wardscooling.com, read 1 day ago. Back to the report
95 to 100 in 12 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #5,381 of 263,590Step 1 top 1%Step 12 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Link straight to the final address
+2 points, to 97, and #2,055, 3,326 places up, and into the top 1%
Point links and the sitemap at the final address, not at one that redirects.
35 pages
See the pages
- /about-us
- /air-conditioning-repairs
- /air-conditioning-system-replacements
- /air-duct-new-construction
- /air-purification-services
- /areas
- /author/seo
- /category/blog
- /commercial-air-conditioning-repairs
- /commercial-heating-repairs
- and 25 more in the copied plan
- 2
Answer the first question right under it
Under a point
Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.
2 pages
See the pages
- /daikin-vs-mitsubishi-ductless
- /heat-pump-maintenance
- 3
List your profiles in your structured data
Under a point
Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.
Once, for the whole site
- 4
Show sources on guides
+1 point, to 98
Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.
1 page
See the pages
- /daikin-vs-mitsubishi-ductless
- 5
Phrase headings as questions
Under a point
Phrase at least one heading as the question a person would ask.
1 page
See the pages
- /daikin-vs-mitsubishi-ductless
- 6
Add breadcrumb data
Under a point
Add BreadcrumbList schema so the page has a place in the site.
2 pages
See the pages
- /daikin-vs-mitsubishi-ductless
- /heat-pump-maintenance
- 7
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
- 8
Put figures in tables
Under a point
Where the guide compares options or gives figures, put them in a table.
1 page
See the pages
- /daikin-vs-mitsubishi-ductless
- 9
Use one main heading
+1 point, to 99
Give the page exactly one h1 that says what it is about.
5 pages
See the pages
- /author/seo
- /category/blog
- /daikin-vs-mitsubishi-ductless
- /heat-pump-maintenance
- /recent-projects
- 10
Fix description lengths
Under a point
Write a meta description of 70 to 165 characters that summarizes the page.
4 pages
See the pages
- /author/seo
- /category/blog
- /maintenance-program
- /recent-projects
- 11
Fix pages that fail to load
Under a point
Fix or remove the link. Every linked page should return 200.
1 page
See the pages
- /ductwork-replacement/https:/www.wardscooling.com/ductwork-replacement
- 12
Allow pages to be indexed
+1 point, to 100, and full marks
Remove noindex when the page is ready to be found.
1 page
Steps for your host: Cloudflare, WordPress, Namecheap and moreSee the pages
- /author/seo
3 more, to tidy up after 100
- 13
Set a share image
Under a point
Set og:image so links to the page carry a picture.
4 pages
See the pages
- /author/seo
- /category/blog
- /recent-projects
- /services
- 14
Add structured data
Under a point
Add valid JSON-LD that says what the page is.
1 page
See the pages
- /recent-projects
- 15
Set each page's canonical address
Under a point
Add a canonical link that points to the page itself.
1 page
See the pages
- /author/seo
What else the read found
Half its pages start answering within 16 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/daikin-vs-mitsubishi-ductless809 ms/whole-home-dehumidification-system-installs53 ms/recent-projects38 ms/package-units-services37 ms/gas-furnace-maintenance35 ms
Fastest: /areas, 11 ms. Heaviest: /heating-cooling-installations-repair, 54 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
WordPressPlatform
CloudflareHosting
WP EngineHosting
Google Tag ManagerAnalytics
jQueryLibrary
Google FontsFonts
Font AwesomeFonts
From the structured data on its home page, as the site says it: an Organization named Wards Heating & Air Conditioning. mttr does not check the profiles it names.
- pages with strong signs
- 0
- hidden characters
- 0
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 0.6
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/passes every rule1 page/daikin-vs-mitsubishi-ductlessfails 7: Answer the first question right under it, Show sources on guides and Use one main heading1 page/recent-projectsfails 5: Add structured data, Use one main heading and Fix description lengths1 page/heat-pump-maintenancefails 4: Answer the first question right under it, Use one main heading and Add breadcrumb data1 page/maintenance-programfails 2: Fix description lengths and Link straight to the final address1 page/servicesfails 2: Link straight to the final address and Set a share image1 page/about-usfails 1: Link straight to the final address1 page/air-conditioning-repairsfails 1: Link straight to the final address1 page/air-conditioning-system-replacementsfails 1: Link straight to the final address1 page/air-duct-new-constructionfails 1: Link straight to the final address1 page/air-purification-servicesfails 1: Link straight to the final address1 page/areasfails 1: Link straight to the final address1 page
And 25 more parts of the site.
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