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unilad.com, read 3 days ago. Back to the report

83 to 100 in 15 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8383 nownow891top 25%9129339449659769779789899810981198129913991410015full marks

Now #79,601 of 263,590Step 1 top 25%Step 15 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 89, and #32,224, 47,377 places up, and into the top 25%

    Add a tap-to-call phone link.

    96 pages, 51 of them under /news/

    See the pages
    • /
    • /archive
    • /author/callum-jones
    • /author/michael-d-carroll
    • /cdn-cgi/access/login/submissions.ladbiblegroup.com
    • /celebrity
    • /celebrity/adrianne-curry-kylie-jenner-victorias-secret-comments-983173-20261021
    • /celebrity/christina-applegate-misdiagnosed-ms-868569-20261020
    • /celebrity/cole-sprouse-dylan-sprouse-family-incest-reaction-757248-20261021
    • /celebrity/dwayne-johnson-lizard-music-set-photos-unrecognizable-502584-20261021
    • and 86 more in the copied plan
  2. 2

    Answer the first question right under it

    +2 points, to 91

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    58 pages, 38 of them under /news/

    See the pages
    • /celebrity/adrianne-curry-kylie-jenner-victorias-secret-comments-983173-20261021
    • /celebrity/christina-applegate-misdiagnosed-ms-868569-20261020
    • /celebrity/cole-sprouse-dylan-sprouse-family-incest-reaction-757248-20261021
    • /celebrity/dwayne-johnson-lizard-music-set-photos-unrecognizable-502584-20261021
    • /celebrity/dylan-cole-sprouse-family-tree-explained-428315-20261021
    • /celebrity/holland-taylor-sarah-paulson-separate-homes-922915-20261021
    • /celebrity/hunter-schafer-bottom-surgery-022203-20261020
    • /celebrity/jason-sudeikis-rare-comment-olivia-wilde-breakup-801705-20261020
    • /celebrity/jay-z-super-bowl-2027-rumors-chosen-himself-headline-speculation-885712-20261020
    • /celebrity/jk-rowling-death-threats-trans-views-589338-20261022
    • and 48 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 93

    Point links and the sitemap at the final address, not at one that redirects.

    96 pages, 51 of them under /news/

    See the pages
    • /about-and-contact
    • /archive
    • /author/callum-jones
    • /author/michael-d-carroll
    • /cdn-cgi/access/login/submissions.ladbiblegroup.com
    • /celebrity
    • /celebrity/adrianne-curry-kylie-jenner-victorias-secret-comments-983173-20261021
    • /celebrity/christina-applegate-misdiagnosed-ms-868569-20261020
    • /celebrity/cole-sprouse-dylan-sprouse-family-incest-reaction-757248-20261021
    • /celebrity/dwayne-johnson-lizard-music-set-photos-unrecognizable-502584-20261021
    • and 86 more in the copied plan
  4. 4

    Put figures in tables

    +1 point, to 94

    Where the guide compares options or gives figures, put them in a table.

    74 pages, 51 of them under /news/

    See the pages
    • /celebrity/adrianne-curry-kylie-jenner-victorias-secret-comments-983173-20261021
    • /celebrity/christina-applegate-misdiagnosed-ms-868569-20261020
    • /celebrity/cole-sprouse-dylan-sprouse-family-incest-reaction-757248-20261021
    • /celebrity/dwayne-johnson-lizard-music-set-photos-unrecognizable-502584-20261021
    • /celebrity/dylan-cole-sprouse-family-tree-explained-428315-20261021
    • /celebrity/dylan-sprouse-cole-children-of-incest-205379-20261020
    • /celebrity/holland-taylor-sarah-paulson-separate-homes-922915-20261021
    • /celebrity/hunter-schafer-bottom-surgery-022203-20261020
    • /celebrity/jason-sudeikis-rare-comment-olivia-wilde-breakup-801705-20261020
    • /celebrity/jay-z-super-bowl-2027-rumors-chosen-himself-headline-speculation-885712-20261020
    • and 64 more in the copied plan
  5. 5

    Phrase headings as questions

    +2 points, to 96

    Phrase at least one heading as the question a person would ask.

    46 pages, 29 of them under /news/

    See the pages
    • /celebrity/adrianne-curry-kylie-jenner-victorias-secret-comments-983173-20261021
    • /celebrity/cole-sprouse-dylan-sprouse-family-incest-reaction-757248-20261021
    • /celebrity/dwayne-johnson-lizard-music-set-photos-unrecognizable-502584-20261021
    • /celebrity/dylan-cole-sprouse-family-tree-explained-428315-20261021
    • /celebrity/hunter-schafer-bottom-surgery-022203-20261020
    • /celebrity/jason-sudeikis-rare-comment-olivia-wilde-breakup-801705-20261020
    • /celebrity/jay-z-super-bowl-2027-rumors-chosen-himself-headline-speculation-885712-20261020
    • /celebrity/jk-rowling-death-threats-trans-views-589338-20261022
    • /celebrity/matthew-mcconaughey-independent-political-rant-987081-20261020
    • /celebrity/sahara-ray-final-social-media-post-daughter-354649-20261020
    • and 36 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    70 pages, 43 of them under /news/

    See the pages
    • /archive
    • /celebrity/adrianne-curry-kylie-jenner-victorias-secret-comments-983173-20261021
    • /celebrity/cole-sprouse-dylan-sprouse-family-incest-reaction-757248-20261021
    • /celebrity/dwayne-johnson-lizard-music-set-photos-unrecognizable-502584-20261021
    • /celebrity/dylan-cole-sprouse-family-tree-explained-428315-20261021
    • /celebrity/dylan-sprouse-cole-children-of-incest-205379-20261020
    • /celebrity/holland-taylor-sarah-paulson-separate-homes-922915-20261021
    • /celebrity/hunter-schafer-bottom-surgery-022203-20261020
    • /celebrity/jason-sudeikis-rare-comment-olivia-wilde-breakup-801705-20261020
    • /celebrity/jay-z-super-bowl-2027-rumors-chosen-himself-headline-speculation-885712-20261020
    • and 60 more in the copied plan
  7. 7

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  8. 8

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    9 pages under /news/

    See the pages
    • /news/crime
    • /news/health
    • /news/money
    • /news/politics
    • /news/sport
    • /news/travel
    • /news/uk-news
    • /news/us-news
    • /news/world-news
  9. 9

    Match structured data to the page

    +1 point, to 98

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    9 pages under /news/

    See the pages
    • /news/crime
    • /news/health
    • /news/money
    • /news/politics
    • /news/sport
    • /news/travel
    • /news/uk-news
    • /news/us-news
    • /news/world-news
  10. 10

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    9 pages under /news/

    See the pages
    • /news/crime
    • /news/health
    • /news/money
    • /news/politics
    • /news/sport
    • /news/travel
    • /news/uk-news
    • /news/us-news
    • /news/world-news
  11. 11

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    15 pages, 8 of them under /news/

    See the pages
    • /cdn-cgi/access/login/submissions.ladbiblegroup.com
    • /celebrity
    • /celebrity/dwayne-johnson-lizard-music-set-photos-unrecognizable-502584-20261021
    • /celebrity/sahara-ray-final-social-media-post-daughter-354649-20261020
    • /celebrity/taylor-swift-fan-confrontation-security-witness-chiefs-game-811048-20261021
    • /death-row
    • /film-and-tv/glee-reboot-ryan-murphy-826394-20261021
    • /news/health
    • /news/travel/flight-attendant-why-passengers-sick-on-the-plane-900256-20261021
    • /news/us-news/americans-support-second-execution-failed-christa-pike-794635-20261022
    • and 5 more in the copied plan
  12. 12

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    6 pages

    See the pages
    • /about-and-contact
    • /archive
    • /cdn-cgi/access/login/submissions.ladbiblegroup.com
    • /index/authors
    • /index/tags
    • /latest
  13. 13

    Name the publisher

    +1 point, to 99

    Name the author or publisher in the Article schema.

    9 pages under /news/

    See the pages
    • /news/crime
    • /news/health
    • /news/money
    • /news/politics
    • /news/sport
    • /news/travel
    • /news/uk-news
    • /news/us-news
    • /news/world-news
  14. 14

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    3 pages

    See the pages
    • /cdn-cgi/l/email-protection
    • /featured/former-soldier-now-uses-rescued-llamas-to-help-improve-peoples-mental-health
    • /featured/terrifying-footage-of-9-11-reminds-us-why-we-should-never-forget-that-tragic-day
  15. 15

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    4 pages

    See the pages
    • /about-and-contact
    • /author/callum-jones
    • /author/michael-d-carroll
    • /latest
7 more, to tidy up after 100
  1. 16

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    3 pages

    See the pages
    • /cdn-cgi/access/login/submissions.ladbiblegroup.com
    • /index/authors
    • /index/tags
  2. 17

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    2 pages

    Both sites Gemini cites beside it pass this one.

    See the pages
    • /film-and-tv/glee-reboot-ryan-murphy-826394-20261021
    • /news/world-news/stick-run-creator-manuel-otto-dies-at-the-age-of-30-347052-20261021
  3. 18

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /cdn-cgi/access/login/submissions.ladbiblegroup.com
  4. 19

    Describe images

    Under a point

    Describe every content image in its alt text.

    2 pages

    See the pages
    • /
    • /cdn-cgi/access/login/submissions.ladbiblegroup.com
  5. 20

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    Both sites Gemini cites beside it pass this one.

    See the pages
    • /about-and-contact
    • /celebrity/matthew-mcconaughey-independent-political-rant-987081-20261020
  6. 21

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /cdn-cgi/access/login/submissions.ladbiblegroup.com
  7. 22

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /cdn-cgi/access/login/submissions.ladbiblegroup.com

Done since the first read

  1. Make near-copy pages distinct

    Done, seen on the read of October 22. It failed on 1 page before.

What else the read found

Half its pages start answering within 81 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /news/politics5.2 s
  • /latest4.6 s
  • /film-and-tv/dc-comics3.6 s
  • /archive3.4 s
  • /index/tags2.5 s

Fastest: /film-and-tv/disney, 17 ms. Heaviest: /celebrity/jk-rowling-death-threats-trans-views-589338-20261022, 71 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Next.jsFramework
  • CloudflareHosting

From the structured data on its home page, as the site says it: an Organization named UNILAD. mttr does not check the profiles it names.

  • WikipediaUNILAD
  • Facebookuniladmag
  • XUNILAD
  • Instagramunilad
  • YouTubeUCnQWRzqPuCpOw0aJ4HwQjIQ
pages with strong signs
4
hidden characters
7
chat, markdown or placeholders left in
1
dashes per 1,000 words
0.3
  • /news/travel/flight-attendant-why-passengers-sick-on-the-plane-900256-20261021 hidden characters a reader cannot see
  • /news/world-news/super-typhoon-champi-land-warning-659127-20261022 hidden characters a reader cannot see
  • /celebrity/dylan-sprouse-cole-children-of-incest-205379-20261020 markdown never turned into formatting
  • /celebrity/sahara-ray-final-social-media-post-daughter-354649-20261020 hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Describe images1 page
  • /about-and-contact fails 4: Add structured data, Use one main heading and Replace unsupported sales claims1 page
  • /archive fails 4: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /death-row fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /latest fails 4: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /celebrity fails 3: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page
  • /christa-pike fails 3: Add a tap-to-call link, Fix title lengths and Link straight to the final address1 page
  • /community fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /film-and-tv fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /music fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /news fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /technology fails 2: Add a tap-to-call link and Link straight to the final address1 page

And 9 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

Fix unilad.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck unilad.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.