- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
uniquepavingmaterials.com
Top 25%of the 263,590 sites mttr has read, at #41,627
It scores 88.
A score says pages are well formed. It does not say an assistant cites the site.
Answer the first question right under it
88 now91 with itTop 10% from 90
#41,627to#20,08321,544 places up74 of its 100 pages fail it. 1 in 121 ranked sites pass it.
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Where it ranks
Up 12,604 places since Oct 16, from #54,231. 2 points take it into the top 10%.
Beside it on the board
- #41,625americanaugerplumbing.com88
- #41,626unitecontractors.com88
- #41,627uniquepavingmaterials.com88
- #41,628kbauthority.com88
- #41,6291stconstruction.net88
7,574 sites score 88. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 88Now#41,627
- 91Answer the first question right under itTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 9
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostMake near-copy pages distinct+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page40133.1× typical
Words a page6333941.6× typical
Rules failing somewhere1414About typical
Half its pages answer in137 ms210 ms35% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points21,544 places up
Answer the first question right under itUnderstand74 of 1001 in 121
Worth 2 points each15,821 places up each
Phrase headings as questionsUnderstand67 of 1001 in 10
Describe imagesUnderstand99 of 1002 in 7
Put figures in tablesUnderstand94 of 1001 in 28
Link straight to the final addressAccess97 of 1001 in 2
Show 9 more fixes
Worth 1 point each9,403 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add depth to thin pagesUnderstand39 of 1003 in 7
Add lists or tablesUnderstand45 of 1001 in 2
Fix description lengthsUnderstand35 of 1001 in 11
Fix title lengthsUnderstand19 of 1001 in 6
Show sources on guidesTrust1 of 1001 in 2
Worth under a point each
Set a share imageUnderstand8 of 1002 in 7
Use one main headingUnderstand1 of 1001 in 4
Bring deep pages closer to homeAccess1 of 1006 in 7
How AI reads this site
It reads mostly as trades and home services, and a little like auto repair and dealers. 4 changes would make it plainer.
It reads as
Trades and home servicesIt says it is an organization in Cleveland.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Auto repair and dealers
- Law firms
What an assistant reads first
Home pageWhat it says
TitleAsphalt Repair & Concrete Repair Products-Commercial Grade
DescriptionAsphalt Repair & Concrete Repair Products-We are a Leader in High Performance Commercial Asphalt Repair Products & Concrete Repair Products.
First headingUnique Paving MaterialsHome of the Original
OpeningStarting in 1959, UNIQUE Paving Materials Corp. has remained one of the leading asphalt and concrete repair and pavement preservation products manufacturers in the US.Since then, we have remained committed to continuing our innovation of high-performance asphalt repair, concrete…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On uniquepavingmaterials.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Asphalt Repair & Concrete Repair Products-Commercial Grade” and “Unique Paving MaterialsHome of the Original”.
Agent instructions
On uniquepavingmaterials.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Name Cleveland in the first words
The site is in Cleveland, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On uniquepavingmaterials.com, name Cleveland in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Auto repair and dealers as well as Trades and home services. Mixed on one page, neither reads plainly.
Agent instructions
On uniquepavingmaterials.com, find where the site mixes Trades and home services with Auto repair and dealers, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.