- Middle site
- 91
- Behind by
- 16
Worth the mostPut the text in the HTML+3
waltonisaacson.com
68 of 100ahead of 27% of the sites mttr has read
Its strongest stage is Act, at 57 against the middle site's 57. 2 fixes, 11 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 72,729 places up
- 68Now#187,061
- 74Add a tap-to-call link#153,078
- 79Add structured data#114,332
The top half of every site starts at 77.
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Where it ranks
Down 8,261 places since Oct 18, from #181,823. 9 points take it into the top half.
Beside it on the board
- #190,082paintersrestaurant.com68
- #190,083fifcousa.com68
- #190,084waltonisaacson.com68
- #190,085night-luck.com68
- #190,086bobrosschannel.com68
4,270 sites score 68. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 11
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 5
Worth the mostLink to your profiles+1
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read14443 fewer than typical
Words a page2539494% below typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in325 ms210 ms55% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points37,006 places up
Add a tap-to-call linkAct1 of 11 in 3
Worth 5 points30,503 places up
Add structured dataUnderstand1 of 11 in 3
Worth 4 points each24,461 places up each
Match structured data to the pageUnderstand1 of 13 in 7
Add depth to thin pagesUnderstand1 of 13 in 7
Worth 3 points each18,665 places up each
Put the text in the HTMLAccess1 of 12 in 3
Fix description lengthsUnderstand1 of 11 in 11
Worth 2 points each13,348 places up each
Publish a sitemapAccessAbout the whole site3 in 4
Set each page's canonical addressAccess1 of 12 in 5
Show 3 more fixes
Worth 1 point each8,261 places up each
Compress pagesAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
How AI reads this site
It reads mostly as agencies and studios, and a little like nonprofits and charities. 5 changes would make it plainer.
It reads as
Agencies and studios
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Nonprofits and charities
- News and publishers
What an assistant reads first
Home pageWhat it says
TitleWalton Isaacson
DescriptionNone in the HTML
First headingStill driving culture and results.
OpeningWe're just rebuilding our website.More defining moments ahead, from the team with the courage to collide.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On waltonisaacson.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Walton Isaacson” and “Still driving culture and results.”.
Agent instructions
On waltonisaacson.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On waltonisaacson.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On waltonisaacson.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Nonprofits and charities as well as Agencies and studios. Mixed on one page, neither reads plainly.
Agent instructions
On waltonisaacson.com, find where the site mixes Agencies and studios with Nonprofits and charities, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.