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wellsfargo.com, read 11 days ago. Back to the report

65 to 100 in 9 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6565 nownow721#165,623792top 50%8538949359669879981009full marks

Now #200,337 of 263,590Step 1 #165,623Step 2 top 50%Step 9 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 72, and #165,623, 34,714 places up

    Add valid JSON-LD that says what the page is.

    995 pages

    See the pages
    • /about
    • /about/corporate/governance/black
    • /about/corporate/governance/chancy
    • /about/corporate/governance/craver
    • /about/corporate/governance/davis
    • /about/corporate/governance/engle
    • /about/corporate/governance/flowers
    • /about/corporate/governance/garcia
    • /about/corporate/governance/hewett
    • /about/corporate/governance/hranicky
    • and 985 more in the copied plan
  2. 2

    Add a way to get in touch

    +7 points, to 79, and into the top 50%

    Give the page a form or a clear link to request a quote or get in touch.

    793 pages

    See the pages
    • /about/corporate/governance/craver
    • /about/corporate/norwest
    • /about/responsibility-and-impact/community-giving
    • /about/responsibility-and-impact/community-giving/giving-faqs
    • /about/responsibility-and-impact/community-giving/grant-process
    • /about/teamworks
    • /biz/mobile
    • /biz/online-banking/direct-pay
    • /biz/online-banking/direct-pay/agreement
    • /biz/online-banking/international
    • and 783 more in the copied plan
  3. 3

    Add a tap-to-call link

    +6 points, to 85

    Add a tap-to-call phone link.

    1,000 pages

    See the pages
    • /
    • /about
    • /about/corporate/governance/black
    • /about/corporate/governance/chancy
    • /about/corporate/governance/craver
    • /about/corporate/governance/davis
    • /about/corporate/governance/engle
    • /about/corporate/governance/flowers
    • /about/corporate/governance/garcia
    • /about/corporate/governance/hewett
    • and 990 more in the copied plan
  4. 4

    Use one main heading

    +4 points, to 89

    Give the page exactly one h1 that says what it is about.

    682 pages

    See the pages
    • /about/corporate/governance/sommers
    • /about/corporate/norwest
    • /about/responsibility-and-impact/community-giving
    • /about/responsibility-and-impact/community-giving/giving-faqs
    • /biz/help
    • /biz/help/apply
    • /biz/help/faqs/zelle
    • /biz/payroll
    • /biz/retirement
    • /biz/retirement/401k-plan
    • and 672 more in the copied plan
  5. 5

    Set each page's canonical address

    +4 points, to 93

    Add a canonical link that points to the page itself.

    652 pages

    See the pages
    • /com/insights/agri-food-intelligence/GLP1-shifting-patterns
    • /com/insights/agri-food-intelligence/big-crop-different-dynamic
    • /com/insights/agri-food-intelligence/line-of-scrimmage
    • /com/insights/agri-food-intelligence/mothers-day
    • /com/insights/agri-food-intelligence/rethinking-nutrition
    • /com/insights/agri-food-intelligence/ripe-for-change
    • /com/insights/agri-food-intelligence/superbowl
    • /com/insights/agri-food-intelligence/thanksgiving-food-report
    • /com/insights/agri-food-intelligence/thermostat-of-investment
    • /com/insights/veteran-spotlight-video-series
    • and 642 more in the copied plan
  6. 6

    Fix description lengths

    +3 points, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    766 pages

    See the pages
    • /about/corporate/governance/engle
    • /about/corporate/governance/powell
    • /about/corporate/governance/ricci
    • /about/corporate/governance/rosenberg
    • /about/inclusion
    • /about/investor-relations/disclosures
    • /about/investor-relations/fixed-income
    • /about/investor-relations/legal-disclaimers
    • /about/investor-relations/quarterly-earnings
    • /biz/business-credit/agreements
    • and 756 more in the copied plan
  7. 7

    Set a share image

    +2 points, to 98

    Set og:image so links to the page carry a picture.

    995 pages

    See the pages
    • /about
    • /about/corporate/governance/black
    • /about/corporate/governance/chancy
    • /about/corporate/governance/craver
    • /about/corporate/governance/davis
    • /about/corporate/governance/engle
    • /about/corporate/governance/flowers
    • /about/corporate/governance/garcia
    • /about/corporate/governance/hewett
    • /about/corporate/governance/hranicky
    • and 985 more in the copied plan
  8. 8

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    267 pages

    See the pages
    • /
    • /about
    • /about/corporate/governance/black
    • /about/corporate/governance/chancy
    • /about/corporate/governance/craver
    • /about/corporate/governance/davis
    • /about/corporate/governance/engle
    • /about/corporate/governance/flowers
    • /about/corporate/governance/garcia
    • /about/corporate/governance/hewett
    • and 257 more in the copied plan
  9. 9

    Link straight to the final address

    +1 point, to 100, and full marks

    Point links and the sitemap at the final address, not at one that redirects.

    348 pages

    See the pages
    • /about
    • /about/corporate/governance/black
    • /about/corporate/governance/chancy
    • /about/corporate/governance/craver
    • /about/corporate/governance/davis
    • /about/corporate/governance/engle
    • /about/corporate/governance/flowers
    • /about/corporate/governance/garcia
    • /about/corporate/governance/hewett
    • /about/corporate/governance/hranicky
    • and 338 more in the copied plan
5 more, to tidy up after 100
  1. 10

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    97 pages

    See the pages
    • /about/corporate/governance/craver
    • /about/corporate/governance/morken
    • /about/corporate/governance/patterson
    • /about/corporate/governance/santomassimo
    • /about/corporate/governance/scharf
    • /about/inclusion
    • /about/inclusion/banking-inclusion-initiative
    • /about/investor-relations/annual-reports
    • /about/investor-relations/disclosures
    • /about/investor-relations/shareholder-information/deemed-distribution-announcements
    • and 87 more in the copied plan
  2. 11

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  3. 12

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 13

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    28 pages

    See the pages
    • /about/responsibility-and-impact/community-giving/giving-faqs
    • /biz/business-credit/lightbox-prime
    • /biz/online-banking/bill-pay
    • /biz/online-banking/bill-pay/enroll
    • /biz/online-banking/payments-comparison
    • /biz/online-banking/software/quickbooks
    • /biz/online-banking/software/quicken
    • /biz/online-banking/software/xero
    • /biz/online-banking/zelle/get-started
    • /biz/retirement
    • and 18 more in the copied plan
  5. 14

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    14 pages, 8 of them under /cib/

    See the pages
    • /about/corporate/governance/ling
    • /cib/global-markets/equities
    • /cib/global-markets/equities/equity-research
    • /cib/global-markets/extelallamerica
    • /cib/insights/events/cre-industry-conference
    • /cib/insights/events/healthcare-conference
    • /cib/insights/events/industrials-conference
    • /cib/insights/events/tmt-conference
    • /cib/insights/leading-voices
    • /com/careers/equipment-finance-q-and-a
    • and 4 more in the copied plan

What else the read found

Half its pages start answering within 33 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /biz/business-credit/agreements/signify-business-elite-agreement2.6 s
  • /biz/business-credit/agreements/signify-business-cash-agreement975 ms
  • /checking/student939 ms
  • /biz/business-credit/credit-cards/signify-business-cash-credit-card-terms-conditions809 ms
  • /biz/business-credit/credit-cards/signify-business-cash-guide-to-benefits709 ms

Fastest: /es/help/online-banking/instant-payments-faqs, 15 ms. Heaviest: /com/insights/treasury-takeaways, 68 KB.

From the structured data on its home page, as the site says it: an Organization named Wells Fargo Bank – Branch & Online Banking Services. mttr does not check the profiles it names.

  • XWellsFargo
pages with strong signs
91
hidden characters
357
chat, markdown or placeholders left in
2
dashes per 1,000 words
1.5
  • /cib/global-markets/extelallamerica hidden characters a reader cannot see
  • /about/corporate/governance/black hidden characters a reader cannot see
  • /about/corporate/governance/chancy hidden characters a reader cannot see
  • /about/corporate/governance/craver hidden characters a reader cannot see
  • /about/corporate/governance/davis hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Describe images1 page
  • /investing-wealth fails 7: Add a way to get in touch, Add structured data and Add a tap-to-call link1 page
  • /mobile-online-banking fails 7: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /debit-card fails 6: Add structured data, Add a tap-to-call link and Describe images1 page
  • /foreign-exchange fails 6: Add a way to get in touch, Add structured data and Add a tap-to-call link1 page
  • /gift-card fails 6: Add structured data, Add a tap-to-call link and Describe images1 page
  • /international-remittances fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /rewards fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /about fails 5: Add structured data, Add a tap-to-call link and Describe images1 page
  • /atm fails 5: Add structured data, Add a tap-to-call link and Describe images1 page
  • /auto-loans fails 5: Add structured data, Add a tap-to-call link and Describe images1 page
  • /checking fails 5: Add structured data, Add a tap-to-call link and Describe images1 page

And 42 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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