- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
Top 50%of the 262,478 sites mttr has read, at #99,829
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
81 now87 with itTop 25% from 85
#99,829to#46,46353,366 places up90 of its 100 pages fail it. 1 in 3 ranked sites pass it.
Down 11,996 places since Oct 14, from #87,832. 4 points take it into the top quarter.
8,625 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
1 fix. Top 25% starts at 85.
Each stage against the middle site. It leads on every one.
Worth the mostLink straight to the final address+2
Worth the mostAnswer the first question right under it+3
Worth the mostReplace unsupported sales claims+1
Worth the mostAdd a tap-to-call link+6
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
17 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
It reads mostly as trades and home services, and a little like manufacturers and suppliers. 3 changes would make it plainer.
Trades and home servicesIt says it is an organization.
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
On walbecgroup.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
The title and the first heading share no word that says what the site does: “Paving, Design, Engineering & Construction Services | Walbec” and “ASPHALT IS IN OUR DNA”.
On walbecgroup.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
It reads close to Manufacturers and suppliers as well as Trades and home services. Mixed on one page, neither reads plainly.
On walbecgroup.com, find where the site mixes Trades and home services with Manufacturers and suppliers, and give each its own page, linked from the home page, so each page is about one thing.
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.