- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
tourismni.com
Top 25%of the 263,590 sites mttr has read, at #63,734
It scores 85.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
85 now91 with itTop 10% from 90
#63,734to#20,08343,651 places up93 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 85 for its last 2 reads. 5 points take it into the top 10%.
Beside it on the board
- #63,732tabletalk-foundation.com85
- #63,733ecelectric.com85
- #63,734tourismni.com85
- #63,735electricalsystemsofmaine.com85
- #63,736candlechemistry.com85
8,435 sites score 85. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 85Now#63,734
- 91Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 22
Worth the mostFix description lengths+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 3
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page43133.3× typical
Words a page7033941.8× typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in137 ms210 ms35% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points43,651 places up
Add a tap-to-call linkAct93 of 1001 in 3
Worth 3 points24,643 places up
Fix description lengthsUnderstand81 of 1001 in 11
Worth 2 points each17,069 places up each
Link straight to the final addressAccess99 of 1001 in 2
Set a share imageUnderstand89 of 1002 in 7
Worth 1 point each9,502 places up each
Fix title lengthsUnderstand30 of 1001 in 6
Set each page's canonical addressAccess11 of 1002 in 5
Describe imagesUnderstand10 of 1002 in 7
Replace unsupported sales claimsTrust4 of 1002 in 3
Show 2 more fixes
Worth under a point each
Compress pagesAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleTourism NI Homepage
DescriptionTourism NI is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists, from within Northern Ireland and to visitors from the Republic of Ireland.
First headingMaximise Your Autumn Marketing Opportunities
OpeningExplore resources and opportunities to support your business as part of Tourism NI's Autumn Marketing Campaign. Learn how to leverage campaign activity, engage potential visitors and enhance your own marketing efforts throughout the season.
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Tourism NI Homepage” and “Maximise Your Autumn Marketing Opportunities”.
Agent instructions
On tourismni.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Rewrite the description
Its description is 216 characters and is cut off in results.
Agent instructions
On tourismni.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.