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townofminerva.com, read 18 hours ago. Back to the report

79 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7979 nownow861top 25%92296397499599699799899910010full marks

Now #119,230 of 263,587Step 1 top 25%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 86, and #54,234, 64,996 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    100 pages, 55 of them under /2022/

    See the pages
    • /
    • /2020/04/town-coronavirus-update
    • /2020/05/essex-county-ny-public-health-coronavirus-update
    • /2020/06/meeting-minutes-for-tuesday-december-10-2019
    • /2020/06/meeting-minutes-for-wednesday-december-04-2019%e2%80%a8
    • /2020/06/meeting-minutes-for-wednesday-january-08-2020
    • /2020/06/meeting-minutes-for-wednesday-march-04-2020
    • /2020/08/save-the-date-lwrp-8-28-2020-lwrp
    • /2020/09/notice-meeting-date-change
    • /2020/10/budget-workshops-scheduled
    • and 90 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 92

    Add a tap-to-call phone link.

    100 pages, 55 of them under /2022/

    See the pages
    • /
    • /2020/04/town-coronavirus-update
    • /2020/05/essex-county-ny-public-health-coronavirus-update
    • /2020/06/meeting-minutes-for-tuesday-december-10-2019
    • /2020/06/meeting-minutes-for-wednesday-december-04-2019%e2%80%a8
    • /2020/06/meeting-minutes-for-wednesday-january-08-2020
    • /2020/06/meeting-minutes-for-wednesday-march-04-2020
    • /2020/08/save-the-date-lwrp-8-28-2020-lwrp
    • /2020/09/notice-meeting-date-change
    • /2020/10/budget-workshops-scheduled
    • and 90 more in the copied plan
  3. 3

    Fix description lengths

    +4 points, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    100 pages, 55 of them under /2022/

    See the pages
    • /
    • /2020/04/town-coronavirus-update
    • /2020/05/essex-county-ny-public-health-coronavirus-update
    • /2020/06/meeting-minutes-for-tuesday-december-10-2019
    • /2020/06/meeting-minutes-for-wednesday-december-04-2019%e2%80%a8
    • /2020/06/meeting-minutes-for-wednesday-january-08-2020
    • /2020/06/meeting-minutes-for-wednesday-march-04-2020
    • /2020/08/save-the-date-lwrp-8-28-2020-lwrp
    • /2020/09/notice-meeting-date-change
    • /2020/10/budget-workshops-scheduled
    • and 90 more in the copied plan
  4. 4

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    100 pages, 55 of them under /2022/

    See the pages
    • /
    • /2020/04/town-coronavirus-update
    • /2020/05/essex-county-ny-public-health-coronavirus-update
    • /2020/06/meeting-minutes-for-tuesday-december-10-2019
    • /2020/06/meeting-minutes-for-wednesday-december-04-2019%e2%80%a8
    • /2020/06/meeting-minutes-for-wednesday-january-08-2020
    • /2020/06/meeting-minutes-for-wednesday-march-04-2020
    • /2020/08/save-the-date-lwrp-8-28-2020-lwrp
    • /2020/09/notice-meeting-date-change
    • /2020/10/budget-workshops-scheduled
    • and 90 more in the copied plan
  5. 5

    Describe images

    +2 points, to 99

    Describe every content image in its alt text.

    48 pages

    See the pages
    • /
    • /2020/05/essex-county-ny-public-health-coronavirus-update
    • /2020/08/save-the-date-lwrp-8-28-2020-lwrp
    • /2020/11/community-composting-meeting
    • /2021/08/boil-water-order
    • /2021/10/winter-coats-for-children-women-and-men-at-the-minerva-town-hall
    • /2021/11/2021-christmas-tree-display-at-the-minerva-community-center
    • /2021/11/essex-county-department-of-health-covid-19-vaccination-clinics
    • /2021/11/everyone-yoga-schedule-for-week-of-11-22-21
    • /2021/11/everyone-yoga-schedule-for-week-of-11-29-21
    • and 38 more in the copied plan
  6. 6

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  7. 7

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  8. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  9. 9

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  10. 10

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    24 pages, 17 of them under /2022/

    See the pages
    • /2020/11/save-the-date
    • /2021/03/myc-survey
    • /2021/11/newly-stocked-books-at-the-minerva-community-center-november-2-from-the-clinton-essex-franklin-library-system
    • /2021/11/skate-sharpening-at-the-55th-annual-minerva-christmas-bazaar-december-4-2021-1100am-200pm
    • /2021/11/town-of-minerva-notice-of-vacancy-clerk-to-the-supervisor-full-time-salary-negotiable
    • /2021/12/glenn-and-carol-pearsall-adirondack-foundation-grant-for-the-town-of-minerva
    • /2021/12/transfer-station-will-be-open-on-friday-12-24-and-12-31-from-900am-500pm
    • /2022/01/15th-annual-ice-fishing-derby-at-minerva-lake-saturday-february-5-2022
    • /2022/01/essex-county-ny-department-of-health-new-covid-19-testing-site-in-ticonderoga
    • /2022/02/american-red-cross-blood-drive-friday-march-4-2022-minerva-community-center
    • and 14 more in the copied plan
1 more, to tidy up after 100
  1. 11

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /2020/08/save-the-date-lwrp-8-28-2020-lwrp

What else the read found

Half its pages take over 1,457 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /2022/02/american-red-cross-blood-drive-friday-march-4-2022-minerva-community-center1.6 s
  • /2021/11/newly-stocked-books-at-the-minerva-community-center-november-2-from-the-clinton-essex-franklin-library-system1.6 s
  • /2022/01/essex-county-ny-department-of-health-new-covid-19-testing-site-in-ticonderoga1.5 s
  • /2022/02/southern-adirondack-independent-living-sail-resource1.5 s
  • /2021/11/santa-coming-to-minerva-on-saturday-december-4-from-100-200pm1.5 s

Fastest: /2022/04/partial-boil-water-order-april-26-2022-town-of-minerva, 47 ms. Heaviest: /2020/08/save-the-date-lwrp-8-28-2020-lwrp, 26 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • GoDaddy Website BuilderPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
2
hidden characters
1
chat, markdown or placeholders left in
1
dashes per 1,000 words
12.2
  • / hidden characters a reader cannot see
  • /2020/05/essex-county-ny-public-health-coronavirus-update markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add structured data, Add a tap-to-call link and Match structured data to the page1 page
  • /2022/ 55 fail a rule. Worst: /2022/01/15th-annual-ice-fishing-derby-at-minerva-lake-saturday-february-5-2022, 6 rules55 pages
  • /2021/ 31 fail a rule. Worst: /2021/11/newly-stocked-books-at-the-minerva-community-center-november-2-from-the-clinton-essex-franklin-library-system, 6 rules31 pages
  • /2020/ 13 fail a rule. Worst: /2020/08/save-the-date-lwrp-8-28-2020-lwrp, 6 rules13 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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