- Middle site
- 91
- Ahead by
- 5
Worth the mostPut the text in the HTML+1
verdaderotequila.com
73 of 100ahead of 38% of the sites mttr has read
Its strongest stage is Access, at 96 against the middle site's 91. 1 fix, 6 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 45,230 places up
- 73Now#159,588
- 79Add a tap-to-call link#114,358
The top half of every site starts at 77. The middle site in Austin, TX scores 84.
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Where it ranks
4 points take it into the top half.
Beside it on the board
- #163,087saweetie.com73
- #163,088hughesperformance.com73
- #163,089verdaderotequila.com73
- #163,090pumpkinandchiliparty.com73
- #163,091thelenheating.com73
6,048 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Austin, TX
- #1excavatorpartsdirect.com100
- #2deckpatioaustin.com99
- #3zilkerroofing.com98
- #641verdaderotequila.com73
The middle site in Austin, TX scores 84.
Where it stands
Each stage against the middle site. It trails on Understand and Trust and Act.
- Middle site
- 59
- Behind by
- 12
Worth the mostAdd structured data+3
- Middle site
- 98
- Behind by
- 13
Worth the mostShow sources on guides+2
- Middle site
- 57
- Behind by
- 3
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read39445 fewer than typical
Links a page151314% above typical
Words a page398394About typical
Rules failing somewhere23149 more than typical
Half its pages answer in370 ms210 ms76% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
23 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points48,731 places up
Add a tap-to-call linkAct39 of 391 in 3
Worth 3 points24,468 places up
Add structured dataUnderstand28 of 391 in 3
Worth 2 points each16,959 places up each
Show sources on guidesTrust11 of 391 in 2
Phrase headings as questionsUnderstand20 of 391 in 10
Fix description lengthsUnderstand34 of 391 in 11
Show 18 more fixes
Worth 1 point each9,996 places up each
Answer the first question right under itUnderstand11 of 391 in 121
Add depth to thin pagesUnderstand17 of 393 in 7
Add lists or tablesUnderstand20 of 391 in 2
Put figures in tablesUnderstand11 of 391 in 28
Match structured data to the pageUnderstand10 of 393 in 7
Fix title lengthsUnderstand19 of 391 in 6
Describe imagesUnderstand18 of 392 in 7
Put the text in the HTMLAccess3 of 392 in 3
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add breadcrumb dataUnderstand20 of 391 in 2
Use one main headingUnderstand7 of 391 in 4
Link to pages from related contentUnderstand5 of 395 in 6
Replace unsupported sales claimsTrust4 of 392 in 3
Add a way to get in touchAct2 of 391 in 2
Set each page's canonical addressAccess2 of 392 in 5
Allow pages to be indexedAccess1 of 395 in 6
Set a share imageUnderstand2 of 392 in 7
Link straight to the final addressAccess1 of 391 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleVerdadero Tequila
DescriptionNone in the HTML
First headingThe Official Tequila of Texas LONGHORNS The Official Tequila of Texas LONGHORNS
Opening100% Blue Weber Agave from the highlands and lowlands of Jalisco. Crafted without compromise. Made to be savored.
3 changes so it reads plainly as what it is
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On verdaderotequila.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Austin in the first words
The site is in Austin, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On verdaderotequila.com, name Austin in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On verdaderotequila.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.