- Middle site
- 91
- Behind by
- 13
Worth the mostSet each page's canonical address+4
tomsnowconstruction.com
56 of 100ahead of 12% of the sites mttr has read
It comes closest to the middle site on Trust, at 97 against 98. 4 fixes, 25 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 132,091 places up
- 56Now#229,614
- 64Add a way to get in touch#203,742
- 70Add structured data#177,122
- 76Add a tap-to-call link#138,916
- 81Use one main heading#97,523
The top half of every site starts at 77. The middle site in Bow, NH scores 84.
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Where it ranks
Held at 56 for its last 2 reads. 21 points take it into the top half.
Beside it on the board
- #230,291heyoperator.neocities.org56
- #230,292pjonori.com56
- #230,293tomsnowconstruction.com56
- #230,294serenitysrest.neocities.org56
- #230,295murumart.neocities.org56
2,839 sites score 56. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Bow, NH
- #1ltkinsulationtechnologies.com96
- #2granitestatesolar.com90
- #3roofdoctorsne.com88
- #6tomsnowconstruction.com56
The middle site in Bow, NH scores 84.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 29
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read54439 fewer than typical
Links a page31375% below typical
Words a page17639455% below typical
Rules failing somewhere1514About typical
Half its pages answer in85 ms210 ms60% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points26,551 places up
Add a way to get in touchAct5 of 51 in 2
Worth 6 points each19,247 places up each
Add structured dataUnderstand5 of 51 in 3
Add a tap-to-call linkAct5 of 51 in 3
Worth 5 points16,203 places up
Use one main headingUnderstand5 of 51 in 4
Worth 4 points13,061 places up
Set each page's canonical addressAccess5 of 52 in 5
Worth 3 points10,308 places up
Describe imagesUnderstand5 of 52 in 7
Worth 2 points6,941 places up
Fix title lengthsUnderstand4 of 51 in 6
Show 8 more fixes
Worth 1 point each4,221 places up each
Put the text in the HTMLAccess1 of 52 in 3
Match structured data to the pageUnderstand1 of 53 in 7
Add depth to thin pagesUnderstand1 of 53 in 7
Set a share imageUnderstand5 of 52 in 7
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
How AI reads this site
It reads mostly as trades and home services. 4 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Bow.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Auto repair and dealers
- Law firms
What an assistant reads first
Home pageWhat it says
TitleNone in the HTML
DescriptionTom Snow & Son Construction LLC provides quality excavation services to residential & commercial customers.
First headingNone in the HTML
OpeningWeb Hosting powered by Network Solutions®
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On tomsnowconstruction.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On tomsnowconstruction.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Name Bow in the first words
The site is in Bow, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On tomsnowconstruction.com, name Bow in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On tomsnowconstruction.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.