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waportal.org, read 20 hours ago. Back to the report

85 to 100 in 4 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8585 nownow921top 10%9829931004full marks

Now #62,778 of 263,577Step 1 top 10%Step 4 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 92, and #15,118, 47,660 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    100 pages, 91 of them under /health-initiatives/

    See the pages
    • /
    • /about-us
    • /about-us/how-use-wa-portal
    • /about-us/land-acknowledgement
    • /accessibility
    • /health-initiatives
    • /health-initiatives/adolescent-health
    • /health-initiatives/adolescent-health/parent-guardian-and-caregiver-advisory-board
    • /health-initiatives/adolescent-health/resources-youth-serving-providers
    • /health-initiatives/adolescent-health/school-based-health-center-program
    • and 90 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 98

    Add a tap-to-call phone link.

    98 pages, 89 of them under /health-initiatives/

    See the pages
    • /
    • /about-us
    • /about-us/how-use-wa-portal
    • /about-us/land-acknowledgement
    • /accessibility
    • /health-initiatives
    • /health-initiatives/adolescent-health
    • /health-initiatives/adolescent-health/parent-guardian-and-caregiver-advisory-board
    • /health-initiatives/adolescent-health/school-based-health-center-program
    • /health-initiatives/adolescent-health/school-based-health-center-program/sbhc-core-grant-program-information
    • and 88 more in the copied plan
  3. 3

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    49 pages, 41 of them under /health-initiatives/

    See the pages
    • /about-us
    • /about-us/how-use-wa-portal
    • /about-us/land-acknowledgement
    • /accessibility
    • /health-initiatives
    • /health-initiatives/adolescent-health/resources-youth-serving-providers
    • /health-initiatives/adolescent-health/school-based-health-center-program
    • /health-initiatives/adolescent-health/school-based-health-center-program/sbhc-core-grant-program-information
    • /health-initiatives/adolescent-health/waprep-program
    • /health-initiatives/adolescent-health/youth-engagement-and-youth-advisory-council/get-involved
    • and 39 more in the copied plan
  4. 4

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    20 pages, 16 of them under /health-initiatives/

    See the pages
    • /about-us
    • /accessibility
    • /health-initiatives/adolescent-health/waprep-program
    • /health-initiatives/adolescent-health/youth-engagement-and-youth-advisory-council/get-involved
    • /health-initiatives/breast-cervical-and-colon-health-program/programs/bcchp/bcchp-forms
    • /health-initiatives/child-health
    • /health-initiatives/child-health/essentials-childhood-efc/resources
    • /health-initiatives/chw-vaccine-confidence-toolkit/booklet
    • /health-initiatives/chw-vaccine-confidence-toolkit/faq
    • /health-initiatives/chw-vaccine-confidence-toolkit/tip-sheet
    • and 10 more in the copied plan
8 more, to tidy up after 100
  1. 5

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  2. 6

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  3. 7

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 8

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  5. 9

    Describe images

    Under a point

    Describe every content image in its alt text.

    2 pages

    See the pages
    • /health-initiatives/breast-cervical-and-colon-health-program/programs/breast-cervical-and-colon-health-program
    • /health-initiatives/community-collaborative/covid-insights
  6. 10

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    The home page

  7. 11

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /health-initiatives/adolescent-health/youth-engagement-and-youth-advisory-council/get-involved
  8. 12

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /privacy-policy

Done since the first read

  1. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 237 pages before.

  2. Settle on one address

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages start answering within 77 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /health-initiatives/high-thc-training-retail-cannabis-workers178 ms
  • /health-initiatives/qualitative-fit-tester-training148 ms
  • /139 ms
  • /health-initiatives/eastern-washington-community-health-worker-chw-network138 ms
  • /health-initiatives/rabies-academy127 ms

Fastest: /health-initiatives/community-collaborative/community-collaborative-structure, 54 ms. Heaviest: /health-initiatives/adolescent-health/resources-youth-serving-providers, 43 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • DrupalPlatform
  • FastlyHosting
  • nginxServer
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
2
hidden characters
5
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.6
  • /health-initiatives/washington-cares-about-cancer-partnership/northwest-colorectal-cancer-task-force hidden characters a reader cannot see
  • /health-initiatives/parenting-and-birth-support-program hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add structured data, Add a tap-to-call link and Match structured data to the page1 page
  • /privacy-policy fails 5: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /about-us fails 4: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /accessibility fails 4: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /resources fails 4: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /health-initiatives fails 3: Add structured data, Add a tap-to-call link and Set a share image1 page
  • /website-terms-and-conditions-use fails 3: Add structured data, Add a tap-to-call link and Set a share image1 page
  • /health-initiatives/ 91 fail a rule. Worst: /health-initiatives/adolescent-health/youth-engagement-and-youth-advisory-council/get-involved, 5 rules91 pages
  • /about-us/ 2 fail a rule. Worst: /about-us/how-use-wa-portal, 3 rules2 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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