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trinityrail.com, read 1 day ago. Back to the report

90 to 100 in 19 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9090 nownow921top 10%94295396496597697798898998109911991299139914991599169917991810019full marks

Now #31,799 of 263,587Step 1 top 10%Step 19 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +2 points, to 92, and #15,090, 16,709 places up, and into the top 10%

    Write a meta description of 70 to 165 characters that summarizes the page.

    54 pages, 39 of them under /railcars/

    See the pages
    • /2021/10/camx-press-releases/2021-camx-award-winners-announced
    • /a-beginners-guide-to-rail-shipping
    • /a-guide-to-the-benefits-of-rail-shipping
    • /chemistry-in-america-industry-innovation-impact/news-trends/press-release/2022/acc-recognizes-chemical-industry-leaders-for-excellence-in-environmental-health-safety-and-security-initiatives
    • /content.asp
    • /cost-comparison-rail-shipping-vs-trucking
    • /defining-rail-shipping-demurrage-and-how-to-dispute-it
    • /parts
    • /privacy-policy
    • /railcars/covered-hoppers/3230-pressure-differential-covered-hopper
    • and 44 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 94

    Point links and the sitemap at the final address, not at one that redirects.

    89 pages, 47 of them under /railcars/

    See the pages
    • /2021/10/camx-press-releases/2021-camx-award-winners-announced
    • /a-beginners-guide-to-rail-shipping
    • /a-guide-to-the-benefits-of-rail-shipping
    • /about
    • /about/careers
    • /chemistry-in-america-industry-innovation-impact/news-trends/press-release/2022/acc-recognizes-chemical-industry-leaders-for-excellence-in-environmental-health-safety-and-security-initiatives
    • /contact
    • /content.asp
    • /cost-comparison-rail-shipping-vs-trucking
    • /defining-rail-shipping-demurrage-and-how-to-dispute-it
    • and 79 more in the copied plan
  3. 3

    Fix title lengths

    +1 point, to 95

    Write a title of 15 to 65 characters that leads with what the page covers.

    29 pages

    See the pages
    • /2021/10/camx-press-releases/2021-camx-award-winners-announced
    • /about
    • /about/careers
    • /chemistry-in-america-industry-innovation-impact/news-trends/press-release/2022/acc-recognizes-chemical-industry-leaders-for-excellence-in-environmental-health-safety-and-security-initiatives
    • /contact
    • /en/news/2023/11/cn-recognizes-68-customers-suppliers-and-supply-chain-partners-u
    • /field-support
    • /leasing
    • /maintenance
    • /maintenance-2
    • and 19 more in the copied plan
  4. 4

    Fix pages that fail to load

    +1 point, to 96

    Fix or remove the link. Every linked page should return 200.

    10 pages

    See the pages
    • /774532758/files/doc_financials/2021/sr/Trinity-2021-CSR-Final.pdf
    • /event-02-22-24
    • /hall-of-fame/hall-of-fame-detail
    • /investor-relations/press-releases/news-details/2021/Trinity-Industries-Inc.-Announces-Third-Quarter-2021-Results/default.aspx
    • /investor-relations/press-releases/news-details/2021/Trinity-Industries-Inc.-Trinity-and-Wafra-Inc.-Wafra-Announce-the-Launch-of-a-Joint-Venture-Partnership-Between-Trinity-and-Certain-Funds-Managed-by-Wafra-Targeting-up-to-1-Billion-in-Leased-Railcar-Investments/default.aspx
    • /investor-relations/press-releases/news-details/2022/Trinity-Industries-Inc.-Announces-First-Quarter-2022-Results/default.aspx
    • /investor-relations/press-releases/news-details/2022/Trinity-Industries-Inc.-Announces-Fourth-Quarter-and-Full-Year-2021-Results/default.aspx
    • /investor-relations/press-releases/news-details/2022/Trinity-Industries-Inc.-Announces-the-Acquisition-of-Quasar-Platform/default.aspx
    • /news-post/all-aboard-trinityrail-one-of-north-americas-largest-fleets-of-railcars-joins-the-cyclyx-consortium
    • /press-releases/environment/2023-sustainability-partners-nr-231115
  5. 5

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  6. 6

    Answer the first question right under it

    +1 point, to 97

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    11 pages, 7 of them under /news/

    See the pages
    • /2021/10/camx-press-releases/2021-camx-award-winners-announced
    • /chemistry-in-america-industry-innovation-impact/news-trends/press-release/2022/acc-recognizes-chemical-industry-leaders-for-excellence-in-environmental-health-safety-and-security-initiatives
    • /magazine/issues/10-north-america-outlook-issue-09-april-22
    • /news/2022-corporate-social-responsibility-report
    • /news/in-the-latest-csr-report-see-how-trinity-industries-is-driving-positive-change
    • /news/introducing-insulated-ecobox
    • /news/introducing-the-202-hitop-autorack
    • /news/introducing-the-5239-covered-hopper
    • /news/review-your-railcar-with-revu360
    • /news/trinityrail-brings-maintenance-expertise-directly-to-shippers-with-mobile-repair-units
    • and 1 more in the copied plan
  7. 7

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    10 pages, 7 of them under /news/

    See the pages
    • /2021/10/camx-press-releases/2021-camx-award-winners-announced
    • /magazine/issues/10-north-america-outlook-issue-09-april-22
    • /news/2022-corporate-social-responsibility-report
    • /news/in-the-latest-csr-report-see-how-trinity-industries-is-driving-positive-change
    • /news/introducing-insulated-ecobox
    • /news/introducing-the-202-hitop-autorack
    • /news/introducing-the-5239-covered-hopper
    • /news/review-your-railcar-with-revu360
    • /news/trinityrail-brings-maintenance-expertise-directly-to-shippers-with-mobile-repair-units
    • /resources/news-insights
  8. 8

    Name the publisher

    +1 point, to 98

    Name the author or publisher in the Article schema.

    8 pages, 7 of them under /news/

    See the pages
    • /news/2022-corporate-social-responsibility-report
    • /news/in-the-latest-csr-report-see-how-trinity-industries-is-driving-positive-change
    • /news/introducing-insulated-ecobox
    • /news/introducing-the-202-hitop-autorack
    • /news/introducing-the-5239-covered-hopper
    • /news/review-your-railcar-with-revu360
    • /news/trinityrail-brings-maintenance-expertise-directly-to-shippers-with-mobile-repair-units
    • /resources/news-insights
  9. 9

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    5 pages under /news/

    See the pages
    • /news/in-the-latest-csr-report-see-how-trinity-industries-is-driving-positive-change
    • /news/introducing-the-202-hitop-autorack
    • /news/introducing-the-5239-covered-hopper
    • /news/review-your-railcar-with-revu360
    • /news/trinityrail-brings-maintenance-expertise-directly-to-shippers-with-mobile-repair-units
  10. 10

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    2 pages

    See the pages
    • /2021/10/camx-press-releases/2021-camx-award-winners-announced
    • /chemistry-in-america-industry-innovation-impact/news-trends/press-release/2022/acc-recognizes-chemical-industry-leaders-for-excellence-in-environmental-health-safety-and-security-initiatives
  11. 11

    Show when guides were updated

    +1 point, to 99

    Show when the guide was last updated, and set dateModified in its schema.

    1 page

    See the pages
    • /resources/news-insights
  12. 12

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    1 page

    See the pages
    • /resources/news-insights
  13. 13

    Describe images

    Under a point

    Describe every content image in its alt text.

    8 pages

    See the pages
    • /2021/10/camx-press-releases/2021-camx-award-winners-announced
    • /content.asp
    • /cost-comparison-rail-shipping-vs-trucking
    • /magazine/issues/10-north-america-outlook-issue-09-april-22
    • /railcars/open-hoppers/2403-cubic-foot-rapid-discharge-triple-hopper
    • /railcars/open-hoppers/2480-cubic-foot-rdl-a-longitudinal-rapid-discharge-open-top-hopper
    • /railroad-cost-indexes-explained
    • /what-is-a-rail-fuel-surcharge-and-why-does-it-matter
  14. 14

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /magazine/issues/10-north-america-outlook-issue-09-april-22
  15. 15

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    1 page

    See the pages
    • /chemistry-in-america-industry-innovation-impact/news-trends/press-release/2022/acc-recognizes-chemical-industry-leaders-for-excellence-in-environmental-health-safety-and-security-initiatives
  16. 16

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    4 pages

    See the pages
    • /en/news/2023/11/cn-recognizes-68-customers-suppliers-and-supply-chain-partners-u
    • /magazine/issues/10-north-america-outlook-issue-09-april-22
    • /rsi-logistics
    • /rsi-logistics/railpulse
  17. 17

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    4 pages

    See the pages
    • /2021/10/camx-press-releases/2021-camx-award-winners-announced
    • /content.asp
    • /en/news/2023/11/cn-recognizes-68-customers-suppliers-and-supply-chain-partners-u
    • /magazine/issues/10-north-america-outlook-issue-09-april-22
  18. 18

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    4 pages

    See the pages
    • /
    • /maintenance
    • /maintenance-2
    • /railcars/tank-cars/21964-gallon-co2-tank-car
  19. 19

    Add structured data

    +1 point, to 100, and full marks

    Add valid JSON-LD that says what the page is.

    2 pages

    See the pages
    • /content.asp
    • /en/news/2023/11/cn-recognizes-68-customers-suppliers-and-supply-chain-partners-u
4 more, to tidy up after 100
  1. 20

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  2. 21

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 22

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /content.asp
    • /magazine/issues/10-north-america-outlook-issue-09-april-22
  4. 23

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /content.asp

Done since the first read

  1. Add breadcrumb data

    Done, seen on the read of October 19. It failed on 5 pages before.

  2. Put the text in the HTML

    Done, seen on the read of October 19. It failed on 15 pages before.

  3. Allow pages to be indexed

    Done, seen on the read of October 19. It failed on 1 page before.

  4. Add a way to get in touch

    Done, seen on the read of October 19. It failed on 3 pages before.

  5. Show sources on guides

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages take over 1,914 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /railcars/open-hoppers/2403-cubic-foot-rapid-discharge-triple-hopper3.5 s
  • /railcars/covered-hoppers/5239-cubic-foot-covered-hopper3.4 s
  • /leasing3.0 s
  • /railcars/tank-cars/25330-gallon-asphalt-tank-car2.5 s
  • /railcars/tank-cars/23589-gallon-general-service-tank-car2.5 s

Fastest: /a-beginners-guide-to-rail-shipping, 65 ms. Heaviest: the home page, 129 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • Google FontsFonts
pages with strong signs
2
hidden characters
8
chat, markdown or placeholders left in
1
dashes per 1,000 words
1
  • /privacy-policy hidden characters a reader cannot see
  • /news/2022-corporate-social-responsibility-report placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Replace unsupported sales claims1 page
  • /event-02-22-24 passes every rule1 page
  • /content.asp fails 7: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /rsi-logistics fails 4: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /cost-comparison-rail-shipping-vs-trucking fails 3: Fix description lengths, Describe images and Link straight to the final address1 page
  • /maintenance fails 3: Replace unsupported sales claims, Fix title lengths and Link straight to the final address1 page
  • /maintenance-2 fails 3: Replace unsupported sales claims, Fix title lengths and Link straight to the final address1 page
  • /parts fails 3: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /railroad-cost-indexes-explained fails 3: Fix description lengths, Describe images and Link straight to the final address1 page
  • /sitemap fails 3: Fix description lengths, Fix title lengths and Link straight to the final address1 page
  • /what-is-a-rail-fuel-surcharge-and-why-does-it-matter fails 3: Fix description lengths, Describe images and Link straight to the final address1 page
  • /a-beginners-guide-to-rail-shipping fails 2: Fix description lengths and Link straight to the final address1 page

And 28 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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