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turfparadise.com, read 1 day ago. Back to the report

83 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8383 nownow861top 25%88289391492594695796897998109811991299139914991510016full marks

Now #80,554 of 263,580Step 1 top 25%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +3 points, to 86, and #54,290, 26,264 places up, and into the top 25%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    15 pages

    See the pages
    • /application-for-employment
    • /bettors
    • /contact
    • /dining-options
    • /feedback
    • /first-time
    • /horsemen
    • /job-postings
    • /news
    • /off-track-betting
    • and 5 more in the copied plan
  2. 2

    Phrase headings as questions

    +2 points, to 88

    Phrase at least one heading as the question a person would ask.

    15 pages

    See the pages
    • /application-for-employment
    • /bettors
    • /contact
    • /dining-options
    • /feedback
    • /first-time
    • /horsemen
    • /job-postings
    • /news
    • /off-track-betting
    • and 5 more in the copied plan
  3. 3

    Add depth to thin pages

    +1 point, to 89

    Add true, specific detail until the page covers its subject.

    14 pages

    See the pages
    • /application-for-employment
    • /bettors
    • /contact
    • /dining-options
    • /feedback
    • /horsemen
    • /job-postings
    • /news
    • /off-track-betting
    • /promotions
    • and 4 more in the copied plan
  4. 4

    Show sources on guides

    +2 points, to 91

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    8 pages

    See the pages
    • /application-for-employment
    • /dining-options
    • /feedback
    • /job-postings
    • /promotions
    • /race-replays-live-video
    • /simulcast-schedule
    • /terms-conditions
  5. 5

    Put figures in tables

    +1 point, to 92

    Where the guide compares options or gives figures, put them in a table.

    14 pages

    See the pages
    • /application-for-employment
    • /bettors
    • /contact
    • /dining-options
    • /feedback
    • /first-time
    • /horsemen
    • /job-postings
    • /news
    • /promotions
    • and 4 more in the copied plan
  6. 6

    Put the text in the HTML

    +2 points, to 94

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    6 pages

    See the pages
    • /application-for-employment
    • /dining-options
    • /feedback
    • /job-postings
    • /race-replays-live-video
    • /tickets-events
  7. 7

    Fix description lengths

    +1 point, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    19 pages, 10 of them under /press/

    See the pages
    • /application-for-employment
    • /dining-options
    • /feedback
    • /job-postings
    • /news
    • /press/future-of-turf-paradise-discussed-ludt-approved-as-gm
    • /press/growing-the-game-tom-ludt-on-bringing-fans-back-to-horse-racing
    • /press/hartunians-firm-gets-official-permit-to-operate-turf-paradise
    • /press/jimmcmahon
    • /press/skyfall-7-awarded-permits-to-operate-turf-paradise
    • and 9 more in the copied plan
  8. 8

    Add real images to content

    +1 point, to 96

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    12 pages

    See the pages
    • /application-for-employment
    • /bettors
    • /contact
    • /feedback
    • /first-time
    • /horsemen
    • /job-postings
    • /off-track-betting
    • /promotions
    • /race-replays-live-video
    • and 2 more in the copied plan
  9. 9

    Add lists or tables

    +1 point, to 97

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    10 pages

    See the pages
    • /application-for-employment
    • /bettors
    • /dining-options
    • /feedback
    • /horsemen
    • /job-postings
    • /race-replays-live-video
    • /simulcast-schedule
    • /terms-conditions
    • /tickets-events
  10. 10

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    20 pages

    See the pages
    • /
    • /application-for-employment
    • /contact
    • /feedback
    • /job-postings
    • /news
    • /off-track-betting
    • /press/future-of-turf-paradise-discussed-ludt-approved-as-gm
    • /press/growing-the-game-tom-ludt-on-bringing-fans-back-to-horse-racing
    • /press/hartunians-firm-gets-official-permit-to-operate-turf-paradise
    • and 10 more in the copied plan
  11. 11

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    5 pages

    See the pages
    • /feedback
    • /job-postings
    • /news
    • /promotions
    • /terms-conditions
  12. 12

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    8 pages

    See the pages
    • /dining-options
    • /feedback
    • /job-postings
    • /news
    • /press/turf-paradise-gets-fresh-start-under-new-management-with-racing-veteran-at-the-helm
    • /press/turf-paradise-reopens-under-new-management-launches-2-day-celebration
    • /press/turf-paradise-thanks-vic-stauffer-as-he-retires-from-track-announcing
    • /promotions
  13. 13

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /
    • /promotions
    • /terms-conditions
  14. 14

    Describe images

    Under a point

    Describe every content image in its alt text.

    4 pages

    See the pages
    • /
    • /dining-options
    • /news
    • /tickets-events
  15. 15

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /first-time
  16. 16

    Link to orphaned pages

    +1 point, to 100, and full marks

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

2 more, to tidy up after 100
  1. 17

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  2. 18

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

Done since the first read

  1. Set each page's canonical address

    Done, seen on the read of October 24. It failed on 2 pages before.

  2. Add a way to get in touch

    Done, seen on the read of October 24. It failed on 2 pages before.

  3. Make near-copy pages distinct

    Done, seen on the read of October 24. It failed on 1 page before.

  4. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 2 pages before.

What else the read found

Half its pages start answering within 27 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /bettors91 ms
  • /86 ms
  • /horsemen84 ms
  • /first-time83 ms
  • /simulcast-schedule80 ms

Fastest: /contact, 12 ms. Heaviest: the home page, 57 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts

From the structured data on its home page, as the site says it: an Organization named Turf Paradise. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Use one main heading, Describe images and Set a share image1 page
  • /feedback fails 12: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /job-postings fails 12: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /promotions fails 11: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /terms-conditions fails 11: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /application-for-employment fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /dining-options fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /race-replays-live-video fails 10: Answer the first question right under it, Put the text in the HTML and Show sources on guides1 page
  • /news fails 9: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /simulcast-schedule fails 8: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /tickets-events fails 8: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /bettors fails 6: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page

And 5 more parts of the site.

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