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up-front.com, read 4 days ago. Back to the report

95 to 100 in 4 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9595 nownow981top 1%9929931004full marks

Now #5,184 of 263,584Step 1 top 1%Step 4 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Bring deep pages closer to home

    +3 points, to 98, and #638, 4,546 places up, and into the top 1%

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    49 pages under /event/

    See the pages
    • /event/4920
    • /event/ahmed-dickinson-cardenas-and-eduardo-martin-classical-guitar-concert
    • /event/aladdin-and-his-amazing-lamp-3
    • /event/all-at-sea-green-door-artists
    • /event/an-evening-of-music-food-with-the-upfront-kitchen-and-live-musician-paddy-rogan-free-event
    • /event/an-evening-of-music-food-with-the-upfront-kitchen-paddy-rogan-live
    • /event/an-evening-of-music-food-with-upfront-kitchen-ft-heather-cartwright
    • /event/antique-fair
    • /event/brushstrokes-creative-thinking-in-paint-and-clay
    • /event/christmas-wreath-making-workshop
    • and 39 more in the copied plan
  2. 2

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    38 pages, 27 of them under /event/

    See the pages
    • /
    • /about-us
    • /about-us/location
    • /about-us/portfolio
    • /event/all-at-sea-green-door-artists
    • /event/an-dannsa-dub-future-dub-from-ancient-scotland
    • /event/antique-fair
    • /event/autumn-exhibition-until-early-november
    • /event/christmas-exhibition
    • /event/dub-n-grub-ft-mungos-hi-fi
    • and 28 more in the copied plan
  3. 3

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    14 pages

    See the pages
    • /about-us
    • /about-us/portfolio
    • /contact-us
    • /event/an-evening-of-music-food-with-the-upfront-kitchen-paddy-rogan-live
    • /event/antique-fair
    • /event/kris-drever-solo-support-from-polly-paulusma
    • /event/raz-afla
    • /event/spring-rising
    • /event/sradag-spark-2
    • /event/tamsin-elliott-solana-tarek-elazhary
    • and 4 more in the copied plan
  4. 4

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    6 pages under /event/

    See the pages
    • /event/an-evening-of-music-food-with-upfront-kitchen-ft-heather-cartwright
    • /event/dub-grub-ft-nick-manasseh
    • /event/dub-n-grub-presents-omega-nebula-live
    • /event/kris-drever-chris-stout
    • /event/kris-drever-solo-support-from-polly-paulusma
    • /event/raz-afla
5 more, to tidy up after 100
  1. 5

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  2. 6

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 7

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /
    • /finding-peace-within-a-troubled-world-a-buddhist-approach
    • /wedding-venue
  4. 8

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    3 pages

    See the pages
    • /christmas-winter-opening-hours
    • /event/rory-mcleod
    • /events
  5. 9

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /event/sradag-spark

What else the read found

Half its pages start answering within 133 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /news616 ms
  • /597 ms
  • /coffee-shop-and-cafe579 ms
  • /events515 ms
  • /gallery510 ms

Fastest: /event/jack-and-the-beanstalk, 117 ms. Heaviest: /events, 34 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • Meta PixelMarketing
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Upfront. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
8.4

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Use one main heading and Describe images1 page
  • /wedding-venue fails 3: Use one main heading, Describe images and Fix title lengths1 page
  • /about-us fails 2: Describe images and Fix title lengths1 page
  • /events fails 2: Fix description lengths and Describe images1 page
  • /finding-peace-within-a-troubled-world-a-buddhist-approach fails 2: Use one main heading and Describe images1 page
  • /gift-shop fails 2: Describe images and Fix title lengths1 page
  • /christmas-winter-opening-hours fails 1: Fix description lengths1 page
  • /contact-us fails 1: Fix title lengths1 page
  • /gallery fails 1: Describe images1 page
  • /news fails 1: Fix title lengths1 page
  • /privacy-policy fails 1: Fix title lengths1 page
  • /puppet-theatre fails 1: Describe images1 page

And 8 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

Fix up-front.com with your agent

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Read it againChanged something? A site is read at most once every ten minutes.