- Middle site
- 91
- Behind by
- 7
Worth the mostSet each page's canonical address+4
westernunion.com
Top 50%of the 263,590 sites mttr has read, at #115,995
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
79 now85 with itTop 25% from 85
#115,995to#62,38453,611 places up75 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 79 for its last 3 reads. 6 points take it into the top quarter.
Beside it on the board
- #115,993jamesflooring.net79
- #115,994vent-cleaning-florida.com79
- #115,995westernunion.com79
- #115,996mkultra.monster79
- #115,997boiseheatingair.com79
8,471 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#115,995
- 85Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 11
Worth the mostAdd structured data+6
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page33132.6× typical
Words a page46239417% above typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in184 ms210 ms12% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each53,611 places up each
Add structured dataUnderstand75 of 1001 in 3
Add a tap-to-call linkAct94 of 1001 in 3
Worth 4 points36,572 places up
Set each page's canonical addressAccess51 of 1002 in 5
Worth 3 points27,794 places up
Link straight to the final addressAccess100 of 1001 in 2
Worth 2 points18,738 places up
Set a share imageUnderstand78 of 1002 in 7
Show 6 more fixes
Worth 1 point each10,085 places up each
Describe imagesUnderstand29 of 1002 in 7
Fix description lengthsUnderstand16 of 1001 in 11
Fix title lengthsUnderstand10 of 1001 in 6
Worth under a point each
Add a way to get in touchAct3 of 1001 in 2
Use one main headingUnderstand3 of 1001 in 4
Show every FAQ question on the pageUnderstand2 of 10019 in 20
How AI reads this site
It reads mostly as lending, insurance and finance, and a little like real estate. 5 changes would make it plainer.
It reads as
Lending, insurance and finance
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Real estate
- Agencies and studios
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On westernunion.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On westernunion.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Lending, insurance and finance.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On westernunion.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On westernunion.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Lending, insurance and finance), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Real estate as well as Lending, insurance and finance. Mixed on one page, neither reads plainly.
Agent instructions
On westernunion.com, find where the site mixes Lending, insurance and finance with Real estate, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.