- Middle site
- 91
- Behind by
- 11
Worth the mostPut the text in the HTML+4
verterrawinery.com
66 of 100ahead of 24% of the sites mttr has read
Its strongest stage is Act, at 57 against the middle site's 57. 2 fixes, 12 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 72,506 places up
- 66Now#195,333
- 73Add a tap-to-call link#159,595
- 78Show sources on guides#122,827
The top half of every site starts at 77. The middle site in Leland, MI scores 69.
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Where it ranks
11 points take it into the top half.
Beside it on the board
- #197,974supertrickgames.com66
- #197,975proto-mold.com66
- #197,976verterrawinery.com66
- #197,977pocketmonsters.net66
- #197,978fresnolandscapingpros.com66
4,325 sites score 66. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Leland, MI
- #1lelandlodge.com79
- #2lelandmi.com77
- #3bluebirdleland.com77
- #7verterrawinery.com66
The middle site in Leland, MI scores 69.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 10
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Behind by
- 22
Worth the mostShow sources on guides+5
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read49445 more than typical
Links a page30132.3× typical
Words a page17439456% below typical
Rules failing somewhere23149 more than typical
Half its pages answer in60 ms210 ms71% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
23 fixes. The first 12 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points38,381 places up
Add a tap-to-call linkAct47 of 491 in 3
Worth 5 points26,537 places up
Show sources on guidesTrust37 of 491 in 2
Worth 4 points21,219 places up
Put the text in the HTMLAccess25 of 492 in 3
Worth 3 points each16,133 places up each
Answer the first question right under itUnderstand42 of 491 in 121
Phrase headings as questionsUnderstand42 of 491 in 10
Worth 2 points each10,895 places up each
Add depth to thin pagesUnderstand38 of 493 in 7
Put figures in tablesUnderstand44 of 491 in 28
Add real images to contentUnderstand34 of 492 in 3
Add lists or tablesUnderstand33 of 491 in 2
Use one main headingUnderstand23 of 491 in 4
Link straight to the final addressAccess46 of 491 in 2
Set each page's canonical addressAccess12 of 492 in 5
Show 11 more fixes
Worth 1 point each6,623 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Fix description lengthsUnderstand24 of 491 in 11
Add breadcrumb dataUnderstand44 of 491 in 2
Fix title lengthsUnderstand23 of 491 in 6
Set a share imageUnderstand37 of 492 in 7
Link to pages from related contentUnderstand10 of 495 in 6
Describe imagesUnderstand6 of 492 in 7
Replace unsupported sales claimsTrust6 of 492 in 3
Fix pages that fail to loadAccess2 of 493 in 4
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads as two things at once, law firms and restaurants and cafes, and neither wins. 4 changes would make it plainer.
It reads as
Law firmsLevel with restaurants and cafes. It says it is an organization in Leland.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Restaurants and cafes
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleHome - Verterra Winery
DescriptionEach vintage tells a story shaped by wind off Lake Michigan, long northern daylight, and the soils on our estate vineyards on Leelanau Peninsula. Become a
First headingNever miss a vintage
OpeningEach vintage tells a story shaped by wind off Lake Michigan, long northern daylight, and the soils on our estate vineyards on Leelanau Peninsula. Become a member for incredible prices, exciting events, complimentary tastings, and limited access wines.Two distinct ways to stay…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On verterrawinery.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home - Verterra Winery” and “Never miss a vintage”.
Agent instructions
On verterrawinery.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Law firms.
- Name Leland in the first words
The site is in Leland, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On verterrawinery.com, name Leland in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Restaurants and cafes as well as Law firms. Mixed on one page, neither reads plainly.
Agent instructions
On verterrawinery.com, find where the site mixes Law firms with Restaurants and cafes, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best wineries near Leland, MI? Its answer, and whether it cites verterrawinery.com, shows here in a moment.