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twentythree.com, read 4 days ago. Back to the report

96 to 100 in 7 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9696 nownow981top 1%9929939949959961007full marks

Now #3,224 of 263,590Step 1 top 1%Step 7 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Link straight to the final address

    +2 points, to 98, and #637, 2,587 places up, and into the top 1%

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 70 of them under /video-dictionary/

    See the pages
    • /agencies/categories
    • /agencies/categories/audio-agency
    • /agencies/categories/communication-agency
    • /agencies/categories/content-marketing-agency
    • /agencies/categories/creative-agency
    • /agencies/categories/digital-agency
    • /agencies/categories/marketing-automation-agency
    • /agencies/categories/video-agency
    • /agencies/categories/video-production-agency
    • /agencies/locations
    • and 89 more in the copied plan
  2. 2

    Fix description lengths

    +1 point, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    10 pages, 8 of them under /agencies/categories/

    See the pages
    • /agencies/categories/audio-agency
    • /agencies/categories/communication-agency
    • /agencies/categories/content-marketing-agency
    • /agencies/categories/creative-agency
    • /agencies/categories/digital-agency
    • /agencies/categories/marketing-automation-agency
    • /agencies/categories/video-agency
    • /agencies/categories/video-production-agency
    • /video-dictionary/related-content
    • /webinars
  3. 3

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    8 pages, 7 of them under /agencies/

    See the pages
    • /agencies/categories
    • /agencies/categories/communication-agency
    • /agencies/categories/content-marketing-agency
    • /agencies/categories/digital-agency
    • /agencies/categories/video-agency
    • /agencies/locations
    • /agencies/video-services
    • /webinars
  4. 4

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  5. 5

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  6. 6

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    12 pages

    See the pages
    • /agencies/categories/audio-agency
    • /agencies/categories/digital-agency
    • /agencies/categories/video-agency
    • /reports
    • /video-dictionary/spots
    • /video-dictionary/video
    • /video-dictionary/yield
    • and 5 more in the copied plan
  7. 7

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    9 pages, 7 of them under /cases/

    See the pages
    • /cases/arla-foods-ingredients
    • /cases/bird-and-bird
    • /cases/eloomi
    • /cases/jyske-bank
    • /cases/obsidian-digital
    • /cases/templafy
    • /cases/the-royal-danish-theatre
    • /customers/foleon
    • /customers/gea
4 more, to tidy up after 100
  1. 8

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /webinars
  2. 9

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /webinars
  3. 10

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    1 page

    See the pages
    • /webinars
  4. 11

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /webinars

What else the read found

Half its pages start answering within 11 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /cookie-policy6.2 s
  • /agencies/locations6.1 s
  • /customers/gea5.0 s
  • /agencies/categories/digital-agency4.4 s
  • /agencies/categories/communication-agency4.2 s

Fastest: /, 9 ms. Heaviest: the home page, 130 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • FastlyHosting
  • Google Tag ManagerAnalytics
  • jQueryLibrary

From the structured data on its home page, as the site says it: an Organization named TwentyThree. mttr does not check the profiles it names.

  • Xtwentythree
  • LinkedIntwentythree
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /webinars fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /reports fails 2: Fix title lengths and Link straight to the final address1 page
  • /cookie-policy fails 1: Link straight to the final address1 page
  • /video-marketing-biweekly-newsletter fails 1: Link straight to the final address1 page
  • /video-dictionary/ 70 fail a rule. Worst: /video-dictionary/related-content, 2 rules70 pages
  • /agencies/ 11 fail a rule. Worst: /agencies/categories/digital-agency, 4 rules11 pages
  • /cases/ 7 fail a rule. Worst: /cases/arla-foods-ingredients, 2 rules7 pages
  • /customers/ 2 fail a rule. Worst: /customers/foleon, 2 rules2 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

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Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
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