- Middle site
- 91
- Behind by
- 3
Worth the mostSet each page's canonical address+2
wcax.com
Top 50%of the 263,590 sites mttr has read, at #128,185
It scores 78.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
78 now85 with itTop 25% from 85
#128,185to#62,38465,801 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Down 22,275 places since Oct 17, from #105,910. 7 points take it into the top quarter.
Beside it on the board
- #128,183buckertcontracting.com78
- #128,184joecanalsbrick.com78
- #128,185wcax.com78
- #128,186benzieschools.net78
- #128,187mu88.io78
8,159 sites score 78. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 78Now#128,185
- 85Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 4
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page82136.3× typical
Words a page6623941.7× typical
Rules failing somewhere17143 more than typical
Half its pages answer in200 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points65,801 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 3 points30,928 places up
Answer the first question right under itUnderstand98 of 1001 in 121
Worth 2 points each22,275 places up each
Phrase headings as questionsUnderstand97 of 1001 in 10
Put figures in tablesUnderstand99 of 1001 in 28
Set each page's canonical addressAccess45 of 1002 in 5
Link straight to the final addressAccess99 of 1001 in 2
Show 11 more fixes
Worth 1 point each13,853 places up each
Describe imagesUnderstand92 of 1002 in 7
Add depth to thin pagesUnderstand43 of 1003 in 7
Fix title lengthsUnderstand51 of 1001 in 6
Add breadcrumb dataUnderstand99 of 1001 in 2
Fix description lengthsUnderstand25 of 1001 in 11
Worth under a point each
Let AI crawlers inAccessAbout the whole site19 in 20
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Allow pages to be indexedAccess2 of 1005 in 6
Use one main headingUnderstand1 of 1001 in 4
Match structured data to the pageUnderstand1 of 1003 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleWCAX | Channel 3
DescriptionThe latest news, weather and sports from WCAX.
First headingNone in the HTML
OpeningNone in the HTML
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On wcax.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Rewrite the description
Its description is 46 characters, too few to choose a site by.
Agent instructions
On wcax.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name South Burlington in the first words
The site is in South Burlington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On wcax.com, name South Burlington in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On wcax.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.