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togwoteelodge.com, read 13 hours ago. Back to the report

68 to 100 in 18 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6868 nownow761#138,607822top 50%8839349559869879889899810981198129813981499159916991710018full marks

Now #187,266 of 263,590Step 1 #138,607Step 2 top 50%Step 18 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +8 points, to 76, and #138,607, 48,659 places up

    Give the page a form or a clear link to request a quote or get in touch.

    65 pages

    See the pages
    • /about-us
    • /accessibility
    • /blog
    • /blog/things-to-do-snowmobiling-togwotee-pass
    • /careers
    • /contact-us
    • /dining
    • /dining/grizzly-grill
    • /dining/red-fox-saloon
    • /offers/aaa-members-discount
    • and 55 more in the copied plan
  2. 2

    Add structured data

    +6 points, to 82, and into the top 50%

    Add valid JSON-LD that says what the page is.

    70 pages

    See the pages
    • /
    • /about-us
    • /accessibility
    • /blog
    • /blog/things-to-do-snowmobiling-togwotee-pass
    • /careers
    • /contact-us
    • /dining
    • /dining/grizzly-grill
    • /dining/red-fox-saloon
    • and 60 more in the copied plan
  3. 3

    Add a tap-to-call link

    +6 points, to 88

    Add a tap-to-call phone link.

    64 pages

    See the pages
    • /
    • /about-us
    • /accessibility
    • /blog
    • /blog/things-to-do-snowmobiling-togwotee-pass
    • /careers
    • /dining
    • /dining/grizzly-grill
    • /dining/red-fox-saloon
    • /offers/aaa-members-discount
    • and 54 more in the copied plan
  4. 4

    Use one main heading

    +5 points, to 93

    Give the page exactly one h1 that says what it is about.

    61 pages

    See the pages
    • /
    • /about-us
    • /accessibility
    • /blog
    • /careers
    • /contact-us
    • /dining
    • /dining/grizzly-grill
    • /dining/red-fox-saloon
    • /places/dubois-wy
    • and 51 more in the copied plan
  5. 5

    Describe images

    +2 points, to 95

    Describe every content image in its alt text.

    57 pages

    See the pages
    • /
    • /about-us
    • /accessibility
    • /blog
    • /blog/things-to-do-snowmobiling-togwotee-pass
    • /careers
    • /contact-us
    • /dining
    • /dining/grizzly-grill
    • /dining/red-fox-saloon
    • and 47 more in the copied plan
  6. 6

    Link straight to the final address

    +3 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    69 pages

    See the pages
    • /about-us
    • /accessibility
    • /blog
    • /blog/things-to-do-snowmobiling-togwotee-pass
    • /careers
    • /contact-us
    • /dining
    • /dining/grizzly-grill
    • /dining/red-fox-saloon
    • /offers/aaa-members-discount
    • and 59 more in the copied plan
  7. 7

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    1 page

    See the pages
    • /blog/things-to-do-snowmobiling-togwotee-pass
  8. 8

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    1 page

    See the pages
    • /blog/things-to-do-snowmobiling-togwotee-pass
  9. 9

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    2 pages

    See the pages
    • /
    • /blog/things-to-do-snowmobiling-togwotee-pass
  10. 10

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  11. 11

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    1 page

    See the pages
    • /blog/things-to-do-snowmobiling-togwotee-pass
  12. 12

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    1 page

    See the pages
    • /blog/things-to-do-snowmobiling-togwotee-pass
  13. 13

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    1 page

    See the pages
    • /blog/things-to-do-snowmobiling-togwotee-pass
  14. 14

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    1 page

    See the pages
    • /blog/things-to-do-snowmobiling-togwotee-pass
  15. 15

    Add an llms.txt

    +1 point, to 99

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  16. 16

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  17. 17

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    1 page

    See the pages
    • /blog/things-to-do-snowmobiling-togwotee-pass
  18. 18

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    13 pages

    See the pages
    • /blog/things-to-do-snowmobiling-togwotee-pass
    • /contact-us
    • /dining
    • /dining/red-fox-saloon
    • /places/dubois-wy
    • /places/jackson-wy
    • /places/togwotee-pass
    • /plan/environmental-sustainability/leave-no-trace
    • /plan/getting-here
    • /plan/history
    • and 3 more in the copied plan
3 more, to tidy up after 100
  1. 19

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    9 pages, 6 of them under /places/

    See the pages
    • /blog/things-to-do-snowmobiling-togwotee-pass
    • /places/dubois-wy
    • /places/jackson-hole-airport
    • /places/jackson-wy
    • /places/togwotee-mountain-lodge
    • /places/togwotee-pass
    • /places/yellowstone-national-park
    • /plan
    • /privacy-policy
  2. 20

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /specials-packages/stay-more-save-more
  3. 21

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /offers/stay-sled-save-more
    • /plan/travel-tips

What else the read found

Half its pages start answering within 16 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /offers/advance-purchase-rate86 ms
  • /offers/seniors-discount74 ms
  • /72 ms
  • /plan/policies-and-information71 ms
  • /offers/stay-2-nights-and-save-2569 ms

Fastest: /plan/area-maps/togwotee-mountain-lodge-plus-surrounding-areas, 8 ms. Heaviest: /summer-activities/summer-sample-itineraries, 8 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • FastlyHosting
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
3.6

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /privacy-policy fails 8: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /dining fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /plan fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /about-us fails 6: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /accessibility fails 6: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /blog fails 6: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /careers fails 6: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /contact-us fails 6: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /specials-packages fails 6: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /summer-activities fails 6: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /togwotee-mountain-lodge fails 6: Add a way to get in touch, Add structured data and Use one main heading1 page

And 10 more parts of the site.

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