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waterstonemortgage.com, read 6 days ago. Back to the report

85 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8585 nownow881#39,141902top 10%91393495596697797897998109811981299139914991510016full marks

Now #62,652 of 263,580Step 1 #39,141Step 2 top 10%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +3 points, to 88, and #39,141, 23,511 places up

    Add valid JSON-LD that says what the page is.

    38 pages

    See the pages
    • /about
    • /about/community
    • /about/leadership
    • /apply
    • /blog
    • /blog/agent-resources
    • /blog/home-life
    • /blog/life-at-wmc
    • /blog/market-industry
    • /blog/mortgage-basics
    • and 28 more in the copied plan
  2. 2

    Use one main heading

    +2 points, to 90, and into the top 10%

    Give the page exactly one h1 that says what it is about.

    47 pages, 45 of them under /branches/

    See the pages
    • /
    • /branches/albuquerque-nm-6733
    • /branches/allen-tx
    • /branches/appleton-wi
    • /branches/ashburn-va
    • /branches/austin-tx
    • /branches/bartonville-tx
    • /branches/bradenton-fl
    • /branches/brillion-wi
    • /branches/christiansburg-va
    • and 37 more in the copied plan
  3. 3

    Show sources on guides

    +1 point, to 91

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    17 pages, 13 of them under /blog/

    See the pages
    • /blog/agent-resources
    • /blog/home-life
    • /blog/home-life/2026/09/move-renovate-or-use-home-equity
    • /blog/life-at-wmc
    • /blog/life-at-wmc/2026/04/presidents-club-2026
    • /blog/market-industry
    • /blog/market-industry/2026/09/fed-rate-decision-september-2026
    • /blog/mortgage-basics
    • /blog/mortgage-basics/2020/03/5-reasons-fall-is-great-time-to-house-hunt
    • /blog/mortgage-basics/2020/03/how-to-get-pre-approved-for-a-mortgage
    • and 7 more in the copied plan
  4. 4

    Show when guides were updated

    +2 points, to 93

    Show when the guide was last updated, and set dateModified in its schema.

    22 pages, 16 of them under /blog/

    See the pages
    • /blog/agent-resources
    • /blog/home-life
    • /blog/home-life/2020/03/easy-autumn-home-maintenance
    • /blog/home-life/2026/09/cozy-up-your-home-fall-decorating-ideas
    • /blog/home-life/2026/09/move-renovate-or-use-home-equity
    • /blog/life-at-wmc
    • /blog/life-at-wmc/2026/04/presidents-club-2026
    • /blog/market-industry
    • /blog/market-industry/2026/09/fed-rate-decision-september-2026
    • /blog/mortgage-basics
    • and 12 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /about
    • /about/community
    • /about/leadership
    • /apply
    • /blog
    • /blog/agent-resources
    • /blog/home-life
    • /blog/home-life/2020/03/easy-autumn-home-maintenance
    • /blog/home-life/2026/09/cozy-up-your-home-fall-decorating-ideas
    • /blog/home-life/2026/09/move-renovate-or-use-home-equity
    • and 89 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    49 pages, 33 of them under /branches/

    See the pages
    • /about
    • /apply
    • /blog/home-life
    • /blog/home-life/2020/03/easy-autumn-home-maintenance
    • /blog/home-life/2026/09/cozy-up-your-home-fall-decorating-ideas
    • /blog/life-at-wmc
    • /blog/life-at-wmc/2026/04/presidents-club-2026
    • /blog/mortgage-basics/2020/03/how-credit-score-determined-for-mortgages
    • /blog/news
    • /branches/allen-tx
    • and 39 more in the copied plan
  7. 7

    Put figures in tables

    +1 point, to 97

    Where the guide compares options or gives figures, put them in a table.

    22 pages, 16 of them under /blog/

    See the pages
    • /blog/agent-resources
    • /blog/home-life
    • /blog/home-life/2020/03/easy-autumn-home-maintenance
    • /blog/home-life/2026/09/cozy-up-your-home-fall-decorating-ideas
    • /blog/home-life/2026/09/move-renovate-or-use-home-equity
    • /blog/life-at-wmc
    • /blog/life-at-wmc/2026/04/presidents-club-2026
    • /blog/market-industry
    • /blog/market-industry/2026/09/fed-rate-decision-september-2026
    • /blog/mortgage-basics
    • and 12 more in the copied plan
  8. 8

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    11 pages under /blog/

    See the pages
    • /blog/agent-resources
    • /blog/home-life
    • /blog/home-life/2020/03/easy-autumn-home-maintenance
    • /blog/home-life/2026/09/cozy-up-your-home-fall-decorating-ideas
    • /blog/home-life/2026/09/move-renovate-or-use-home-equity
    • /blog/life-at-wmc
    • /blog/life-at-wmc/2026/04/presidents-club-2026
    • /blog/market-industry
    • /blog/mortgage-basics
    • /blog/mortgage-basics/2026/09/flexible-mortgage-options
    • and 1 more in the copied plan
  9. 9

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    9 pages, 7 of them under /blog/

    See the pages
    • /blog/agent-resources
    • /blog/home-life
    • /blog/life-at-wmc
    • /blog/life-at-wmc/2026/04/presidents-club-2026
    • /blog/market-industry
    • /blog/mortgage-basics
    • /blog/news
    • /programs/construction-renovation-loan
    • /programs/conventional-loans
  10. 10

    Phrase headings as questions

    +1 point, to 98

    Phrase at least one heading as the question a person would ask.

    8 pages under /blog/

    See the pages
    • /blog/agent-resources
    • /blog/home-life
    • /blog/home-life/2026/09/cozy-up-your-home-fall-decorating-ideas
    • /blog/life-at-wmc
    • /blog/market-industry
    • /blog/mortgage-basics
    • /blog/mortgage-basics/2026/09/flexible-mortgage-options
    • /blog/news
  11. 11

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    22 pages, 16 of them under /blog/

    See the pages
    • /blog/agent-resources
    • /blog/home-life
    • /blog/home-life/2020/03/easy-autumn-home-maintenance
    • /blog/home-life/2026/09/cozy-up-your-home-fall-decorating-ideas
    • /blog/home-life/2026/09/move-renovate-or-use-home-equity
    • /blog/life-at-wmc
    • /blog/life-at-wmc/2026/04/presidents-club-2026
    • /blog/market-industry
    • /blog/market-industry/2026/09/fed-rate-decision-september-2026
    • /blog/mortgage-basics
    • and 12 more in the copied plan
  12. 12

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    6 pages under /blog/

    See the pages
    • /blog/agent-resources
    • /blog/home-life
    • /blog/life-at-wmc
    • /blog/market-industry
    • /blog/mortgage-basics
    • /blog/news
  13. 13

    Add real images to content

    +1 point, to 99

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    6 pages under /programs/

    8 of the 10 sites Gemini cites beside it pass this one.

    See the pages
    • /programs/construction-renovation-loan
    • /programs/conventional-loans
    • /programs/fha-loan
    • /programs/home-equity-options
    • /programs/reverse-mortgage
    • /programs/va-loan
  14. 14

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    6 pages under /blog/

    See the pages
    • /blog/agent-resources
    • /blog/home-life
    • /blog/life-at-wmc
    • /blog/market-industry
    • /blog/mortgage-basics
    • /blog/news
  15. 15

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    38 pages

    See the pages
    • /about
    • /about/community
    • /about/leadership
    • /apply
    • /blog
    • /blog/agent-resources
    • /blog/home-life
    • /blog/life-at-wmc
    • /blog/market-industry
    • /blog/mortgage-basics
    • and 28 more in the copied plan
  16. 16

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    4 pages

    See the pages
    • /about
    • /blog
    • /blog/agent-resources
    • /blog/life-at-wmc
6 more, to tidy up after 100
  1. 17

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    3 pages under /blog/

    See the pages
    • /blog/life-at-wmc/2026/04/presidents-club-2026
    • /blog/mortgage-basics/2020/03/how-credit-score-determined-for-mortgages
    • /blog/mortgage-basics/2023/01/temporary-buydown-information
  2. 18

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

    9 of the 10 sites Gemini cites beside it pass this one.

  3. 19

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 20

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    8 of the 10 sites Gemini cites beside it pass this one.

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /apply
  5. 21

    Describe images

    Under a point

    Describe every content image in its alt text.

    2 pages

    See the pages
    • /about
    • /about/leadership
  6. 22

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /help

Done since the first read

  1. Add lists or tables

    Done, seen on the read of October 19. It failed on 1 page before.

  2. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 56 pages before.

  3. Add a way to get in touch

    Done, seen on the read of October 19. It failed on 2 pages before.

  4. Make near-copy pages distinct

    Done, seen on the read of October 19. It failed on 1 page before.

  5. Add a tap-to-call link

    Done, seen on the read of October 19. It failed on 2 pages before.

  6. Serve a robots.txt

    Done, seen on the read of October 19. It failed on 1 page before.

  7. Bring deep pages closer to home

    Done, seen on the read of October 19. It failed on 470 pages before.

What else the read found

Half its pages start answering within 196 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /blog/mortgage-basics885 ms
  • /tools/payments-calculator646 ms
  • /blog623 ms
  • /blog/agent-resources577 ms
  • /blog/mortgage-basics/2026/09/flexible-mortgage-options500 ms

Fastest: /policies/credit-granting-criteria, 53 ms. Heaviest: the home page, 48 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Google AnalyticsAnalytics
  • jQueryLibrary

From the structured data on its home page, as the site says it: an Organization named Waterstone Mortgage Corporation. mttr does not check the profiles it names.

  • Xwaterstone
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Use one main heading1 page
  • /about fails 6: Add structured data, Describe images and Replace unsupported sales claims1 page
  • /apply fails 5: Allow pages to be indexed, Add structured data and Fix title lengths1 page
  • /help fails 5: Add structured data, Set each page's canonical address and Fix title lengths1 page
  • /blog fails 4: Add structured data, Replace unsupported sales claims and Link straight to the final address1 page
  • /builders fails 4: Add structured data, Fix title lengths and Link straight to the final address1 page
  • /contact fails 4: Add structured data, Fix title lengths and Link straight to the final address1 page
  • /realtors fails 4: Add structured data, Fix title lengths and Link straight to the final address1 page
  • /tools fails 4: Add structured data, Fix title lengths and Link straight to the final address1 page
  • /careers fails 3: Add structured data, Link straight to the final address and Set a share image1 page
  • /find-lo fails 3: Add structured data, Link straight to the final address and Set a share image1 page
  • /first-time-homebuyer fails 3: Add structured data, Link straight to the final address and Set a share image1 page

And 12 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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