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varawines.com, read 1 day ago. Back to the report

71 to 100 in 23 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7171 nownow771top 50%792813834855876897918939941095119512961397149815981698179818981998209921992210023full marks

Now #176,113 of 263,582Step 1 top 50%Step 23 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 77, and #130,985, 45,128 places up, and into the top 50%

    Add a tap-to-call phone link.

    95 pages

    See the pages
    • /
    • /2023/09/09
    • /2024/09/09
    • /2024/09/16
    • /2024/11/06
    • /2024/12/06
    • /2024/12/18
    • /2025/01/04
    • /2025/01/13
    • /2025/02/01
    • and 85 more in the copied plan
  2. 2

    Phrase headings as questions

    +2 points, to 79

    Phrase at least one heading as the question a person would ask.

    40 pages

    See the pages
    • /a-journey-through-time-and-terroir-at-time-travelers-gastropub-monday-september-21st
    • /a-toast-to-excellence-varas-sparkling-wines-shine-bright
    • /an-evening-of-balance-a-wine-pairing-dinner-at-at-la-posada-de-santa-fe
    • /andrew-chalk-has-included-vara-in-exploring-new-mexican-winemaking
    • /best-of-santa-fe-2024-varas-tasting-room
    • /best-wine-for-a-dinner-party
    • /choose-your-own-mom-venture-find-the-perfect-vara-wine-for-mothers-day
    • /choose-your-own-vara-venture
    • /december-16th-is-the-last-day-to-place-on-online-order-for-delivery-by-christmas
    • /elin-mccoy-featured-the-new-mexico-rose-in-the-summers-best-new-rose-wines
    • and 30 more in the copied plan
  3. 3

    Show sources on guides

    +2 points, to 81

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    21 pages

    See the pages
    • /a-journey-through-time-and-terroir-at-time-travelers-gastropub-monday-september-21st
    • /a-toast-to-excellence-varas-sparkling-wines-shine-bright
    • /an-evening-of-balance-a-wine-pairing-dinner-at-at-la-posada-de-santa-fe
    • /best-wine-for-a-dinner-party
    • /choose-your-own-mom-venture-find-the-perfect-vara-wine-for-mothers-day
    • /choose-your-own-vara-venture
    • /december-16th-is-the-last-day-to-place-on-online-order-for-delivery-by-christmas
    • /enjoying-red-wines-in-the-summer-with-vara
    • /our-tasting-room-hours-this-holiday-season
    • /pairing-holiday-cookies
    • and 11 more in the copied plan
  4. 4

    Fix description lengths

    +2 points, to 83

    Write a meta description of 70 to 165 characters that summarizes the page.

    85 pages

    See the pages
    • /
    • /2023/09/09
    • /2024/09/09
    • /2024/09/16
    • /2024/11/06
    • /2024/12/06
    • /2024/12/18
    • /2025/01/04
    • /2025/01/13
    • /2025/02/01
    • and 75 more in the copied plan
  5. 5

    Use one main heading

    +2 points, to 85

    Give the page exactly one h1 that says what it is about.

    54 pages

    See the pages
    • /
    • /a-journey-through-time-and-terroir-at-time-travelers-gastropub-monday-september-21st
    • /a-toast-to-excellence-varas-sparkling-wines-shine-bright
    • /about-us
    • /an-evening-of-balance-a-wine-pairing-dinner-at-at-la-posada-de-santa-fe
    • /andrew-chalk-has-included-vara-in-exploring-new-mexican-winemaking
    • /balloon-fiesta-park-tasting-room
    • /best-of-santa-fe-2024-varas-tasting-room
    • /best-wine-for-a-dinner-party
    • /category/blog
    • and 44 more in the copied plan
  6. 6

    Describe images

    +2 points, to 87

    Describe every content image in its alt text.

    69 pages

    See the pages
    • /
    • /2024/09/09
    • /2024/12/18
    • /2025/01/04
    • /2025/01/13
    • /2025/02/01
    • /2025/04/04
    • /2025/07/03
    • /2025/10/15
    • /2026/07/08
    • and 59 more in the copied plan
  7. 7

    Allow pages to be indexed

    +2 points, to 89

    Remove noindex when the page is ready to be found.

    23 pages, 13 of them under /2025/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /2023/09/09
    • /2024/09/09
    • /2024/09/16
    • /2024/11/06
    • /2024/12/06
    • /2024/12/18
    • /2025/01/04
    • /2025/01/13
    • /2025/02/01
    • /2025/03/07
    • and 13 more in the copied plan
  8. 8

    Set each page's canonical address

    +2 points, to 91

    Add a canonical link that points to the page itself.

    37 pages

    See the pages
    • /2023/09/09
    • /2024/09/09
    • /2024/09/16
    • /2024/11/06
    • /2024/12/06
    • /2024/12/18
    • /2025/01/04
    • /2025/01/13
    • /2025/02/01
    • /2025/03/07
    • and 27 more in the copied plan
  9. 9

    Answer the first question right under it

    +2 points, to 93

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    29 pages

    See the pages
    • /a-journey-through-time-and-terroir-at-time-travelers-gastropub-monday-september-21st
    • /a-toast-to-excellence-varas-sparkling-wines-shine-bright
    • /an-evening-of-balance-a-wine-pairing-dinner-at-at-la-posada-de-santa-fe
    • /andrew-chalk-has-included-vara-in-exploring-new-mexican-winemaking
    • /best-of-santa-fe-2024-varas-tasting-room
    • /best-wine-for-a-dinner-party
    • /choose-your-own-mom-venture-find-the-perfect-vara-wine-for-mothers-day
    • /choose-your-own-vara-venture
    • /december-16th-is-the-last-day-to-place-on-online-order-for-delivery-by-christmas
    • /elin-mccoy-featured-the-new-mexico-rose-in-the-summers-best-new-rose-wines
    • and 19 more in the copied plan
  10. 10

    Add depth to thin pages

    +1 point, to 94

    Add true, specific detail until the page covers its subject.

    30 pages

    See the pages
    • /a-journey-through-time-and-terroir-at-time-travelers-gastropub-monday-september-21st
    • /a-toast-to-excellence-varas-sparkling-wines-shine-bright
    • /an-evening-of-balance-a-wine-pairing-dinner-at-at-la-posada-de-santa-fe
    • /andrew-chalk-has-included-vara-in-exploring-new-mexican-winemaking
    • /best-of-santa-fe-2024-varas-tasting-room
    • /december-16th-is-the-last-day-to-place-on-online-order-for-delivery-by-christmas
    • /elin-mccoy-featured-the-new-mexico-rose-in-the-summers-best-new-rose-wines
    • /josie-cowden-featured-our-silverhead-brut-rosado
    • /our-tasting-room-hours-this-holiday-season
    • /pairing-holiday-cookies
    • and 20 more in the copied plan
  11. 11

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    29 pages

    See the pages
    • /a-journey-through-time-and-terroir-at-time-travelers-gastropub-monday-september-21st
    • /a-toast-to-excellence-varas-sparkling-wines-shine-bright
    • /an-evening-of-balance-a-wine-pairing-dinner-at-at-la-posada-de-santa-fe
    • /andrew-chalk-has-included-vara-in-exploring-new-mexican-winemaking
    • /best-of-santa-fe-2024-varas-tasting-room
    • /best-wine-for-a-dinner-party
    • /choose-your-own-mom-venture-find-the-perfect-vara-wine-for-mothers-day
    • /choose-your-own-vara-venture
    • /december-16th-is-the-last-day-to-place-on-online-order-for-delivery-by-christmas
    • /elin-mccoy-featured-the-new-mexico-rose-in-the-summers-best-new-rose-wines
    • and 19 more in the copied plan
  12. 12

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    11 pages under /product/

    See the pages
    • /product/Albarino2021
    • /product/Garnacha2020GoldLabel
    • /product/Tempranillo2020ESPGoldLabel
    • /product/TintoEspecial2020US750ml
    • /product/albarino2022
    • /product/el-viajero-2022
    • /product/new-mexico-sparkling-brut-2023
    • /product/nm-rose-2024
    • /product/silverhead-doux
    • /product/silverhead-zero-dosage
    • and 1 more in the copied plan
  13. 13

    Fix title lengths

    +1 point, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    37 pages

    See the pages
    • /2025/03/07
    • /2025/04/04
    • /2025/05/01
    • /2025/06/26
    • /2025/07/03
    • /2026/07/08
    • /a-journey-through-time-and-terroir-at-time-travelers-gastropub-monday-september-21st
    • /about-us
    • /an-evening-of-balance-a-wine-pairing-dinner-at-at-la-posada-de-santa-fe
    • /andrew-chalk-has-included-vara-in-exploring-new-mexican-winemaking
    • and 27 more in the copied plan
  14. 14

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    54 pages

    See the pages
    • /2023/09/09
    • /2024/09/09
    • /2024/09/16
    • /2024/11/06
    • /2024/12/06
    • /2024/12/18
    • /2025/01/04
    • /2025/01/13
    • /2025/02/01
    • /2025/03/07
    • and 44 more in the copied plan
  15. 15

    Bring deep pages closer to home

    +1 point, to 98

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    25 pages

    See the pages
    • /2023/09/09
    • /2024/09/09
    • /2024/11/06
    • /2024/12/06
    • /2025/01/04
    • /2025/01/13
    • /2025/02/01
    • /2025/03/07
    • /2025/04/04
    • /2025/05/01
    • and 15 more in the copied plan
  16. 16

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    10 pages

    See the pages
    • /2024/12/18
    • /a-toast-to-excellence-varas-sparkling-wines-shine-bright
    • /category/press-releases
    • /choose-your-own-mom-venture-find-the-perfect-vara-wine-for-mothers-day
    • /december-16th-is-the-last-day-to-place-on-online-order-for-delivery-by-christmas
    • /event2/balloon-fiesta-at-vara
    • /postcards-from-grandma-new-recipe-from-goa
    • /vara-locations
    • /vara-winery-distillery-expands-national-footprint-to-ten-states
    • /were-closing-our-nob-hill-tasting-room
  17. 17

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  18. 18

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  19. 19

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  20. 20

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  21. 21

    Add lists or tables

    +1 point, to 99

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    14 pages, 11 of them under /product/

    See the pages
    • /a-journey-through-time-and-terroir-at-time-travelers-gastropub-monday-september-21st
    • /an-evening-of-balance-a-wine-pairing-dinner-at-at-la-posada-de-santa-fe
    • /product/Albarino2021
    • /product/Garnacha2020GoldLabel
    • /product/Tempranillo2020ESPGoldLabel
    • /product/TintoEspecial2020US750ml
    • /product/albarino2022
    • /product/el-viajero-2022
    • /product/new-mexico-sparkling-brut-2023
    • /product/nm-rose-2024
    • and 4 more in the copied plan
  22. 22

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    11 pages under /product/

    See the pages
    • /product/Albarino2021
    • /product/Garnacha2020GoldLabel
    • /product/Tempranillo2020ESPGoldLabel
    • /product/TintoEspecial2020US750ml
    • /product/albarino2022
    • /product/el-viajero-2022
    • /product/new-mexico-sparkling-brut-2023
    • /product/nm-rose-2024
    • /product/silverhead-doux
    • /product/silverhead-zero-dosage
    • and 1 more in the copied plan
  23. 23

    Link straight to the final address

    +1 point, to 100, and full marks

    Point links and the sitemap at the final address, not at one that redirects.

    26 pages

    See the pages
    • /2023/09/09
    • /2024/09/09
    • /2024/09/16
    • /2024/11/06
    • /2024/12/06
    • /2024/12/18
    • /2025/01/04
    • /2025/01/13
    • /2025/02/01
    • /2025/03/07
    • and 16 more in the copied plan
1 more, to tidy up after 100
  1. 24

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    4 pages, 3 of them under /events2/

    See the pages
    • /events2/2026-10-23
    • /events2/month/2026-09
    • /events2/month/2026-11
    • /host-an-event

Done since the first read

  1. Make near-copy pages distinct

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages take over 2,046 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /2024/11/0613.6 s
  • /product/Albarino202112.3 s
  • /product/el-viajero-202211.4 s
  • /product/new-mexico-sparkling-brut-20238.1 s
  • /2024/12/067.9 s

Fastest: /, 46 ms. Heaviest: /choose-your-own-vara-venture, 48 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named VARA Winery & Distillery. mttr does not check the profiles it names.

  • FacebookVARAWines
  • Instagramvarawine
pages with strong signs
10
hidden characters
0
chat, markdown or placeholders left in
10
dashes per 1,000 words
6.8
  • /garnacha-black placeholders never filled in
  • /new-mexico-rose placeholders never filled in
  • /new-mexico-sparkling-rose placeholders never filled in
  • /somos-unidos-sparkling-brut placeholders never filled in
  • /tempranillo-black placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /host-an-event passes every rule1 page
  • /a-journey-through-time-and-terroir-at-time-travelers-gastropub-monday-september-21st fails 11: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /an-evening-of-balance-a-wine-pairing-dinner-at-at-la-posada-de-santa-fe fails 11: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /december-16th-is-the-last-day-to-place-on-online-order-for-delivery-by-christmas fails 11: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /were-closing-our-nob-hill-tasting-room fails 11: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /best-of-santa-fe-2024-varas-tasting-room fails 10: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /josie-cowden-featured-our-silverhead-brut-rosado fails 10: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /rich-mauro-highlighted-varas-2023-new-mexican-rose fails 10: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /sheri-de-borchgrave-featured-varas-silverhead-zero-dosage fails 10: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /a-toast-to-excellence-varas-sparkling-wines-shine-bright fails 9: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /andrew-chalk-has-included-vara-in-exploring-new-mexican-winemaking fails 9: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page

And 50 more parts of the site.

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