- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
verifone.com
Top 25%of the 2,049 sites in New York, New York, at #410
It scores 86.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
86 now93 with itTop 10% from 90
#56,007to#10,77745,230 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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EmailWrite the email
Where it ranks
4 points take it into the top 10%.
Beside it on the board
- #56,005bestpestcontrolevansville.com86
- #56,006skinsite.com86
- #56,007verifone.com86
- #56,008castleconnolly.com86
- #56,009wildlifecoalition.com86
8,152 sites score 86. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 86Now#56,007
- 93Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 23
Worth the mostDescribe images+4
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page103138× typical
Words a page375394About typical
Rules failing somewhere6148 fewer than typical
Half its pages answer in69 ms210 ms67% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
6 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points45,230 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 4 points30,201 places up
Describe imagesUnderstand100 of 1002 in 7
Worth 2 points16,916 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each9,342 places up each
Fix title lengthsUnderstand32 of 1001 in 6
Fix description lengthsUnderstand21 of 1001 in 11
Show 1 more fix
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads mostly as software and SaaS. 3 changes would make it plainer.
It reads as
Software and SaaSIt says it is an organization in New York.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Software and SaaS
- Nonprofits and charities
- Lending, insurance and finance
What an assistant reads first
Home pageWhat it says
TitleVerifone | Global Payment Solutions & Processing Platform
DescriptionUnified payment platform connecting devices, software & services. Power boundless payments with 40+ years expertise. $8T+ transactions, 165+ countries.
First headingDiscover a future of boundless payments
OpeningOur unified platform connects devices, software, services, and integrations to power the global boundless payments grid, so you can scale faster, innovate boldly, and deliver experiences customers trust.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Software and SaaS. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On verifone.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Software and SaaS. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Verifone | Global Payment Solutions & Processing Platform” and “Discover a future of boundless payments”.
Agent instructions
On verifone.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Software and SaaS.
- Name New York in the first words
The site is in New York, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On verifone.com, name New York in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.