- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
trovebrands.com
Top 25%of the 262,077 sites mttr has read, at #54,838
It scores 86.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
86 now92 with itTop 10% from 90
#54,838to#14,98439,854 places up90 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 7,172 places since Oct 20, from #62,010. 4 points take it into the top 10%.
Beside it on the board
- #54,837sdfoodiefan.com86
- #54,838thecoffeeshopaz.com86
- #54,839trovebrands.com86
- #54,840michigancrownmolding.com86
- #54,841ardanconstruction.com86
8,098 sites score 86. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 86Now#54,838
- 92Add structured dataTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 3
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 2
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004555 more than typical
Links a page71346% below typical
Words a page1,4353963.6× typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in161 ms210 ms23% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points39,854 places up
Add structured dataUnderstand90 of 1001 in 3
Worth 3 points22,811 places up
Fix description lengthsUnderstand99 of 1001 in 11
Worth 2 points15,984 places up
Set a share imageUnderstand99 of 1002 in 7
Worth 1 point each8,445 places up each
Fix title lengthsUnderstand18 of 1001 in 6
Replace unsupported sales claimsTrust11 of 1002 in 3
Show 6 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 1001 in 2
Link to your profilesTrustAbout the whole site4 in 7
Use one main headingUnderstand10 of 1001 in 4
Describe imagesUnderstand11 of 1002 in 7
Fix pages that fail to loadAccess1 of 1003 in 4
Show every FAQ question on the pageUnderstand1 of 10019 in 20
How AI reads this site
It reads as two things at once, online shops and software and SaaS, and neither wins. 5 changes would make it plainer.
It reads as
Online shopsLevel with software and SaaS. It says it is in Lehi.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Software and SaaS
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleTrove Brands - Home to BlenderBottle, Owala, Whiskware, and more.
DescriptionNone in the HTML
First headingCareers atTrove Brands
OpeningYou know our brands. Join the people behind them. Owala · BlenderBottle · Oath · Whiskware · EcoBrite
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On trovebrands.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On trovebrands.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Lehi in the first words
The site is in Lehi, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On trovebrands.com, name Lehi in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On trovebrands.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Online shops), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Software and SaaS as well as Online shops. Mixed on one page, neither reads plainly.
Agent instructions
On trovebrands.com, find where the site mixes Online shops with Software and SaaS, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.