- Middle site
- 91
- Ahead by
- 8
Worth the mostBring deep pages closer to home+1
ukflatroofing.com
Top 5%of the 263,587 sites mttr has read, at #13,105
It scores 93.
A score says pages are well formed. It does not say an assistant cites the site.
Describe images
93 now95 with itTop 1% from 97
#13,105to#4,9518,154 places up99 of its 100 pages fail it. 2 in 7 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
4 points take it into the top 1%.
Beside it on the board
- #13,103asobo.com93
- #13,104discoverbenelux.com93
- #13,105ukflatroofing.com93
- #13,106easywithai.com93
- #13,107alltechairconditioning.com93
4,308 sites score 93. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 93Now#13,105
- 95Describe images#4,951
- 97Phrase headings as questionsTop 1%
2 fixes. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 21
Worth the mostDescribe images+2
- Middle site
- 98
- Ahead by
- 1
Worth the mostMake near-copy pages distinct+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page20131.5× typical
Words a page6953941.8× typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in204 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each8,154 places up each
Describe imagesUnderstand99 of 1002 in 7
Phrase headings as questionsUnderstand50 of 1001 in 10
Worth 1 point each5,673 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Set a share imageUnderstand99 of 1002 in 7
Add breadcrumb dataUnderstand98 of 1001 in 2
Fix description lengthsUnderstand48 of 1001 in 11
Bring deep pages closer to homeAccess10 of 1006 in 7
Show 5 more fixes
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Fix pages that fail to loadAccess1 of 1003 in 4
Set each page's canonical addressAccess1 of 1002 in 5
Match structured data to the pageUnderstand1 of 1003 in 7
Fix title lengthsUnderstand1 of 1001 in 6
How AI reads this site
It reads as two things at once, online shops and trades and home services, and neither wins. 3 changes would make it plainer.
It reads as
Online shopsLevel with trades and home services.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Trades and home services
- Manufacturers and suppliers
What an assistant reads first
Home pageWhat it says
TitleUKFR Roofing & Insulation Specialists | Construction Supplies
DescriptionTrusted Supplier of High-Quality & Affordable Construction Materials. Roof Coverings ✔ Insulation ✔ Rated Excellent ✔ Complete your project today →
First headingOnline Supplies At An Affordable Price
OpeningUKFR - ROOFING AND INSULATION SPECIALISTS
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On ukflatroofing.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On ukflatroofing.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Online shops), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Trades and home services as well as Online shops. Mixed on one page, neither reads plainly.
Agent instructions
On ukflatroofing.com, find where the site mixes Online shops with Trades and home services, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.