- Middle site
- 91
- Behind by
- 10
Worth the mostSet each page's canonical address+7
wgclark.com
Top 25%of the 263,590 sites mttr has read, at #52,362
It scores 87.
A score says pages are well formed. It does not say an assistant cites the site.
Set each page's canonical address
87 now94 with itTop 10% from 90
#52,362to#7,42744,935 places up100 of its 100 pages fail it. 2 in 5 ranked sites pass it.
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EmailWrite the email
Where it ranks
Held at 87 for its last 3 reads. 3 points take it into the top 10%.
Beside it on the board
- #52,360rossheatingair.com87
- #52,361hairbyvictoriak.com87
- #52,362wgclark.com87
- #52,363localizely.com87
- #52,364reptileentrepreneur.com87
7,567 sites score 87. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 87Now#52,362
- 94Set each page's canonical addressTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 22
Worth the mostFix description lengths+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page35132.7× typical
Words a page18639453% below typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in3,494 ms210 ms1564% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points44,935 places up
Set each page's canonical addressAccess100 of 1002 in 5
Worth 3 points26,556 places up
Fix description lengthsUnderstand80 of 1001 in 11
Worth 2 points each20,138 places up each
Set a share imageUnderstand100 of 1002 in 7
Fix title lengthsUnderstand28 of 1001 in 6
Worth 1 point13,271 places up
Replace unsupported sales claimsTrust3 of 1002 in 3
Show 5 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 1002 in 3
Add depth to thin pagesUnderstand1 of 1003 in 7
Speed up the serverAccessAbout the whole site4 in 5
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads mostly as trades and home services, and a little like agencies and studios. 4 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Place East Seattle.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Agencies and studios
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleW.G. Clark Construction Co. | W.G. Clark Construction
DescriptionA respected Northwest general contractor and construction builder since 1910, W.G. Clark Construction Co. is committed to exceptional performance and lasting pa
First headingW.G. Clark Construction
OpeningA respected Northwest general contractor and builder since 1910, W.G. Clark Construction Co. is committed to exceptional performance and lasting partnerships. A sense of pride and ownership unites us in building relationships through quality work.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On wgclark.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Name Place East Seattle in the first words
The site is in Place East Seattle, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On wgclark.com, name Place East Seattle in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On wgclark.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Trades and home services. Mixed on one page, neither reads plainly.
Agent instructions
On wgclark.com, find where the site mixes Trades and home services with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best general contractors near Place East Seattle, WA? Its answer, and whether it cites wgclark.com, shows here in a moment.