- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
unitedcls.com
Top 10%of the 522 sites in Hotels and travel, at #47
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Remove ratings with no visible reviews
91 now98 with itTop 5% from 93
#25,701to#63925,062 places up83 of its 100 pages fail it. 19 in 20 ranked sites pass it.
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Where it ranks
Held at 91 for its last 2 reads. 2 points take it into the top 5%.
Beside it on the board
- #25,699bran-construction.com91
- #25,700dennysroofingandrepair.com91
- #25,701unitedcls.com91
- #25,702honeycuttpainting.com91
- #25,703aandjtreeserviceky.com91
5,750 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#25,701
- 98Remove ratings with no visible reviewsTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 37
Worth the mostAnswer the first question right under it+1
- Middle site
- 98
- Behind by
- 35
Worth the mostRemove ratings with no visible reviews+7
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page62134.8× typical
Words a page1,9333944.9× typical
Rules failing somewhere9145 fewer than typical
Half its pages answer in2,937 ms210 ms1299% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
9 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points25,062 places up
Remove ratings with no visible reviewsTrust83 of 10019 in 20
Worth 1 point each10,560 places up each
Answer the first question right under itUnderstand17 of 1001 in 121
Put figures in tablesUnderstand6 of 1001 in 28
Phrase headings as questionsUnderstand6 of 1001 in 10
Replace unsupported sales claimsTrust10 of 1002 in 3
Use one main headingUnderstand3 of 1001 in 4
Show 3 more fixes
Worth under a point each
Speed up the serverAccessAbout the whole site4 in 5
Add structured dataUnderstand1 of 1001 in 3
Add lists or tablesUnderstand1 of 1001 in 2
How AI reads this site
It reads mostly as hotels and travel, and a little like auto repair and dealers. 3 changes would make it plainer.
It reads as
Hotels and travelIt says it is a person in Sugar Land.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Auto repair and dealers
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleUnited CLS | Dallas Black Car Service | 24/7 Luxury Rides
DescriptionUnited CLS offers Dallas black car service for 24/7 airport transfers, corporate travel, events and private rides. Luxury cars, SUVs, limos & vans.
First headingWelcome to United CLS – Nationwide Black Car & Limo Service
OpeningFor International or U.S. Reservations, Call:
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On unitedcls.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Name Sugar Land in the first words
The site is in Sugar Land, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On unitedcls.com, name Sugar Land in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Auto repair and dealers as well as Hotels and travel. Mixed on one page, neither reads plainly.
Agent instructions
On unitedcls.com, find where the site mixes Hotels and travel with Auto repair and dealers, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best limousine services near Sugar Land, TX? Its answer, and whether it cites unitedcls.com, shows here in a moment.