65Add a tap-to-call link#199,660
- 70Add structured data#176,737
- 74Use one main heading#153,079
The top half of every site starts at 77.
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Where it ranks
Down 8,625 places since Oct 16, from #247,978. 26 points take it into the top half.
Beside it on the board
- #256,601guernsey-butter.com51
- #256,602brunowcontracting.com51
- #256,603tirerack.com51
- #256,604vasspanos.com51
- #256,605qoutdoors.com51
9,035 sites score 51. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 37
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 5
Worth the mostLink to your profiles+1
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read14443 fewer than typical
Words a page3639491% below typical
Rules failing somewhere1514About typical
Half its pages answer in577 ms210 ms175% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 12 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points37,046 places up
Add a way to get in touchAct1 of 11 in 2
Worth 6 points30,972 places up
Add a tap-to-call linkAct1 of 11 in 3
Worth 5 points27,429 places up
Add structured dataUnderstand1 of 11 in 3
Worth 4 points each24,591 places up each
Use one main headingUnderstand1 of 11 in 4
Match structured data to the pageUnderstand1 of 13 in 7
Add depth to thin pagesUnderstand1 of 13 in 7
Worth 3 points21,270 places up
Put the text in the HTMLAccess1 of 12 in 3
Worth 2 points each19,256 places up each
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Set each page's canonical addressAccess1 of 12 in 5
Fix title lengthsUnderstand1 of 11 in 6
Fix description lengthsUnderstand1 of 11 in 11
Show 3 more fixes
Worth 1 point each8,625 places up each
Link to your profilesTrustAbout the whole site4 in 7
Set a share imageUnderstand1 of 12 in 7
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads closest to auto repair and dealers, but only loosely. 4 changes would make it plainer.
It reads as
Auto repair and dealers
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Auto repair and dealers
- Law firms
- Manufacturers and suppliers
What an assistant reads first
Home pageWhat it says
TitleTire Rack
DescriptionNone in the HTML
First headingNone in the HTML
OpeningWe're sorry. This page is currently unavailable.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Auto repair and dealers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On tirerack.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Auto repair and dealers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On tirerack.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Auto repair and dealers.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On tirerack.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On tirerack.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Auto repair and dealers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.